Archi-Tech InView Now Supports Managed Care Data, Offering an Interactive Dashboard...

Archi-Tech InView Now Supports Managed Care Data, Offering an Interactive
Dashboard for On-Demand Sales Planning and Reporting

MC Data Can Be Integrated with Other Sales & Marketing Data In One Screen To
Instantly Generate Key Performance Indicators, Dynamic Graphs, And Custom
Metrics

EWING, N.J., April 29 /PRNewswire/ -- Archi-Tech Systems, a leader in
pharmaceutical data analysis and reporting solutions, today announced the
availability of managed care data within InView, the company's graphical
interactive portal for pharmaceutical sales reporting. Using InView, managed
care data can now be integrated seamlessly along with other sales and
marketing data to create on-demand charts, graphs, and more. This provides an
easy-to-use dashboard for pharmaceutical sales teams to access complete
business intelligence, driving quick decision support and opportunity
tracking.

InView works with data stored anywhere within an organization, whether from
syndicated data providers, off-the-shelf and in-house CRM applications,
internal documents, or other sources. It offers a view of data in any
configuration, across any geography, plan, or market -- with customized,
client-defined screen views featuring simple, one-step pull-down menus. Users
can drill-up or drill-down in seconds, and quickly export to multiple report
formats.

"InView was designed with the field force in mind, yet its point-and-click,
on-the-fly reporting capabilities also offer a great tool for managers and
executives, who can gain fast access to targeted insight when they need it,"
said Prashant Kohli, Vice President of Sales & Marketing for Archi-Tech. "With
managed care data available directly alongside other relevant information in a
single view, users gain comprehensive access to a range of actionable reports.
This allows pharmaceutical sales organizations to quickly and effectively
assess pull-through programs, competitive positioning, quota attainment, goals
vs. actuals, and more."

Archi-Tech designed the InView application to be fully available offline, so
it's as easy to pull doctor profiles and target lists while on the road, as it
is to create custom scorecards and what-if scenarios from the home office. For
more information or a demo, contact sales@archi-tech.com.

About Archi-Tech
Archi-Tech Systems is a leading provider of solutions for instant analytics
and powerful reporting for pharmaceutical sales, marketing, and managed care
departments. Balancing deep data expertise with advanced technology solutions
and a unique service model, Archi-Tech addresses the full scope of a company's
data analysis and reporting needs, no matter how simple or complex. The
company's solutions offer unmatched speed and compression for any type of
data, from any source, regardless of volume or complexity. In addition, the
Archi-Tech team offers more than 100 years of combined experience with
industry leading data vendors, and direct pharmaceutical client service
experience. This translates to a unique understanding of the data, and exactly
how our clients need to use it. For more information, visit
www.archi-tech.com.

SOURCE Archi-Tech Systems

Ilana Zalika of Resound Marketing for Archi-Tech Systems, +1-609-279-0050
x101, ilana@resoundmarketing.com