Richard C. Marcus Joins First Insight's Board of Directors

PITTSBURGH, April 29 /PRNewswire/ -- First Insight, Inc., the leading provider
of SaaS product market testing solutions for retail and consumer products,
today announced that Richard C. Marcus has joined its Board of Directors. Mr.
Marcus, a senior advisor at Peter J. Solomon Company, a leading independent
investment banking firm, is a director of 7 Billion People, Inc. and My Wines
Direct. He spent 28 years with Neiman Marcus as CEO from 1979 to 1988. Mr.
Marcus has been on several retail boards including Waterworks, Lands End,
Michael's Stores, and Zale Corporation. He has devoted considerable time as an
advisor and investor in several early stage companies that built new
businesses through the Internet, including XcelleNet, Totality, Novo, and
7thOnline.

"We are delighted to have Richard join First Insight's board," said Greg
Petro, CEO and President. "He brings a wealth of experience in fashion retail,
an important segment for us. His activities with retail companies, 7 Billion
People, Inc., and other software and consumer product companies will provide
us strategic value as we continue to grow."

Mr. Marcus commented, "First Insight's new product market testing analytics
gives retailers the means to couple new product development and merchandising
decisions with keen predictive insight. Its customer network approach to
product market testing offers retailers unmatched scale, speed, and accuracy
critical for better merchandise performance and customer satisfaction."

"Richard's decision to join our board is another confirmation that our ability
to provide valuable information to retailers is a game-changer," said Mr.
Petro.

About First Insight, Inc.

First Insight, Inc., www.firstinsight.com, offers the only complete product
market testing solution that provides retail and consumer product companies
merchandise guidance gained from thousands of customers for hundreds of
products at a time. We help retailers, including three of the top seven
broadlines leaders, and their brand partners successfully introduce on-trend
short lifecycle merchandise, sell more new items consumers want at full price,
and engage customers in innovation. Our SaaS solution bridges the arts of
product design and development and merchandise strategy with the science of
its execution through customer insight and predictive analytics.

First Insight, the First Insight logo, Virtual Customer Viewpoint, and VCV are
trademarks of First Insight, Inc. All other trademarks are the property of
their owners.

SOURCE First Insight, Inc.

Greg Girard, Vice President, Marketing, of First Insight, Inc., +1-617-645
6567, greg.girard@firstinsight.com