Wetpaint to Power SuperFan Websites For Leading Online Network

MSN Taps Wetpaint to Provide Flexible Platform to Draw in Real Voices and
Create Community around Popular Entertainment Topics

SEATTLE, April 29 /PRNewswire/ --Wetpaint announced today that MSN
Entertainment will create entertainment fansites using the Wetpaint fansite
platform. This quarter, MSN Entertainment will start rolling out more than
two dozen Wetpaint-powered sites slated to launch in 2009.

"We are looking to forward to launching this new fan-driven initiative on MSN
Entertainment where the fans do the writing, meet each other and share their
interests," said Lisa Gurry, Director, MSN. "We're pleased to partner with
Wetpaint to bring this experience to our users."

"Over the last three years, Wetpaint has figured out how to bring brands and
fans together to create compelling content while generating significant
business value," said Ben Elowitz, CEO, Wetpaint. "With their SuperFan
initiative, MSN recognizes the power of the voices of fans and the ability of
this motivated audience to drive buzz and traffic above and beyond static fan
pages and message forums."

Wetpaint is the leading platform for creating passionate fan-based communities
online. While professional content such as a TV show, movie or musician
drives the fans themselves, when they come to Wetpaint sites, fans become the
content creators. This collaboratively created content is rich and
compelling; delivering direct value to brands through organic search that far
exceeds other online marketing options. With 60% of traffic generated through
search and low internal resource drain, brands can do more with less
investment and create a larger, more engaged audience that's ready to
monetize.

The easy-to-use Wetpaint platform provides the ability to join conversations,
create new topics and threads, upload photos and videos, and create widgets
that track community activity, and are easily posted on social networks and
blog sites. MSN is utilizing Wetpaint Injected, which enables brands to
easily incorporate the core Wetpaint platform into their own site with a
custom look and feel. Sites using Wetpaint Injected can quickly develop a
large content base that drives increased search engine referrals, resulting in
significant, organic, incremental traffic.

About Wetpaint
Wetpaint provides the leading platform for fans to easily create and
participate in online communities around the topics they care about most.
With the world's largest network of 1.5 million fan-powered websites and
partnerships with major brands such as Dell, Discovery Channel, Fox, HBO, HP,
HTC, Showtime, and T-Mobile, Wetpaint offers businesses a turnkey solution for
creating and fostering passionate communities that drive traffic and increase
loyalty. Consumers flock to http://www.wetpaint.com to create sites around
topics they love; last month consumers created more than forty-thousand
Wetpaint fansites. For more company information, visit
http://press.wetpaint.com

SOURCE Wetpaint.com

Erika Shaffer, +1-206-972-5514, for Wetpaint.com