RAI: First-Quarter Results Reflect Underlying Stability

WINSTON-SALEM, N.C., April 29 /PRNewswire-FirstCall/ --

First Quarter 2009 -- At a Glance

-- Adjusted EPS of $1.00, unchanged versus year-ago quarter
-- Reported EPS of $0.03, including non-cash trademark impairment charges
of $0.97
-- Volume declines reflect significant trade inventory reductions driven
by
federal tax increases
-- R.J. Reynolds posts additional growth-brand share gains
-- Conwood maintains moist-snuff growth momentum
-- Grizzly posts 2.6 share-point gain
-- Camel broadens smokeless innovations
-- 2009 guidance: Adjusted EPS range of $4.15 to $4.45
-- Excludes any trademark impairments

-- Includes $0.40 year-over-year increase in pension expense

All references in this release to "reported" numbers refer to GAAP
measurements; all "adjusted" numbers are non-GAAP, as defined in schedules 2
and 3 of this release, which reconcile reported to adjusted results for the
first quarter.

Reynolds American Inc. (NYSE: RAI) today announced first-quarter 2009 reported
EPS of $0.03, which includes non-cash trademark impairment charges of $0.97
per share. Excluding impairment charges, adjusted EPS of $1.00 was unchanged
from the year-ago quarter, as the effect of cigarette volume declines and
higher pension expense was offset by higher pricing and productivity at both
reportable business segments. RAI said it expects full-year adjusted EPS of
$4.15 to $4.45, which excludes any trademark impairment charges, but includes
a $0.40 year-over-year increase in pension expense.

First Quarter 2009 Financial Results - Highlights
(unaudited)
(all dollars in millions, except per-share amounts;
for reconciliations, including GAAP to non-GAAP, see schedules 2 and 3)

For the Three Months
Ended March 31,
----------------
%
2009 2008 Change
---- ---- ------

Net sales $1,921 $2,057 (6.6)%

Operating income
Reported (GAAP) $97 $506 (80.8)%
Adjusted (Non-GAAP) 550 506 8.7 %

Net income
Reported (GAAP) $8 $505 (98.4)%
Adjusted (Non-GAAP) 293 295 (0.7)%

Net income per diluted share
Reported (GAAP) $0.03 $1.71* (98.2)%
Adjusted (Non-GAAP) 1.00 1.00 0 %

*Includes a gain of $0.71 from the termination of the Gallaher Joint Venture.

MANAGEMENT'S PERSPECTIVE

Overview
"The tobacco industry was marked by significant shifts in the first quarter.
However, the fact that both of RAI's reportable operating segments continued
to post increases in adjusted operating income highlights the strength of the
total-tobacco business model we've established over the past several years,"
said Susan M. Ivey, RAI's chairman, president and chief executive officer.

Ivey said that changes in industry pricing dynamics, along with trade
inventory reductions in response to federal excise tax increases, made for a
challenging quarter.

"The unprecedented increase in federal excise taxes on tobacco products that
took effect April 1 disrupted first-quarter cigarette and moist-snuff
shipments," Ivey said. "As a result, there were significant reductions in
wholesale and retail inventories, and that caused higher-than-usual industry
volume declines. The tax increases, as well as pricing changes, also
triggered trademark valuations that resulted in impairment charges on some of
our companies' non-growth brands.

"In light of these factors, we're pleased with our first-quarter adjusted
results, which underscore the resilience of our total-tobacco approach," Ivey
said.

Ivey also noted that in the first quarter:

-- R.J. Reynolds again posted share gains on its two growth brands, Camel
and Pall Mall;

-- Conwood continued to capture the majority of total moist-snuff
category
growth, with additional share and volume increases on its powerful
Grizzly brand; and

-- Higher pricing and productivity at both companies helped offset the
effect of lower cigarette volume and higher pension expenses compared
with the prior-year period.

