Coveroo Brings Superheroes and Basketball All-Stars to Your Personal Electronics

Company Leads Personalization Market by Being First in HighColor

WEST HOLLYWOOD, Calif.--(Business Wire)--
At the AlwaysOn OnHollywood conference today, Coveroo continued to fulfill its
vision to create a world where personal electronics are truly personal by
unveiling unique additions to its line of custom replacement cell phone covers.
Coveroo now officially licenses artwork from more of your favorite brands
including Marvel Entertainment, Inc. and the National Basketball Association
(NBA). In addition, Coveroo announced an industry first, a HighColor process
that yields stunning imagery on your phone cover with over 65,000 colors that
won't fade, rub off or peel like alternative products. To view these and over
1,000 other designs for your personal electronics, or to place an order, please
go to http://www.coveroo.com.

The licensing agreement with Marvel Entertainment initially includes characters
such as Captain America, Spiderman, The Hulk, Thor, and Wolverine - a
particularly timely addition given the forthcoming movie release on May 1, 2009.
The deal with the NBA includes the ability for fans to choose from all 30 NBA
team logos and current NBA superstars when creating a sporty Coveroo that best
represents their fanhood.

"We are excited to offer Marvel fans a new and innovative way to connect with
our characters," said Jamie Kampel, Director of Licensing at Marvel
Entertainment, Inc. "Through a simple yet high-quality device personalization
technique, people can now showcase their favorite characters and new movie
releases in a uniquely visual way and on a device that rarely leaves their
side."

"We are excited that NBA fans, for the first time, can get replacement covers
for their phones featuring their favorite player or team," said Victoria Picca,
Senior Vice President, Licensing & Business Affairs at the National Basketball
Association. "The high-quality color printing and laser engraving processes used
to create the covers makes them a truly unique way to spread the love of
basketball - just in time for the playoffs."

In addition to Marvel and the NBA, Coveroo offers an existing library of
officially licensed artwork that consists of over 1,000 different design
choices. And, for those interested in creating a truly one-of-a-kind Coveroo,
they can submit their own custom designs to personalize their device in a way
that best represents them and the statement they`re looking to make.

Karl Jacob, CEO of Coveroo, said, "Our goal is to put the personal in personal
electronics. Today with the addition of HighColor and these tremendous brands,
we take one step closer to realizing our vision. The personalization market is
growing at a tremendous pace and Coveroo is proud to be pioneering new ways for
consumers to express themselves - whether that`s by sporting designs of their
favorite comic book character, sports team or otherwise. Now, with the addition
of HighColor, our custom cell phone covers never looked better!"

Coveroo`s solution is built on two key building blocks that provide customers
with an unrivaled choice in design and quality to present a fashion statement
unmatched by any other device accessory on the market today.

* The laser engraving technology and new HighColor printing processes ensure
accuracy and brilliant color as they transfer your personal artwork into your
device. The resulting Coveroo is high-quality - your design won`t fade, rub off
or collect dirt like some of the skins and other cell phone cover alternatives.
* Coveroo seeks to find the most appealing artwork from leading brands and
coveted artists, engaging in exclusive licensing deals to offer a tremendous
variety of designs that appeal to nearly any consumer.

Pricing and availability

Prices range from only $9.95 to $59.95, depending upon your phone model and
design choice (with new ones being added all the time). The color option will
first be exclusively available for the new Marvel and NBA designs, along with
the existing UCLA, Garfield, Hot Wheels, Star Trek, Streetfighter IV, and
Resident Evil 5 artwork.

Coveroo`s full offering will be available for color processing by Memorial Day.
This also includes artwork for fans of 24, Barbie, Beverly Hills 90210, Charmed,
Cheers, CSI, David & Goliath, Dexter, Domo, Easy Rider, Family Guy,
Ghostbusters, Graduation, Jeff Dunham, Juno, Marilyn Monroe, Married With
Children, Memories of a Geisha, Obama, SpongeBob, Stargate, Superbad, The
Godfather, The L Word, The Simpsons, The Tudors, Todd Harris Goldman, and U.S.
Military branches.

Available immediately from the Coveroo website are designs for over 150 phone
models including the AT&T Quickfire and Tilt; the Blackberry Bold, Curve, Pearl,
Storm, and 8830 World Edition; the HTC Dash, Fuze, G1, Touch, and TyTN II; the
LG 8360, Chocolate, CU515, CU920, Dare, Decoy, Incite, Invision, Lotus, Rumor,
Shine, Voyager, and VU; the Motorola C168i, MOTO, Q, Rapture, SLVR L6 & L7,
RAZR, U6, V180, V220, W385, and W755; the Nokia 2630, 6550 and Intrigue; the
Palm Centro and Treo; the Pantech C610, C630, Matrix and Slate; and the Samsung
A737, Ace, Alias, Blackjack II, Eternity, Instinct, Omni, Rant, SCH-A777, U340,
U410, and U430. Apple iPods with a Coveroo are also available for resale
directly from the site.

About Coveroo

A Coveroo replaces the original back cover on your mobile device with a custom
version that features artwork from your favorite band, TV show, movie or artist
- or even your own creation. Getting a Coveroo is simple and quick. Go to
www.coveroo.com, choose a phone model, and select your desired design; or pick
from a variety of fonts to have your name or initials personalized. The folks at
Coveroo will hand craft a new back cover for your phone and send it to you. Once
received, you just slip off the old boring back cover and replace it with your
new fashion-forward Coveroo.

Coveroo also now offers a send-in personalization service for almost any device,
including the Apple iPhone 3G, Nintendo DSi, PDAs, MP3 players, and laptops.
Simply follow the steps at www.coveroo.com/SendIn/tabid/100/Default.aspx and
within 24 hours Coveroo will email you a shipping label. You then send Coveroo
your device for personalization, which typically takes 1-2 business days. You
can select your shipping option at checkout.

Coveroo early adopters and trend-setters looking to stand out, promote a cause
or carry a reminder of their favorite things include a growing list of
celebrities such as Benji Madden, Cuba Gooding Jr., Cynthia Nixon, David
Katzenberg, Dustin Hoffman, Eva Longoria, Eve, Felicity Huffman, Hayden
Panettiere, Jessica Alba, Kate Bosworth, Maggie Gyllenhaal, Maria Menounos,
Mario Lopez, Molly Sims, Naomi Watts, Nicky Hilton, Paris Hilton, Penn Badgley,
Tyrese Gibson, Tyson Beckford, and William Macy.

San Francisco-based Coveroo was founded in October 2008 by seasoned industry
veterans including Karl Jacob, Ben Katz and Mark Halstead. It is funded by Bay
Partners, Norwest and Microsoft.

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For Coveroo
Kim Barsi, 415-516-5863
kim@storyboardpr.com

Copyright Business Wire 2009