Pilates Studio Profits from Search Engine Optimization: How SEO Copywriting Training...

Pilates Studio Profits from Search Engine Optimization: How SEO Copywriting
Training Helped One Small Business Owner Stretch His Marketing Budget

PORTLAND, Ore., April 29 /PRNewswire/ -- When Dan Walton, co-owner of the
Portland, OR-based Pilates studio Studio Blue launched his website, he faced a
frustrating problem.

"I Googled 'Portland Pilates' and my site didn't come up," said Walton. "Other
studios were showing up in the top 10 results."

Walton -- who isn't a computer geek and didn't know anything about search
engines -- decided to take matters into his own hands. The Pilates instructor
learned about search engine optimization (SEO), took a SEO copywriting
training course, and learned how to write copy that gets better search engine
rankings. Now, Walton's site appears in the top 10 of Google for keyword
searches like "Portland OR Pilates" and "Pilates mat classes" -- and he
estimates getting at least five new clients a week from his Website.

SEO copywriting -- the art of writing online website copy that makes the page
easy to find in the search engines -- has been a crucial component of search
engine optimization success since the mid-90s. Unfortunately, small business
owners don't always have the budget to hire someone to write their website
copy -- and they don't think they can learn. The result: nothing gets written.

"I like to write and figured I could do this. That's why I took a course,"
said Walton. "I figure I saved about $5,000 doing it myself."

DIY SEO copywriting is becoming the option for small and medium-sized
businesses that need to be easily found in the search engines. According to
Heather Lloyd-Martin, CEO of SuccessWorks, a firm specializing in SEO
copywriting training, "It's a smart move for companies to learn how to write
their own website copy. That way, they don't have to pay someone $50 - $500
per page to write it for them."

Lloyd-Martin released her online Small Business SEO Copywriting Training
course to help companies bring their SEO copywriting in-house. Although she
insists that SEO copywriting is easy to learn, Lloyd-Martin does have some
practical advice for time-strapped business owners:

-- Set a writing schedule. It's easy to figure that you'll write something
"when things calm down." Plan to spend a set amount of time each day working
on your website and stick to your schedule.
-- Check out other websites and figure out what you like and don't like about
their web pages. That will give you an idea how to write for your site.
-- Ask for input from customers, friends -- even family members. Learn what
they love about your service. Ask them to review your first writing drafts.
Their advice can help you see your site (and your writing) with new eyes.

Today, Walton is planning a site redesign, which includes a blog, more site
content and even a Twitter campaign. "It's great to know that I can do this
myself," he says. "It's saved me a lot of money."

Contact:

Heather Lloyd-Martin
SuccessWorks Search Marketing
503-922-3627
heather@seocopywriting.com
http://www.seocopywriting.com

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SOURCE SuccessWorks

Heather Lloyd-Martin of SuccessWorks Search Marketing, +1-503-922-3627,
heather@seocopywriting.com