"Based on first-quarter performance, and the challenges and opportunities we
anticipate during the year, RAI expects to deliver adjusted EPS of $4.15 to
$4.45. That excludes trademark impairment charges, but it does include the
negative impact of higher year-over-year pension expenses of about $0.40 per
share," Ivey said.

Commenting on RAI's underlying stability, Ivey said, "For a number of years,
we've been building a total-tobacco infrastructure that includes the nation's
second-largest cigarette and smokeless tobacco companies, as well as the
leader in the super-premium cigarette segment.

"This combination of tobacco businesses, with their powerful growth brands and
their focus on innovation and productivity, provides a strong foundation to
build value for our shareholders now and in the future."

R.J. Reynolds
"We anticipated this year's challenges and opportunities, and we have tailored
our structure and strategies to succeed in the evolving tobacco environment,"
said Daniel M. Delen, R.J. Reynolds' chairman, president and chief executive
officer.

"We carefully restructured R.J. Reynolds last year to support our intense
focus on growth through innovation, coupled with strict cost control. This
positions us to compete effectively in traditional product categories and
invest in new product innovations to meet changing consumer preferences," he
said.

R.J. Reynolds' first-quarter adjusted operating income of $459 million, which
excludes non-cash trademark impairment charges, was 7.7 percent higher than
the prior-year period. The company's first-quarter adjusted operating margin
of 27.5 percent was up 3.9 percentage points.

Higher pricing and productivity helped to more than offset the impacts of an
unusually high decline in cigarette volume and a year-over-year increase of
about $45 million in pension expense.

"R.J. Reynolds' cigarette shipment volume declined 10.5 percent, consistent
with the industry decline of 10.4 percent," Delen said. "Factoring out the
wholesale inventory reductions associated with the federal tax increase, our
first-quarter volume decline would have been about 8.1 percent. I will point
out, however, that we're seeing trade inventories returning to more normal
levels."

R.J. Reynolds' total first-quarter cigarette market share was 27.7 percent,
down 0.7 percentage points, as growth-brand share gains of 0.8 percentage
points were offset by declines on other brands.

In January, the sampling model that the company's vendor uses to estimate R.J.
Reynolds' retail cigarette market share was refined to better reflect actual
retail activity. This refinement changed some share numbers, but did not
affect overall share trends.

Camel, the company's flagship brand, posted first-quarter cigarette share of
7.6 percent, up 0.1 percentage points. That gain came from the brand's core
styles and its latest cigarette innovation, Camel Crush, which offers adult
smokers the choice of regular or menthol with each cigarette.

"Camel Crush is an important element in the brand's focus on menthol growth,
and it continues to perform well," Delen said. "During the first quarter,
Camel Crush had a market share of 0.6 percent, with broad appeal among both
regular and menthol smokers."

Camel Snus, R.J. Reynolds' first modern smokefree tobacco product, was
expanded nationally based on the positive response it has received from adult
smokers in lead markets during the past three years, he said.

He also said that R.J. Reynolds introduced its first dissolvable tobacco
product, Camel Orbs, in three lead markets during the first quarter.

"Dissolvable tobacco products directly address consumers' frequently voiced
desires for tobacco products that are convenient, discreet and don't bother
others," Delen said. "We'll gain valuable learning in lead markets this year,
and we remain committed to driving meaningful innovation in the tobacco
category."

Pall Mall, R.J. Reynolds' second growth brand, is a high-quality,
longer-lasting cigarette at an attractive price. Its first-quarter market
share was 2.9 percent, up 0.6 percentage points from the prior-year period.

"Pall Mall's high-value appeal plays an important role in R.J. Reynolds'
growth strategy, especially given the current economic environment," Delen
said. "Pall Mall has steadily gained share over the past three years. The
refinements we made to the brand's promotional strategy last year continue to
generate high levels of trial and conversion."

He said that R.J. Reynolds remains intensely focused on continuous
productivity improvements, including efforts to cut costs by reducing
complexity.

