Hydra Expands Executive Team with Addition of Interim President and SVP of Sales

Senior Management Hires to Help Spearhead Evolution of Performance-based CPA
Advertising Model
LOS ANGELES--(Business Wire)--
Hydra, the largest pure performance-based advertising network distributing
results-based campaigns through display, social media, e-mail and search
marketing, today announced the appointment of Edward Roberto as Interim
President and Trevor Thomas as Senior Vice-President of Sales. The additions
come as part of an effort designed to add industry-leading capabilities and
services to better serve both advertisers and publishers.

"We are delighted with the addition of such highly experienced individuals to
our executive team," said Zac Brandenberg, CEO of Hydra. "Ed and Trevor will
help direct our next phase of efforts as Hydra continues to grow and evolve."

As interim president, Roberto will oversee the development of new technologies,
processes, distribution models and capabilities designed to maximize online
advertising results and meet large brand advertisers` need for full control and
transparency.

"As a leader in the performance advertising space, Hydra is best poised to
evolve the CPA model to the next level. I am very excited to be part of this
effort to set new, higher standards of service and performance for both our
advertisers and publishers."

With an outstanding record of CEO and COO experience in financial and
technological operations, Roberto brings over 20 years of experience to his
position as Interim President. Prior to joining Hydra, Roberto led several
companies through high growth stages.

Roberto holds an M.B.A. in Business and Entrepreneurship from Daniels School of
Business at the University of Denver, CO.

Trevor Thomas brings top-level international experience in business and
financial management to his position as Senior Vice-President of Sales at Hydra.
Heading up the affiliate and advertiser teams, he will lead new client
acquisition efforts for the company, and direct initiatives to maximize service
levels and campaign performance.

Prior to joining Hydra, Thomas was the Senior Vice-President of Sales at
Experian Interactive Media heading both national and regional sales teams as
well as their affiliate business, Affiliate Fuel. He holds a B.A. in Business
Administration from Florida State University and a Marketing Management
Certificate from the Columbia University Graduate Business School.

About Hydra

Hydra is the largest and fastest growing CPA advertising network distributing
effective results-based campaigns through banners, social media, email and
search marketing. Hydra delivers customers for advertisers including well-known
household brands, online service providers, and hundreds of consumer product and
service companies. Our thousands of publishers range from the largest portals
and social network sites to a broad network of highly engaged vertical
affiliates. Hydra is headquartered in Los Angeles. For more information, visit
www.hydranetwork.com

Atomic PR
Rachel Rogers, 310-689-7585
Rachel@atomicpr.com

Copyright Business Wire 2009