Renesas Technology to Release SH-MobileHD1 Application Processor for Mobile Phones That is First in Industry to Offer Full HD Video Recording and Playback Support

Provides Low-Power 1080p Video Encoding in a Small Package, Enabling Low Power
Applications for Compact HD Video and Audio Processing Systems
SAN JOSE, Calif.--(Business Wire)--
Renesas Technology America, Inc., today announced the SH-MobileHD1 application
processor (product number: SH7370), the first in the industry to deliver
low-power Full High-Definition (1,920 × 1,080 pixels, abbreviated "Full HD")
video recording, playback, and streaming support key for the next generation of
IP video applications. Sample shipments will begin on April 23, 2009 in Japan.

The high-definition video processing unit of the SH-MobileHD1 enables an HD
video surveillance system that consumes less power than typical
standard-definition systems. The unique hardware approach to this video
processing unit requires very few cycles of the on-board general purpose
processor, leaving ample capability for applications such as analytics or a rich
user interface. This is critical to meet energy regulations and
power-over-network requirements while delivering high system throughput. In
addition to the low-power consumption essential for a wide range of streaming
video applications, this new solution also features support for a wide range of
high-definition video standards addressing broadcast, networked video,
camera-based, media and video telephony applications. It is available in a small
package with integrated system memory designed to facilitate more compact video
and audio processing systems for power sensitive applications.

The main features of the SH-MobileHD1 are summarized below:

(1) Full HD video processing on a single chip

It supports the H.264/MPEG-4 AVC*1 video compression standard (H.264) at Full HD
video resolution with a playback/recording frame rate of 30 frames per second
(fps).

* Maximum operating frequency of 500 MHz, approximately twice as fast as
comparable earlier Renesas Technology products
* Video processing unit (VPU) delivering 1080p video encoding and decoding
requiring very few CPU MIPS
* Video input interface for camera module conforming to Mobile Industry
Processor Interface (MIPI) CSI-2 standard
* Enhanced higher bandwidth internal bus architecture

(2) Dedicated audio DSPs for reduced power consumption

The SH-MobileHD1 incorporates two 24-bit dedicated audio DSPs to lighten the
audio processing load on the CPU and reduce power consumption. This enables one
DSP to handle (stereo) audio processing such as the AAC (Advanced Audio Coding)
high-quality audio compression standard and Dolby Digital codec, while the other
DSP handles sonic enhancement such as equalization and sample rate conversion
(SRC). In addition, heavy-load processing tasks such as 5.1-channel audio can be
assigned to the dual DSPs. Support for Dolby Digital and 5.1-channel audio allow
interoperation with applications designed for consumer audio components.

(3) Improved interoperation with digital home electronics and networks

The SH-MobileHD1 includes an interface that supports connection to a transmitter
microchip that implements the HDMI high-speed multimedia interface used for
interconnections between AV components. This allows connection and output of
Full HD resolution video to digital home electronics components such as LCD TVs
or Blu-ray Disc recorders. In addition, the SH-MobileHD1 can connect to an SD
memory card and wireless LAN (WLAN) module, and it supports multiplexing*2 of
the MPEG2-TS (transport system) and MP4*3 formats. Since MPEG2-TS is rapidly
gaining popularity as a multiplexing format for HD and Full HD video in the
digital home electronics field, support by the SH-MobileHD1 enables easy sharing
of content between digital home electronics products and mobile phones. High
resolution camera data or host-based content can be shared easily over a network
such as a WLAN. This helps increase the usability of video applications.

(4) Small package

The SH-MobileHD1 supports Full HD video, but uses a compact 407-pin BGA package
measuring 10 mm × 11 mm. The application processor and 512 megabits of
synchronous DRAM (SDRAM) are integrated into a single package as a
system-in-package (SiP) device for greater system compactness.

< Product Background >

In recent years, streaming video applications have grown rapidly from movies
on-demand to videos captured on mobile phones and uploaded to the Internet. Many
of these applications deploy video engines capable of standard definition or
less. However, the market quickly wants to move to megapixel IP Video
applications, requiring a device like the SH-MobileHD1 to compress in high
quality the large amount of data from high resolution images. Overcoming prior
generation resolution problems and problems with picture quality has been a key
to unlocking advance IP Video applications. Availability of a device like the
SH-MobileHD1 is expected to lead to demand for mobile phones, video surveillance
cameras, video telephony, and streaming media products capable of recording and
playing back HD and Full HD content.

< Product Details >

The video processing unit (VPU) of the SH-MobileHD1 incorporates video
processing IP enabling better performance and reduced power consumption. It
delivers approximately six times the performance of Renesas Technology`s earlier
SH-MobileL3V2. It performs MPEG2-TS multiplexing in hardware using an EMUX
module.

* The VPU can encode or decode Full HD resolution video at a rate of 30 fps and
40 Mbps while maintaining low power consumption. The CPU is free for other
processing tasks while the VPU is performing video processing. This makes it
possible to keep the operating frequency low, reducing the power consumption of
the SH-MobileHD1 even further.
* The EMUX module can handle MPEG2-TS multiplexing of up to 40 megabits per
second (Mbps) at its maximum operating frequency of 166 MHz. Its operation can
be modified to match the customer`s system configuration by updating the
firmware.