Since the merger in 2004, the company has reduced its product portfolio from
more than 800 cigarette brand styles to less than 400. This reduction also
benefits the company's trade partners, letting them focus on R.J. Reynolds'
core brands.

In addition, the company's restructuring last year will generate about $35
million in savings this year.

"We remain committed to strengthening R.J. Reynolds' core cigarette business,
developing innovations that meet the emerging desires of adult tobacco
consumers and keeping our costs in line," Delen said.

Conwood
"Conwood posted another strong quarter, with increases in volume, share,
margin and earnings," said Bryan K. Stockdale, who became Conwood's president
and chief executive officer on Feb. 1.

Excluding trademark impairment charges, Conwood's first-quarter adjusted
operating income was $84 million, up 3.0 percent from the prior-year period.
Its adjusted operating margin was 50.5 percent, up 1.7 percentage points.

"We delivered excellent results despite significant increases in promotional
activity from competitive value brands, as well as premium price reductions
that narrowed the gap between Grizzly and its premium competitors in
southeastern states," Stockdale said.

He added that temporary disruptions in industry shipments, due to the federal
tax increase announced in the first quarter, held Conwood's total volume
growth to less than 1 percent. However, Conwood's share of moist-snuff
shipments increased two full share points, to 28.8 percent.

Driving Conwood's growth was Grizzly, which strengthened its position as the
nation's leading moist-snuff brand, with a 24.7 percent share of shipments in
the first quarter. Grizzly's powerful brand equity as a high-quality product
at a reasonable price delivered volume and share gains that far outpaced all
its competitors.

"Grizzly's share gain of 2.6 percentage points was more than six times larger
than the growth on any other brand," Stockdale said, "and Grizzly's unit
volume gain was larger than that of all other competitors combined."

Grizzly's two newest pouch styles -- Mint and Straight -- were introduced
nationally in the first quarter and have already captured a combined 0.4 share
points. Grizzly's core styles continued to deliver strong growth, with a 2.2
percentage point gain from the prior-year period.

Conwood's premium Kodiak brand's 3.8 percent share was 0.6 percentage points
below the year-ago quarter. However, the company has announced a list-price
reduction to bring Kodiak's price in line with other premium brands and make
it more competitive. Conwood expects this pricing change to improve the
brand's performance, Stockdale said.

As part of efforts to improve its position in the premium segment, Conwood
plans to introduce two innovative moist-snuff styles under the Camel brand
name in two lead markets this summer.

Camel Dip, which comes in two styles -- Wintergreen Wide Cut and Dark Milled
-- offers a new-to-the-market tobacco cut and innovative packaging that
provide meaningful points of difference for moist-snuff consumers.

"Blending the strength of the Camel brand name with Conwood's expertise in
moist-snuff product innovation is a winning combination," Stockdale said.

Stockdale said that 2009 will present its share of challenges. "The federal
tax increases have made our roll-your-own and little cigar products
significantly more expensive, and we expect to see a negative impact on those
products," he said.

But at the same time, he said, the tax increase on cigarettes was larger than
that on moist snuff, making moist-snuff more attractive to adult smokers who
appreciate better value and smokefree ways to enjoy tobacco.

"The exceptional power of Grizzly and our commitment to developing innovative
smokeless tobacco products will serve us well in this changing tobacco
environment," Stockdale said.

FINANCIAL UPDATE

"Given the industry's first-quarter volatility in pricing and shipments, I'm
pleased with RAI's performance," said Thomas R. Adams, Reynolds American's
chief financial officer. "R.J. Reynolds and Conwood both increased adjusted
operating profits and margins, and continued to strengthen their core brands
with innovations to support RAI's future growth."

RAI's reported EPS of $0.03 included non-cash, pre-tax trademark impairment
charges of $453 million, or $0.97 per share, triggered by federal tobacco-tax
increases and changes in pricing.

