Benefitfocus Kicks-off 12-Week Wellness Incentive Program

Benefitfocus iGet Fit/iWin promotes healthy lifestyles for associates
CHARLESTON, S.C.--(Business Wire)--
Benefitfocus, the largest healthcare benefits software provider in the U.S.,
announced today a continued commitment to encouraging its associates to adopt
healthy lifestyles by launching Benefitfocus iGetFit/iWin. The 12-week incentive
program is based on a point accrual system allowing associates to collect points
for positive healthy choices. The points earned can then be applied to receive
prizes at the end of the program. Some of the rewards include: gift cards,
subscriptions to health magazines and various sports equipment.

With today`s economy, Benefitfocus is proud to offer associates a fun way to get
healthy and hopefully reduce their healthcare expenses in the long run.
According to the recent Principal Financial Well-Being Index, 51 percent of
employees across the U.S. report they think workplace wellness benefits are
successful at lowering healthcare costs.

"Our associates are the most important part of our Company," said Andy Howell,
SVP and general counsel for Benefitfocus. "This new program will boost our
associates` well-being and hopefully save them some money. Assisting them in
their pursuit to live healthier lives is one way we show how much we value our
team."

iGetFit/iWin fits into the unique culture at Benefitfocus, which empowers its
associates to realize their personal and professional goals. Ultimately reducing
healthcare expenses isn`t the only advantage with iGetFit/iWin. Some additional
benefits to associates include:

* Enhanced Workplace Morale -iGetFit/iWin will provide Benefitfocus associates
incentives for working out, completing health screenings and attending wellness
education programs, most of which are offered within the Company`s walls.
* Increased Health of Associates - Associates may begin to see an overall gain
in health with a higher metabolism, boosted immune system and more energy
throughout the day.
* Formation of Healthy Habits - It traditionally takes three weeks to form a
habit. iGetFit/iWin was created to be a 12-week program with the goal for
participating associates to maintain the healthy choices in the long term.

"I am proud to be a part of this amazing company culture and to be able to offer
iGetFit/iWin to Benefitfocus associates," expressed Howell. "Our associates are
the reason we are so successful in the healthcare technology industry; having
the ability to give something back to them is incredibly rewarding."

Founded in 2000, Benefitfocus began promoting wellness in 2001 with discounted
gym memberships, on-site health risk assessments and biometric screenings
available for all associates. After relocating to Daniel Island, the company
started offering bicycles for associates to tour the scenic landscape.

Benefitfocus has added wellness initiatives that include scheduled monthly
walks, filtered water, treadmills in the building equipped with attached
computers and on-site massages. Monthly lunch and learns are also available to
the company`s associates on a variety of topics such as nutrition, stress relief
and exercise.

In 2007, the company formed The Wheel to represent the unique culture at
Benefitfocus. The Wheel is comprised of four parts: Living, Learning, Community
and Spirit, each with its own initiatives to provide education, community
awareness and build workplace morale.

About Benefitfocus

Benefitfocus is the largest healthcare benefits software provider serving
312,579 employers, 417 insurance carriers and 53.8 million consumers. Our
technology solutions reduce costs, expands market share, ensure compliance and
improve consumer satisfaction. Benefitfocus gives a competitive edge to
carriers, employers and brokers as they help consumers manage complex decisions
in an ever-changing healthcare environment. Benefitfocus can be reached at
843-849-7476 or at www.benefitfocus.com.

Benefitfocus.com, Inc.
Joy Capps, 843-991-9276
joy.capps@Benefitfocus.com

Copyright Business Wire 2009