The SH-MobileHD1 also has a camera interface that supports direct connection to
a 15-megapixel camera module. This allows high-speed importing of large blocks
of data from a high-resolution camera and makes possible a variety of display
functions, including electronic zoom and superimposed effects such as an
on-screen display (OCD) function or hardware cursor (HWC) function. There is
also compatibility with BT.709 format YUV data as part of the support for
One-Seg*4 TV broadcasts. This makes it possible to convert snippets of TV
broadcast data to JPEG format with no degradation in image quality. The many
on-chip peripheral functions suitable for mobile phone systems also include an
LCD controller with support for 24-bit TFT color LCD panels and a sound
interface.

Renesas Technology will continue to add new products to the SH-Mobile5 Series as
the multimedia applications of mobile phones grow more advanced and
sophisticated, delivering products optimized to meet market requirements in a
timely manner.

< Notes >
Notes: 1. H.264/MPEG-4 AVC
(Advanced Video
Coding) is a
video
compression
standard
established
jointly by the
International
Telecommunicatio
n Union
Telecommunicatio
n
Standardization
Sector (ITU-T)
and the
international
standardization
organizations
ISO/IEC.

2. Multiplexed: As
used in this
press release,
the term
multiplexing
refers to the
synchronizing
and combining of
a video file and
an audio file
into a single
file.

3. MP4 format: A
file format in
which compressed
video data, such
as MPEG-4 or
H.264, and
compressed audio
data, such as
AAC, are
multiplexed.

4. One-Seg: A
service offering
terrestrial
digital
broadcasts in
Japan for mobile
and portable
devices.

5. SH-Mobile
(SuperH Mobile
Application
Processor): An
exclusive
Renesas
Technology
processor for
mobile phone
systems that is
connected to a
baseband
processor and
performs
dedicated
processing for
multimedia
applications
using audio and
video.

* SuperH is a trademark of Renesas Technology Corp. Other product names, company
names, or brands mentioned are the property of their respective owners.

< Typical Applications >

* Mobile phone handsets incorporating multimedia applications
* Mobile devices for the consumer market incorporating video applications

< Part Number >
Product Name (Product No.) Operating Frequency Package Price in 10K
Quantities
SH-MobileHD1(SH7370) 500 MHz 407-pin BGA $40.86

About Renesas Technology Corp.

Renesas Technology Corp. is one of the world's leading semiconductor system
solutions providers for mobile, automotive and PC/AV (Audio Visual) markets and
the world's No.1 supplier of microcontrollers. It is also a leading provider of
LCD Driver ICs, Smart Card microcontrollers, RF-ICs, High Power Amplifiers,
Mixed Signal ICs, System-on-Chip (SoC), System-in-Package (SiP) and more.
Established in 2003 as a joint venture between Hitachi, Ltd. (TOKYO:6501)
(NYSE:HIT) and Mitsubishi Electric Corporation (TOKYO:6503), Renesas Technology
achieved consolidated revenue of 951 billion JPY in FY2007 (end of March 2008).
Renesas Technology is based in Tokyo, Japan and has a global network of
manufacturing, design and sales operations in 17 countries with 26,800 employees
worldwide. For further information, please visit http://www.renesas.com

< Specifications >
Item SH-MobileHD1 Specifications
Product name SH7370
CPU core SH4AL-DSP
Power supply voltage Internal: 1.15 V to 1.3 V
External: 2.5 V to 3.6 V or
1.65 V to 1.95 V
Max. operating frequency 500 MHz
On-chip RAM -- ILRAM: 4 Kbytes

-- RSRAM: 2 Kbytes
Cache memory 32 Kbytes instruction/32
Kbytes data, separate, 4
-way set associative
X/Y memory (for DSPs) 16 Kbytes
On-chip peripheral functions -- Support functions for 15
-megapixel camera
-- VPU (H.264, MPEG-4, MPEG2)
-- DMAC × 6 channels
-- MMU
-- SPU (24-bit dedicated audio DSP × 2)
-- LCD controller with 24-bit TFT color
LCD panel support
-- Gamma correction function
-- Enlarged edge enhancement function
Interfaces -- Dedicated interface (for
connection to baseband
processor, etc.)
-- Transport stream (TS) interface
-- HDMI transmitter chip interface
-- Video I/O (direct interface to camera
module)
-- I2C bus interface
-- Clock-synchronous serial interface ×
1 channel
-- Serial interface with FIFO × 1
channel
-- Asynchronous serial interface × 1
channel
-- Sound interface unit × 2 channels
-- SD memory card interface × 2 channels
-- High-speed serial interface (sub
-LVDS)
On-chip SDRAM 512 Mbits
Package 407-pin BGA (10 × 11 mm,
0.4 mm pin pitch, 1.4 mm
thick)

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Renesas Technology America, Inc.
Stefani Parrish, 408-382-7410
stefani.parrish@renesas.com

Copyright Business Wire 2009