"In addition to trade inventory reductions, our adjusted earnings of $1.00 per
share were negatively impacted by $0.10 of increased pension expense and an
additional $0.09 from non-operational factors that included lower interest
income and higher expenses on some other financial items," he said.

Adams said that RAI continues to focus on productivity and noted that the
company expects to achieve restructuring savings of about $40 million in 2009,
growing to $55 million a year beginning in 2011.

He also said that RAI's balance sheet remains strong, with $3.2 billion in
cash at the end of the first quarter. "In keeping with our conservative
approach," he added, "even after making our required annual Master Settlement
Agreement payments on April 15, our cash balance remains above $1 billion."

RAI bought $207 million of its shares under the $350 million share repurchase
program, which ends April 30. "To preserve liquidity, we didn't make any
purchases under this program in the fourth quarter of 2008 or the first
quarter of this year," Adams said. "We have no plans for another share
repurchase program at this time."

Adams reiterated RAI's commitment to returning value to shareholders through
its 75 percent dividend payout policy, which currently delivers $3.40 per
share on an annualized basis.

He said that RAI's expectations for full-year earnings of $4.15 to $4.45 per
share includes a year-over-year increase of $0.40 in pension expense, but
excludes any trademark impairment charges.

"At this point it is difficult to precisely predict the full effect of the
federal tax increases, so our guidance range is wider than usual," Adams said.
"Nonetheless, we feel confident that RAI will fully meet the challenges and
avail itself of the many opportunities ahead."

CONFERENCE CALL WEBCAST TODAY

Reynolds American will webcast a conference call to discuss first-quarter 2009
results at 9:30 a.m. Eastern Time on Wednesday, April 29, 2009. The call will
be available live online on a listen-only basis. To register for the call,
please visit the "Investors" section of www.ReynoldsAmerican.com. A replay of
the call will be available on the site until May 29 at midnight. Investors,
analysts and members of the news media can also listen to the live call by
phone, by dialing 877-795-3638 (toll free) or 719-325-4835 (international).
Remarks made during the conference call will be current at the time of the
call and will not be updated to reflect subsequent material developments.
Although news media representatives will not be permitted to ask questions
during the call, they are welcome to monitor the remarks on a listen-only
basis. Following the call, media representatives may direct inquiries to Seth
Moskowitz at (336) 741-7698.

RISK FACTORS

Statements included in this news release that are not historical in nature are
forward-looking statements made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. These statements regarding
future events or the future performance or results of RAI and its subsidiaries
inherently are subject to a variety of risks and uncertainties that could
cause actual results to differ materially from those described in the
forward-looking statements.

These risks and uncertainties include:

-- the substantial and increasing taxation and regulation of tobacco
products, including the recent federal excise tax increases, and the
possible regulation of tobacco products by the U.S. Food and Drug
Administration;
-- the possibility of further restrictions or bans on the use of certain
flavorings, including menthol, in tobacco products, or the use of
certain flavor descriptors in the marketing of tobacco products;
-- various legal actions, proceedings and claims relating to the sale,
distribution, manufacture, development, advertising, marketing and
claimed health effects of tobacco products that are pending or may be
instituted against RAI or its subsidiaries;
-- the potential difficulty of obtaining bonds as a result of litigation
outcomes;
-- the substantial payment obligations with respect to cigarette sales,
and
the substantial limitations on the advertising and marketing of
cigarettes (and of RJR Tobacco's smokeless tobacco products) under
the MSA;
-- the continuing decline in volume in the domestic cigarette industry
and
RAI's dependence on the U.S. cigarette industry;
-- concentration of a material amount of sales with a single customer or
distributor;
-- competition from other manufacturers, including industry
consolidations
or any new entrants in the marketplace;
-- increased promotional activities by competitors, including
deep-discount
cigarette brands;
-- the success or failure of new product innovations and acquisitions;
-- the responsiveness of both the trade and consumers to new products,
marketing strategies and promotional programs;
-- the ability to achieve efficiencies in the businesses of RAI's
operating companies, including outsourcing functions, without
negatively
affecting sales;
-- the reliance on a limited number of suppliers for certain raw
materials;
-- the cost of tobacco leaf and other raw materials and other commodities
used in products;
-- the effect of market conditions on foreign currency exchange rate
risk,
interest rate risk and the return on corporate cash;
-- declining liquidity in the financial markets, including bankruptcy of
lenders participating in RAI's credit facility;
-- the impairment of goodwill and other intangible assets, including
trademarks;
-- the effect of market conditions on the performance of pension assets
or
any adverse effects of any new legislation or regulations changing
pension expense accounting or required pension funding levels;
-- the substantial amount of RAI debt;
-- the rating of RAI's securities;
-- any restrictive covenants imposed under RAI's debt agreements;
-- the possibility of fire, violent weather and other disasters that may
adversely affect manufacturing and other facilities;
-- the significant ownership interest of Brown & Williamson Holdings,
Inc., RAI's largest shareholder, in RAI and the rights of B&W
under the governance agreement between the companies;
-- the expiration of the standstill provisions of the governance
agreement;
and

