Activision Publishing Celebrates Warm Weather Pastimes With Big League Sports: Summer,...

Activision Publishing Celebrates Warm Weather Pastimes With Big League Sports:
Summer, Coming in June

MINNEAPOLIS, April 29 /PRNewswire-FirstCall/ -- Activision Publishing, Inc.
(Nasdaq: ATVI) today announced a new entry is coming to the Big League Sports
franchise, Big League Sports: Summer. Set to release in June for Wii(TM) and
Nintendo DS(TM), the game is all about fun in the sun!

"The Big League Sports franchise focuses on individual challenges within
popular sports, a concept that fans of those pastimes have embraced," said
David Oxford, Activision Publishing. "Big League Sports: Summer takes the most
popular warm weather sports and gives the player even more activities to
engage in, along with much improved controls and graphics."

Big League Sports: Summer focuses in on classic sunshine pastimes of tennis,
beach volleyball, golf, soccer, baseball and football. Players will be able to
customize their characters and play through a variety of exciting games in
single player mode. In addition, multiplayer mode will allow up to four
players on Wii(TM), where players can compete through All-Star skill
challenges and cooperate through team-based play.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and
Australia. More information about Activision and its products can be found on
the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this
press release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future are forward-looking statements
that are not facts and involve a number of risks and uncertainties. Activision
Publishing generally uses words such as "outlook," "will," "could," "would,"
"might," "remains," "to be," "plans," "believes," "may," "expects," "intends,"
"anticipates," "estimate," future," "plan," "positioned," "potential,"
"project," "remain," "scheduled," "set to," "subject to," "upcoming" and
similar expressions to help identify forward-looking statements. Factors that
could cause Activision Publishing's actual future results to differ materially
from those expressed in the forward-looking statements set forth in this
release include, but are not limited to, sales levels of Activision
Publishing's titles, shifts in consumer spending trends, the impact of the
current macroeconomic environment, the seasonal and cyclical nature of the
interactive game market, Activision Publishing's ability to predict consumer
preferences among competing hardware platforms (including next-generation
hardware), declines in software pricing, product returns and price protection,
product delays, retail acceptance of Activision Publishing's products,
adoption rate and availability of new hardware and related software, industry
competition, rapid changes in technology and industry standards, protection of
proprietary rights, litigation against Activision Publishing, maintenance of
relationships with key personnel, customers, vendors and third-party
developers, domestic and international economic, financial and political
conditions and policies, foreign exchange rates, integration of recent
acquisitions and the identification of suitable future acquisition
opportunities, Activision Blizzard's success in integrating the operations of
Activision Publishing and Vivendi Games in a timely manner, or at all, and the
combined company's ability to realize the anticipated benefits and synergies
of the transaction to the extent, or in the timeframe, anticipated, and the
other factors identified in Activision Blizzard's most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision Blizzard
assumes any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may ultimately prove
to be incorrect. These statements are not guarantees of the future performance
of Activision Publishing or Activision Blizzard and are subject to risks,
uncertainties and other factors, some of which are beyond its control and may
cause actual results to differ materially from current expectations.

(C)2009 Activision Publishing, Inc. Activision is a registered trademark of
Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo.
(C) 2006 Nintendo. All other trademarks and trade names are the properties of
their respective owners. All other trademarks and trade names are the
properties of their respective owners. All rights reserved.
Contact:
Shaun Norton
212-213-2451 ext. 226
shaun@sandboxstrat.com

SOURCE Activision Publishing, Inc.

Shaun Norton, +1-212-213-2451 ext. 226, shaun@sandboxstrat.com