Golfsmith Giving Away 20,000 Free Rounds of Golf Nationwide

Golf Equipment Promotions and Free Golf Make MAY the Month to Buy at Golfsmith
AUSTIN, Texas--(Business Wire)--
There`s never been a more perfect time to buy golf gear and get out and play.
Golfsmith International Holdings, Inc. (NASDAQ: GOLF) announced that starting
today it is giving away 20,000 free rounds of golf with any purchase of $125 or
more in its 73 retail locations across the country. The nationwide promotion,
the first of its kind, brings together the perfect mix of exciting new products
and the ability for golfers to play select local golf courses.

"By offering the latest innovative products from the best brands and giving away
free rounds of golf, we`re giving our guests the best of both worlds and making
it very affordable to play the game," said Martin Hanaka, president and CEO of
Golfsmith. "We`ve partnered with some of the best golf courses across the
country on this special offer. If you`re already a golfer or you want to get
into the game, Golfsmith is giving you the chance to play for free! When you
combine this offer with the current manufacturer promotions on golf clubs, there
is no better time or place to shop for golf than right now at Golfsmith."

Free Rounds of Golf

Golfsmith`s unique promotion will also help drive more golf rounds participation
to local courses - something that courses desperately need as "rounds played"
throughout the country has been flat to slightly down for the last five years.
And guests that receive a free round of golf will likely bring their paying
friends along with them to the course to fill out their foursome.

Guests that shop at Golfsmith`s retail store locations across the country
beginning Wednesday April 29 and make a purchase of $125 or more will qualify
for a free round of golf voucher from a local golf course participating in the
program. Quantities vary by store and are on a first come, first served basis
only.

Golf Equipment Promotions

Several major manufacturers are offering "buy-one-get-one" promotions on golf
clubs this spring. Below is a sample of some of these promotions with many
others listed online at www.golfsmith.com.

* Callaway Golf is promoting "Buy a Big Bertha Diablo Driver and get a Diablo
Fairway Wood for $1" (a $199 value), and if you purchase a Callaway FT-9 or
FT-iQ Driver you can get a FT-i Squareway Wood for $1 (a $299 value) or two
Callaway X Fairway Woods for $1. (a $338 value)"
* TaylorMade is currently offering a "Buy an r7 Limited driver and get a free
pair of adidas Golf POWERBAND Sport shoes free (a $99 value)" and effective May
1 TaylorMade is promoting "Buy a new 2009 Burner Driver and get a free 2009
Burner Fairway Wood or 2009 Rescue club (up to a $179 value).
* Adams Golf is promoting "Buy any Adams Speedline Driver and get a free Adams
Speedline Fairway Wood (valued at $179)." Effective May 1 Adams Golf is also
promoting "Buy a new a4 or a4 OS iron set and get an a4 or a4 OS Fairway Wood
for free (value of up to $269)
* Starting May 1, Cleveland Golf is promoting "Buy a Cleveland Launcher or
HiBore Monster XLS Driver and get a free HiBore XLS or Launcher Fairway Wood
(value of up to $179)."

About Golfsmith

Golfsmith International Holdings, Inc. (NASDAQ: GOLF), is a 42-year-old
specialty retailer of golf and tennis equipment, apparel and accessories. The
company operates as an integrated multi-channel retailer, offering its guests
the convenience of shopping in more than 70 stores across the United States,
through its Internet site and from its assortment of catalogs. Golfsmith offers
an extensive product selection that features premier branded merchandise, as
well as its proprietary products, clubmaking components and pre-owned clubs.

Golfsmith International Holdings, Inc.
Matt Corey, 512-821-4883
matt.corey@golfsmith.com

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