-- the potential existence of significant deficiencies or material
weaknesses in internal control over financial reporting that may be
identified during the performance of testing required under Section
404
of the Sarbanes-Oxley Act of 2002.

Due to these risks and uncertainties, you are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of the date
of this news release. Except as provided by federal securities laws, RAI is
not required to publicly update or revise any forward-looking statement,
whether as a result of new information, future events or otherwise.

ABOUT US

Reynolds American Inc. (NYSE: RAI) is the parent company of R.J. Reynolds
Tobacco Company, Conwood Company, LLC and Santa Fe Natural Tobacco Company,
Inc.
-- R.J. Reynolds Tobacco Company is the second-largest U.S. tobacco
company. The company's brands include five of the 10 best-selling
cigarettes in the United States: Camel, Pall Mall, Kool, Winston and
Doral.
-- Conwood Company, LLC is the nation's second-largest manufacturer of
smokeless tobacco products. Its leading brands are Kodiak, Grizzly and
Levi Garrett. Conwood also sells and distributes a variety of tobacco
products manufactured by Lane, Limited, including Winchester and
Captain
Black little cigars, and Bugler roll-your-own tobacco.

-- Santa Fe Natural Tobacco Company, Inc. manufactures Natural American
Spirit cigarettes and other additive-free tobacco products, and
manages
and markets other super-premium brands.

Copies of RAI's news releases, annual reports, SEC filings and other financial
materials are available at www.ReynoldsAmerican.com.

(financial and volume tables follow)

Schedule 1

REYNOLDS AMERICAN INC.
Condensed Consolidated Statements of Income - GAAP
(Dollars in Millions, Except Per Share Amounts)
(Unaudited)

Three Months Ended
March 31,
---------
2009 2008
---- ----

Net sales, external $1,832 $1,944
Net sales, related party 89 113
--- ---
Net sales 1,921 2,057

Cost of products sold 998 1,164
Selling, general and administrative expenses 365 382
Trademark impairment charge 453 -
Amortization expense 8 5
--- ---

Operating income 97 506

Interest and debt expense 66 72
Interest income (5) (22)
Gain on termination of joint venture - (328)
Other (income) expense, net 19 (12)
-- ---

Income before income taxes 17 796

Provision for income taxes 9 291
--- ---

Net income $8 $505
=== ====

Basic net income per share $0.03 $1.71
===== =====
Diluted net income per share $0.03 $1.71
===== =====

Basic weighted average shares, in
thousands (1) 291,424 295,098
======= =======
Diluted weighted average shares, in
thousands (1) 291,606 295,330
======= =======

Segment data:
Net sales:
RJR Tobacco (2) $1,671 $1,807
Conwood 166 167
All Other (2) 84 83
--- ---
$1,921 $2,057
====== ======
Operating income:
RJR Tobacco (2) $82 $426
Conwood 8 81
All Other (2) 24 25
Corporate Expense (17) (26)
--- ---
$97 $506
=== ====

(1) Based on FASB Staff Position EITF No. 03-6-1, which requires
certain share-based compensation awards to be included in basic EPS
calculations. Accordingly, unvested restricted shares outstanding
under RAI's LTIP are included in basic EPS. The prior period basic
net income per share has been adjusted from $1.72 per share.

