Coca-Cola Launches the Greening of the Nation`s Capital

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Wed Apr 29, 2009 8:01am EDT

Coca-Cola Reduces Environmental Footprint through Green Innovations, Recycling
Program with National Parks Service
WASHINGTON--(Business Wire)--
Coca-Cola is going green in Washington, D.C. The Coca-Cola Company and Coca-Cola
Enterprises will demonstrate their environmental leadership through a series of
innovations designed to reduce the Coca-Cola system`s environmental footprint at
each step in the manufacturing, distribution and sales processes. These efforts
include climate-friendly beverage coolers, hybrid electric delivery trucks and
trailers, and a recycling program for the National Mall and Memorial Parks. 

"With more than six million visitors each year, there is no better place to
launch a comprehensive greening effort than here in the nation`s capital where
people from all walks of life celebrate our country`s rich history and enjoy our
beverages," said Sandy Douglas, president, Coca-Cola North America. "We are
exploring new ways to protect the environment, and Washington, D.C., is a
visible demonstration of the innovation that Coca-Cola is implementing around
the country." 

"From hybrid delivery trucks to climate-friendly coolers to support for
recycling at our National Parks, we are showcasing our innovative approach to
going to market in an environmentally responsible way," said Steve Cahillane,
president, Coca-Cola Enterprises North America. "Our work in Washington, D.C.
and across the United States demonstrates our commitment to supporting
sustainable communities." 

New Climate Friendly Coolers

The House of Representatives will be among the first locations in the country to
test new climate-friendly, HFC-free, energy-efficient Coca-Cola coolers. Four
beverage coolers will be installed at the House of Representatives in the coming
weeks, and up to 1,800 Coca-Cola coolers and vending machines will be deployed
throughout the U.S. and Canada later this year. These include 1,400
climate-friendly coolers and vending machines that will be deployed at the
venues during the Vancouver 2010 Olympic Winter Games. 

The new climate-friendly Coca-Cola coolers use carbon dioxide (CO2), a natural
refrigerant gas and HFC-Free insulation, eliminating 99 percent of the direct
green house gas (GHG) emissions. The coolers include an intelligent energy
management system (EMS-55) that cuts energy use by an average of 26 percent.
CO2-based cooling technology ensures a natural, climate-friendly alternative to
HFCs and reduces energy use. CO2 has 1,400 times less global warming impact than
R-134a, the most typical HFC refrigerant gas, and will reduce indirect green
house gas emissions by more than three tons over the lifetime of the machine. 

Hybrid Electric Delivery Trucks

Coca-Cola Enterprises, the world`s largest bottler of Coca-Cola products, has
deployed 20 hybrid electric delivery trucks and tractor trailers throughout the
Washington D.C. area in the last year. CCE`s hybrid electric trucks use about 30
percent less fuel and produce about 30 percent fewer emissions than standard
trucks, and use technology to drastically reduce emissions when they`re idling
or in traffic. 

CCE will deploy 327 hybrid delivery vehicles throughout the United States and
Canada by later this year, the largest heavy-duty hybrid electric delivery fleet
in North America. The fleet will include more than 150 hybrid electric tractor
trailers, the largest hybrid vehicles in North America, and more than 170 hybrid
electric 12-bay delivery trucks. 

Support for National Parks

Building on more than 75 years of support for America`s National Parks,
Coca-Cola, the National Park Service (NPS), the National Park Foundation (NPF),
and the Trust for the National Mall (TNM) today launched a partnership to create
a recycling program for the National Mall and Memorial Parks. Coca-Cola
Recycling will work with NPS and TNM to conduct a comprehensive evaluation of
the waste stream at the National Mall and develop a sustainable recycling
program. The program will be designed to suit the needs of special events and
include recycling education for visitors to the parks. 

"As one of our valued `Proud Partners`, Coca-Cola is stepping up to help us
preserve, enhance and ensure the sustainability of our country`s beautiful
National Parks and recreation areas for generations to come," said Peggy O'Dell,
Region Director, National Capital Region, National Parks Service. "Through
Coca-Cola`s support for the new recycling program, we hope to achieve the
Interior Department`s goal of diverting 50 percent of solid waste from landfills
through recycling by 2010." 

Coca-Cola also announced the year two, $600,000 expansion of the National Parks`
Active Trails program which targets an additional nine parks during 2009. In
2008, Coca-Cola committed $1.2 million in funding to promote and preserve
National Parks trails for active recreation, community volunteerism and
environmental education. Through this program more than 100 miles of trails in
seven parks have been restored or enhanced and used to engage urban youth and
local communities in active recreation at the National Parks. 

About Coca-Cola Enterprises

Coca-Cola Enterprises is the world`s largest marketer, distributor, and producer
of bottle and can liquid nonalcoholic refreshment. Coca-Cola Enterprises sells
approximately 80 percent of The Coca-Cola Company`s bottle and can volume in
North America, and is the sole licensed bottler for products of The Coca-Cola
Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and
the Netherlands. CCE has set targets in its three Corporate Responsibility and
Sustainability environmental focus areas of water stewardship, energy
conservation/climate change, and sustainable packaging/recycling, and has
committed to achieving them by the year 2020 - what the company is calling
"Commitment 2020." For more information, please visit www.cokecce.com. 

About Coca-Cola Recycling

Coca-Cola Recycling is dedicated to recovering and recycling packaging materials
used in North America - including polyethylene terephthalate (PET) plastic,
aluminum, cardboard and plastic film. Wholly owned and operated by Coca-Cola
Enterprises, Coca-Cola Recycling is working on a long-term goal to recover and
recycle the equivalent of 100 percent of the packaging produced by the Coca-Cola
system in the United States. In 2009, The Coca-Cola Company opened the world`s
largest bottle-to-bottle recycling facility in Spartanburg, S.C., capable of
producing 100 million pounds of recycled PET each year. In Great Britain, CCR
will be among the first customers of the new Closed Loop Recycling plant in
Dagenham, Essex. These new plants will allow CCR to purchase recycled material
locally and convert it to new bottles, thereby closing the recycling loop. 

About The Coca-Cola Company

The Coca-Cola Company is the world`s largest beverage company, refreshing
consumers with more than 500 sparkling and still brands. Along with Coca-Cola,
recognized as the world`s most valuable brand, the Company`s portfolio includes
12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are
the No. 1 provider of sparkling beverages, juices and juice drinks and
ready-to-drink teas and coffees. Through the world`s largest beverage
distribution system, consumers in more than 200 countries enjoy the Company`s
beverages at a rate of 1.5 billion servings a day. With an enduring commitment
to building sustainable communities, our Company is focused on initiatives that
protect the environment, conserve resources and enhance the economic development
of the communities where we operate. For more information about our Company,
please visit our website at www.thecoca-colacompany.com. 

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Coca-Cola North America
Kirsten Witt, 404-676-0314
kiwitt@na.ko.com
or
Coca-Cola Enterprises
Fred Roselli, 770-241-4229
froselli@cokecce.com



Copyright Business Wire 2009

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