Industrial Marketing Budgets Move Online to Combat This Down Economy

SOMERSET, N.J., April 29 /PRNewswire/ -- To succeed in this down economy,
manufacturers and distributors are shifting marketing budgets online. In 2009,
48% of industrial marketers are increasing their online marketing budgets and
65% of them are pulling investments from traditional marketing activities,
according to the results of an annual study of industrial marketing executives
conducted by SVM E-Business Solutions.

The E-Business Trends in Industrial Marketing study, which surveyed more than
400 marketing executives at U.S.-based manufacturers and distributors, found
that online marketing is producing measurable business results for industrial
marketers, and the vast majority of respondents are shifting marketing budgets
online to compete in this challenging economic climate.

"Smart marketers realize that their Website is the most public face of their
company," said Bob DeStefano, president of SVM E-Business Solutions. "More
prospective customers will visit their Website than will ever visit their
offices, see their print ads or flip through their catalog. So, in tough
economic times like these, industrial marketers are investing online because
it will have the greatest impact on results."

Among many significant points, the 2009 E-Business Trends in Industrial
Marketing Report identified the following key industrial marketing trends:

-- Industrial marketers are concerned about the economic crisis, but remain
optimistic about the future. The majority of industrial marketers, 75%, feel
the current economic crisis will have a negative impact on their business.
However, at the same time, they remain optimistic about their company's
prospects in the future.

-- The Web is becoming the hub of industrial marketing. To compete in these
challenging economic times, 81% of manufacturers and distributors will be
enhancing their Websites in 2009. Industrial marketers rely on their Websites
to educate their customers, fill their sales pipeline and build brand loyalty.

-- Search engine marketing and email marketing are on the rise. As they become
more sophisticated and knowledgeable about the benefits, industrial marketers
are adding search engine marketing and email marketing into their marketing
mix.

-- An effective strategy will triple your chances of producing results online.
Companies with a sound and effective online marketing strategy are three times
more likely to generate more leads, increase revenues and increase profits.
Conversely, industrial marketers without an effective strategy are seven times
more likely to see no return on their online marketing investments.

To download a copy of the 2009 E-Business Trends in Industrial Marketing
Report, please go to http://www.svmsolutions.com/survey

ABOUT SVM E-BUSINESS SOLUTIONS

SVM E-Business Solutions is a leading online marketing agency focused on
delivering bottom-line results for manufacturers and distributors. SVM helps
industrial marketing professionals leverage the Web to generate leads and
sales, strengthen relationships with customers and measure the return on their
marketing investments. For more information, visit SVM on the Web at
http://www.svmsolutions.com, or call (877) 786-3249.

Contact:

Suzi Schatz
877-786-3249 x235
pr@svmsolutions.com

This release was issued through eReleases(TM). For more information, visit
http://www.ereleases.com.

SOURCE SVM E-Business Solutions

Suzi Schatz, +1-877-786-3249 x235, pr@svmsolutions.com