(2) Adjusted to reflect results of the business of certain U.S.
territories, U.S. duty-free shops and U.S. overseas military bases
transferred January 1, 2009, into the RJR Tobacco segment from All
Other.

Supplemental information:
Excise tax expense $410 $437
Master settlement agreement and other state
settlement expense $578 $654
Federal tobacco buyout expense $52 $63

Schedule 2

REYNOLDS AMERICAN INC.
Reconciliation of GAAP to Adjusted Results
(Dollars in Millions)
(Unaudited)

RAI management uses "adjusted" (non-GAAP) measurements to set
performance goals and to measure the performance of the overall company,
and believes that investors' understanding of the underlying performance
of the company's continuing operations is enhanced through the disclosure
of these metrics. "Adjusted" (non-GAAP) results are not, and should not
be viewed as, substitutes for "reported" (GAAP) results.

Forecast Three Months Ended March 31,
-------- -------------------------------------------------
FY2009 2009 2008
------ ------------------------ ------------------------
Diluted Operating Net Diluted Operating Net Diluted
EPS Income Income EPS Income Income EPS
--- ------ ------ --- ------ ------ ---

GAAP results $3.18-3.48 $97 $8 $0.03 $506 $505 $1.71
The GAAP results
include the
following expense
(income):
Trademark
impairment
charge 0.97 453 285 0.97 - - -
Gain on
termination of
joint venture - - - - - (210) (0.71)
--- --- --- --- --- ----- ------
Total
adjustments 0.97 453 285 0.97 - (210) (0.71)
---- --- --- ---- --- ----- ------
Adjusted
results $4.15-$4.45 $550 $293 $1.00 $506 $295 $1.00
=========== ==== ==== ===== ==== ==== =====

Condensed Consolidated Balance Sheets
(Dollars in Millions)
(Unaudited)

March 31, Dec. 31,
2009 2008
---- ----

Assets
Cash and cash equivalents $3,169 $2,578
Short-term investments 10 23
Other current assets 2,481 2,418
Trademarks and other intangible assets, net 2,809 3,270
Goodwill 8,174 8,174
Other noncurrent assets 1,646 1,691
----- -----
$18,289 $18,154
======= =======

Liabilities and shareholders' equity
Tobacco settlement accruals $2,897 $2,321
Other current liabilities 1,598 1,602
Long-term debt (less current maturities) 4,460 4,486
Deferred income taxes, net 97 282
Long-term retirement benefits (less
current portion) 2,844 2,836
Other noncurrent liabilities 391 390
Shareholders' equity 6,002 6,237
----- -----
$18,289 $18,154
======= =======

Schedule 3

REYNOLDS AMERICAN INC.

Reconciliation of GAAP to Adjusted Operating Income by Segment
(Dollars in Millions)
(Unaudited)

R.J. Reynolds is the second largest cigarette manufacturer in the United
States and manages a contract manufacturing business. R.J. Reynolds'
segment results have been adjusted to reflect the January 1, 2009 transfer
of the business of U.S. territories, U.S. duty-free shops and U.S.
overseas military bases from All Other.

Conwood is the second largest smokeless tobacco products manufacturer in
the United States.

Management uses "adjusted" (non-GAAP) measurements to set performance
goals and to measure the performance of the company, and believes that
investors' understanding of the underlying performance of the company's
continuing operations is enhanced through the disclosure of these metrics.

