FreedomPay Introduces FreeWay(TM) Flexible Processing

NEWTOWN SQUARE, PA, Apr 29 (MARKET WIRE) --
Any corporation with multiple locations, whether organically grown, built
through acquisition or a mixture of both understands the challenges of
streamlining payments processing and reconciliation. If you want to
consolidate to a single processor, you are beholden to specific point of
sale hardware, middleware and application. Consolidated reporting across
sites? Forget about it. Unless you have Walmart's IT budget, developing a
payments solution specific for your organization's specific point of
sale, reporting and network structure is nothing short of a pipe dream.
So many retailers are left facing heady hardware investments or the daily
grind of cobbling together hundreds of statements, operating systems,
consumer data and more -- not only paying too much, but missing business
critical data and wading through mounds of paperwork just to gain some
semblance of your actual costs.

But enough about the past.

FreedomPay today announced Flexible Processing, a revolutionary gateway
service that allows disparate point of sale, locations and networks to
link together seamlessly -- optimizing processing relationships,
leveraging existing hardware and -- best of all -- providing a single
snapshot for multi-location retailers.

Flexible Processing is a package of processing solutions that enable the
utmost in configurable and compliant payment services. This
package
includes:

-- FreeWay(TM): A powerful and configurable gateway enabling a variable
myriad of transactions from multiple sources to multiple host services.
FreeWay(TM) supports:
-- Credit/debit card processing
-- Stored value service processing
-- Voucher processing
-- Private label processing
-- Split-transactions with the FreedomPay extended protocol
-- Support of multiple processors
-- Habit changing loyalty and rewards transactions

Additional FreeWay(TM) Products Include:

-- CardSafe(TM): Advanced tokenization of cardholder information,
enabling companies to securely manage members, subscriptions and repeat
customers alleviating you of any PCI DSS compliance requirements.

-- Virtual Terminal: An API interface for secure and compliant
transactions from a PC or PC-based point of sale, providing an additional
layer of controls for companies wishing to process transaction and
eliminating the ongoing need for hardware compliance updates.

-- Rollup/Drill-down Reporting: Consolidated reporting for all FreedomPay
transactions, including multi-location credit card processing, cashless
solutions, voucher and meal tracking solutions, and loyalty and rewards
data providing a powerful comingling of business critical data. Even
implement push/pull technologies for integration with your financial and
enterprise resource planning (ERP) solutions.

-- SKU and Department Level Data: For companies looking to truly
understand their consumers, FreedomPay provides the ability to track,
dissect and drive consumer behavior based on granular purchasing data
through the implementation of the FreedomPay extended protocol. Flexible
Processing is ideal for multi-location retailers, dealer and distributor
networks that are looking to simplify the way they manage payments,
centralized processing information, reduce costs and leverage advanced
payments solutions.

"As companies expand, they often work to overcome extensive legacy
systems and hardware while driving strategic payments solutions. CFOs and
CIOs alike find this to be an onerous and cost prohibitive prospect,"
stated Sam Bellamy, COO of FreedomPay. "With Flexible Processing,
corporations gain access to enterprise level, custom payment solutions
generally available only to the largest of corporations. Flexible
Processing delivers the efficiencies of scale at an achievable cost for
companies looking to drive better results with their transactions."

About FreedomPay

FreedomPay(R) delivers comprehensive payment management solutions enabling
organizations to drastically improve the way they send, receive and settle
payments. Ranging from POS hardware to cashless, electronic payment
services to processing, the FreedomPay product suite provides a fully
integrated, hosted global infrastructure for managing payments. The
nation's largest healthcare systems, Fortune 1000 corporations,
universities, and government installations depend on FreedomPay as their
single source payment provider. FreedomPay is an authorized partner of
Sharp, NCR, HID and FirstData. Visit us online at www.freedompay.com.

Contact Information:
Theresa Wabler
FreedomPay
Vice President, Marketing
610.902.9077
Email Contact
www.freedompay.com

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