Easy-to-Use Wristband Tells You When to Apply Sunscreen - and When to Hit the Shade

Easy-to-Use Wristband Tells You When to Apply Sunscreen - and When to Hit the
Shade

UVSunSense Allows For More Accurate Application of Suntan Lotions, Reducing
Risk of Deadly Skin Cancer and Long-Term Sun Damage

May is National Skin Cancer Detection & Prevention Month

NEW YORK, April 29 /PRNewswire/ -- The UVSunSense wristband, a new,
easy-to-use tool that helps people avoid overexposure to harmful ultraviolet
radiation from the sun, is now available and will soon help families all
across America reduce the risk of skin cancer and painful sun damage.

The UVSunSense wristband is a sun-sensitive gauge. Wrapped around a user's
wrist, the wearer then applies sunscreen to their body -- as well as the
wristband -- before going about their outdoor activity. The band then changes
color to let the wearer know it's time to reapply sunscreen -- or to get out
of the sun. It's really that simple!

UVSunSense is designed to work with sunscreens of SPF 15 or higher, and will
change color at different times depending on the SPF level. UVSunSense is
designed to be used in salt, fresh or chlorinated water, and in showers --
thus giving an accurate reading after outdoor activities like swimming,
running or just playing in the backyard.

"Right now, the only way to know if your sunscreen is working is if you don't
get sunburn -- and by then, it's too late," said Dr. Michael Eidelman, a
dermatologist at St. Vincent's Hospital Manhattan. "The UVSunSense wristband
takes the guesswork out of outdoor recreation and gives you accurate,
real-time information that will help keep you and your family safe and
healthy."

Why People Need UVSunSense

According to the U.S. Centers for Disease Control and Prevention (CDC), skin
cancer is the most common form of cancer in the United States. Epidemiologic
data from the CDC also show that most skin cancers can be prevented with
adequate protection from UV radiation. The UVSunSense wristband is a good
tool to help take the guesswork out of keeping yourself and your loved ones
sun-safe.

Most people are completely unaware that the SPF value on the label of a
sunscreen is highly subjective to several factors: the type of activity
(athletics, swimming etc.); the chemical properties of the sunscreen base; and
the date the sunscreen is purchased and opened. All of theses factors can
dramatically alter the effectiveness of a sunscreen: sometimes, a sunscreen's
efficacy is revealed only after one gets sunburn!

The only sure way to protect yourself from overexposure is to reapply
sunscreen at intervals determined by a monitoring device susceptible to the
same conditions as the sunscreen wearer. The UVSunSense wristband is such a
device, delivering accurate monitoring in real-time, under identical
conditions as the wearer's.

"UV radiation is dangerous, pure and simple," said Dr. Eidelman. "Even the
most responsible people who are vigilant about using sunscreen -- and
especially those who apply it to their children -- are at the mercy of factors
such as the environment and even the shelf life of their sunscreen. A
monitoring device such as the UVSunSense wristband is the only sure way to
know when you need to reapply protective sunscreen. There is nothing else like
it on the market today."

How it works
Developed by a nuclear physicist, the UVSunSense wristband technology is
similar in principle to monitoring devices used for personnel at nuclear power
plants or in jobs dealing with nuclear medicine. But instead of measuring
gamma rays, UVSunSense is calibrated for ultraviolet -- or UV -- radiation
present in sunlight.

The band's four color stages indicate changing conditions and how a user
should adapt to the sunlight. The wristband is orange when removed from the
packaging. It becomes purple when exposed to the sun, indicating that it has
been activated. When it transitions to a dark brown the wearer needs to
immediately reapply their protective sunscreen. If the band turns a salmon
color, the wearer should get out of the sun completely, having approached the
recommended daily limit of UV radiation. Further exposure will likely result
in painful sunburn and increase the risk of sun poisoning, also known as
photodermatitis.

About UVSunSense
UVSunSense, LLC manufactures a UV monitoring wristband which acts as real-time
dosimeter gauges to alert users about their exposure risk. UVSunSense
wristbands are available through a nationwide network of traditional and
online retailers. UVSunSense wristbands do not contain any sunscreen, nor do
they protect against sunburn.

SOURCE UVSunSense

Dr. Michael Eidelman is available for interviews; please contact Tim Sullivan
or Sid Dinsay +1-212-685-4300; media, Liz Anklow, +1-212-685-4300, all of Dan
Klores Communications