1020 Placecast Hosts Teleconference, "Game Changer: How Location-Based Advertising is Poised to Transform Digital Marketing"
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Panelists from 1020 Placecast, NearbyNow, CatalystSF and Local Mobile Search Discuss How Location is Proving to Be the Next Evolution in Online and Mobile Advertising SAN FRANCISCO--(Business Wire)-- 1020 Placecast, the leading advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, Wi-Fi networks and email, today announced that they will be hosting a teleconference on location-based advertising and the industry landscape next week. The teleconference, which is scheduled for next Thursday, May 7th, will feature insights from panelists including: Greg Sterling, Founding Principal of Sterling Market Intelligence and Senior Analyst for Local Mobile Search; Scott Dunlap, CEO of NearbyNow; Jim Nichols, Senior Partner and Strategist for CatalystSF; and Alistair Goodman, CEO of 1020 Placecast. Placecast, in particular, uses location to target audiences with integrated campaigns across any device more effectively with fewer wasted impressions. They are currently running campaigns across both Web and mobile, and recently announced a 300% growth in their publisher network in the past six months. The teleconference will consist of a moderated roundtable amongst the panelists where they will discuss the answers to such questions as: * Why should we care about location-sensitive media? Is this big enough technology trend? * What are some real examples of successful location-based advertising that are happening right now? Who is doing it right? * With minimal experimental ad budgets, why should brand marketers choose location-based advertising? * What are some best practices for brands and agencies to get started? "There`s a lot of conversation out there right now around location, but not a consolidated place where people can get answers from the companies who`ve had the most success," said Alistair Goodman, CEO of 1020 Placecast. "We`ve brought together some of the most successful minds in the business to get these answers and show how location-based advertising will be changing the game in digital marketing." The teleconference will take place on Thursday, May 7th, at 10 am PT/1 pm ET. Listeners can dial in for free using the following conference call information: * Call-in Number: 1-712-429-0689 * Access Code: 610749 Or access the conference via streaming audio on the Web at http://snipurl.com/placecast. Audience listeners will also be invited to send in questions to moderator, Greg Sterling, via his Twitter, @gsterling, at the end of the teleconference. About 1020 Placecast, Inc. 1020, Inc. is the developer and owner of Placecast Media, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, and Wi-Fi. 1020`s groundbreaking Placecast service recently earned the company the "OnMedia Top 100" Award, given to game-changing companies in the marketing, branding, advertising, and PR industries. Current advertisers include Microsoft Windows Mobile, FedEx Kinko`s, Avis and Budget Rental Cars and Hyatt Hotels. 1020 is funded by Voyager Capital and Onset Ventures. For more information about Placecast, visit www.placecast.net. VSC Public Relations Jenna Britton, 415-677-9125 ext. 207 jenna@vscconsulting.com Copyright Business Wire 2009
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