Three Months Ended March 31,
-------------------------------------------
2009 2008
--------------------- ---------------------
R.J. Reynolds Conwood R.J. Reynolds Conwood
------------- ------- ------------- -------

GAAP operating income $82 $8 $426 $81

The GAAP results include the
following expense:
Trademark impairment charge 377 76 - -
--- -- - -
Total adjustments 377 76 - -
--- -- --- ---
Adjusted operating income $459 $84 $426 $81
==== === ==== ===

Schedule 4

R.J. REYNOLDS VOLUMES AND SHARE OF MARKET

UNIT VOLUME (in billions):
--------------------------
Three Months Ended
March 31, Change
-------------- --------------
2009 2008 Units %
---- ---- ----- ---

Camel (filter styles) 5.0 5.3 (0.3) -5.0%
Pall Mall 1.9 1.6 0.3 17.7%
--- --- ---
Total growth brands 6.9 6.9 0.0 0.3%

Total support brands 9.7 11.3 (1.6) -14.0%
`
Total non-support brands 2.1 2.7 (0.6) -23.1%
--- --- ----

Total R.J. Reynolds domestic 18.7 20.8 (2.2) -10.5%

Total premium 11.7 13.2 (1.5) -11.2%
Total value 7.0 7.7 (0.7) -9.1%
Premium/total mix 62.7% 63.2%

Industry 72.0 80.4 (8.4) -10.4%
Premium 51.5 58.8 (7.3) -12.5%
Value 20.5 21.6 (1.1) -4.9%
Premium/total mix 71.5% 73.1%

RETAIL SHARE OF MARKET:
-----------------------
Three Months Ended
March 31,
-----------------------
2009 2008 Change
---- ---- ------
Camel (filter styles) 7.6% 7.5% 0.1
Pall Mall 2.9% 2.2% 0.6
--- ---
Total growth brands 10.5% 9.7% 0.8

Total support brands 14.1% 15.0% (0.9)

Total non-support brands 3.1% 3.7% (0.6)
--- ---

Total R.J. Reynolds domestic 27.7% 28.4% (0.7)

Amounts are rounded on an individual basis and, accordingly, may not sum
in the aggregate.
R.J. Reynolds' support brands include Winston, Doral, Kool, Salem, Misty
and Capri.
Industry data based on information from Management Science Associates,
Inc.
Retail shares of market are as reported by Information Resources
Inc./Capstone.

Schedule 5

CONWOOD VOLUMES AND SHARE OF SHIPMENTS

UNIT VOLUME (in millions of cans):
----------------------------------

Three Months Ended
March 31, Change
-------------- --------------
2009 2008 Units %
---- ---- ----- ---

Kodiak 10.7 13.1 (2.4) -18.5%
Other premium 0.5 0.6 (0.1) -17.0%
--- ---
Total premium 11.2 13.7 (2.5) -18.4%

Grizzly 65.0 61.7 3.2 5.2%
Other price-value 0.3 0.5 (0.2) -34.7%
--- ---
Total price-value 65.3 62.2 3.1 4.9%

Total moist snuff cans 76.4 75.9 0.5 0.7%

SHARE OF SHIPMENTS:
-------------------
Three Months Ended
March 31,
-------------
2009 2008 Change
---- ---- ------

Kodiak 3.8% 4.4% (0.6)
Total premium 4.0% 4.6% (0.6)

Grizzly 24.7% 22.1% 2.6
Total price-value 24.8% 22.2% 2.6

Total Conwood 28.8% 26.8% 2.0

Amounts are rounded on an individual basis and, accordingly, may not sum
in the aggregate.
Share data for total moist snuff based on distributor reported data
processed by Management Science Associates, Inc.

SOURCE Reynolds American Inc.

Investor Relations: Morris Moore, +1-336-741-3116, or Media: Seth Moskowitz,
+1-336-741-7698