FullSIX NY Unveils Club Med Insider - Immersive Online Community For Travelers & People Interested In Club Med Vacations

NEW YORK--(Business Wire)--
Club Med knew that travelers were using social networks and other digital
communication tools - Facebook fan pages, travel review sites, online message
boards - to discuss their Club Med experiences online. With a desire to enrich
the existing Club Med digital conversation and engage with travelers - and
potential guests - online Club Med enlisted FullSIX NY, an award-winning
creative marketing and communications agency in Brooklyn, NY, to design and
launch the new Club Med Insider.

Anchored on the compelling truth that "travel is social" Club Med Insider gives
travelers the tools to easily share and talk about their travel experiences. The
site`s simple, yet powerful, layout was designed to capture and share people`s
travel experiences - STORIES, PHOTOS & VIDEOS, CONVERSATIONS.

In addition to posting personal profiles, sharing stories and photos, and
discussing their Club Med travel experiences, Club Med Insider users have access
to original content written by a wide group of culinary, travel, parenting, and
sports/exercise experts. Experts featured in Club Med Insider`s Expert Advice
include, among others, Jaden Hair, food writer and author of the forthcoming
cookbook Steamy Kitchen Modern Asian Recipes; Jeff Toorish, internationally
recognized diver and cave explorer; and Albert Hannemann, champion professional
volleyball player.

"We knew travelers were discussing their Club Med experiences online via social
media," said Kate Moeller, Club Med communications director. "When we looked for
a partner to design a Club Med social media site to further engage travelers
online, FullSIX NY offered exactly what we were looking for - an agency well
versed in consumer interaction online and how brands can join the conversation."

"When people travel, they often talk to their friends and families about their
travel experiences - whether they`re communicating at a dinner party or via an
online social network. With that in mind, we designed Club Med Insider to give
travelers a fun and engaging way to share their Club Med travel experiences
online," said Edgard Beckand, Director at FullSIX NY.

In addition to providing guests with the tools to share their travel experiences
online, FullSIX designed Club Med Insider to generate additional sales for Club
Med. Each Club Med Insider story, forum question, gallery or expert advice
article can be easily linked to a specific resort. This makes it very easy for
users browsing Club Med Insider to request a quote or book a vacation online for
that specific resort. Club Med Insider has already generated bookings and a
significant number of quote requests from potential guests.

Since launching the site exclusively to past Club Med guests in beta in
February, Club Med has already seen an increase in user-generated content
online. Prior to the February launch of Club Med Insider, guests were posting an
average of 10 to 25 reviews of Club Med per month on sites such as TripAdvisor.
Demonstrating the tremendous potential of the social network, Club Med Insider
has already generated more than 150 guest posts and more than 175 photo albums
have been uploaded to the site. In addition to designing Club Med Insider to
foster community with Club Med guests, FullSIX NY also built the site from the
ground-up to maximize and improve Club Med`s search engine optimization efforts.

"If someone is searching for travel options online, we`d like Club Med to appear
close to the top of organic search results," Moeller said. "Through FullSIX`s
work on Club Med Insider we`re able to easily interact. We hear the feedback and
stories travelers want to share. Most importantly, Club Med Insider offers
potential guests a way to learn more about the Club Med travel experience -
directly from the travelers who have first-hand experience."

Club Med Insider is the latest in a series of recent social media projects
designed and built by FullSIX NY, part of the global FullSIX Group. Most
recently, FullSIX NY designed www.pleasefixtheiphone.com to tap into the
tremendous passion of iPhone fans and easily gauge the top requests for iPhone
changes and upgrades. The site was recently nominated for an award at South by
Southwest 2009.

About FullSIX NY FullSIX NY helps companies build great brands by creating
engaging experiences for consumers wherever they live in the digital world. Our
marketing and design DNA are deeply rooted in digital, combining proprietary
consumer insights, creativity and tech savvy to deliver integrated
(multi-channel) and measurable customer experiences.

Located in hip Williamsburg, Brooklyn, FullSIX is the quintessential NY creative
agency, and is part of the FullSIX Group, a global marketing and communications
agency founded in 1997. FullSIX NY has created award-winning consumer
experiences that are dynamic, elegant and interesting for such marquis clients
as the Coca-Cola Company, brands of the L'Oréal Group, including Kiehl's and
Redken, and BIC and Club Med.

About Club Med

Refined, generous and personalized, a Club Med vacation at any of the 80 resorts
in more than 25 countries, guarantees life long memories. With attention to
every detail, Club Med offers activities from award-winning Children`s Clubs and
luxurious spa treatments to expert instruction in sports with top of the line
equipment. Throughout the experience, guests personalize their vacation with an
array of choices including luxury room categories, convenient travel
arrangements, international cuisine, flexible dining times and exciting
entertainment options. Contact a travel professional, call 1-800-ClubMed, or log
on to www.clubmed.us for reservations. Access a complete 2009 Club Med brochure
online at www.clubmed.us/e-brochure. Find press information at
www.clubmedpress.com.

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WISE PR
Harrison Wise, 212-777-3235

Copyright Business Wire 2009