Temple University Report Verifies Benefits of Applying STWA's ELEKTRA(TM) Technology for Reducing the Viscosity of

MORGAN HILL, CA, Apr 29 (MARKET WIRE) --
Save the World Air, Inc. (OTCBB: ZERO), an innovative pioneer in the
clean technology industry focused on energy efficiency and air quality
issues, today announced that laboratory tests which were conducted by the
Temple University, Department of Physics, resulted in substantial
reductions in the viscosity of heavy crude oil, when treated with a
pulsed electromagnetic device.

The test results, which were contained within a report to one of the
world's largest multinational oil companies, confirmed earlier tests that
were sponsored by JGC Corporation of Japan, and indicated that pulsed
electromagnetic treatment of heavy crude oil does, in fact, have a
dramatic effect on reducing viscosity of the oil contained within
pipelines, resulting in improved flow and lower cost for transportation.

Cecil Bond Kyte, Chairman and CEO of Save The World Air, Inc., commented,
"The implications of these results hold significant promise throughout the
petroleum industry as it wrestles with the high cost of transporting crude
oil from the well head to processing facilities, via pipeline networks. We
are calling the application, which is a variant of our ELEKTRA technology,
Advanced Oil Technology, or AOT."

The Temple study which was prepared and reported to the multinational oil
company's chief of pipeline operations, clearly articulates that the
incorporation of electromagnetic devices (like those spawned by STWA's
early prototypes and licensed to the company for use on pipelines and
other applications) could not only dramatically improve the flow of crude
oil through existing pipelines, thereby resulting in the more efficient
transportation of fuels, but also holds significant promise in reducing
the costs associated with the transportation of such fuels.

Light crude oils are simpler to refine than heavy crude oils and tend to
trade at a premium price relative to heavy oils. At times this premium has
been as much as $20 per barrel. Profit margins for companies with
equipment and capacity to refine heavy grades of crude oil can be far
larger than for refiners only capable of refining the most expensive
grades of oil. Kyte added, "This discovery can be of significant benefit
to the oil industry, given the quantity of heavy crude available
throughout the world, which has been prohibitive to extract in years
past, because of technological, refining, and market pressures."

In his report, Dr. Rongjia Tao, Chair of the Temple University Physics
Department, estimated that substantial cost savings would be generated
using the "Pulsed Electric and Magnetic Field" technology, as compared to
other methods which add chemicals or gasoline to heavy crude oils. Based
on the results of his study Tao stated, "... for the electric field
device, the operation cost is very small. We estimate that the energy
cost for the operation is about 0.01 KW-h/barrel. Therefore, the
operation cost is almost negligible." Based on the results of his
analysis Tao went on to state, "During the tests flow rate of the oil
through the pipeline [using the device] increased by 20%... and viscosity
was reduced by more than 30%." These results were achieved without the
benefit of additives to the heavy crude and equate to a cost of only
$0.002/barrel, as opposed to as much as $20 dollars per barrel in some
extraction regions.

Kyte added, "We believe that the demand for this technology from those
companies that move large quantities of oil out of the ground and into
production could be significant. As we get further along in the research
and development of AOT we will be opening discussions with interested
parties who could co-sponsor field testing at existing pipeline facilities
both domestically and internationally."

About Save The World Air, Inc.

Save The World Air, Inc. develops and licenses patented and patent pending
flux field pollution control and performance improvement technologies,
including the ELEKTRA, ZEFS and MKIV, which have been scientifically
tested and proven to significantly reduce harmful exhaust emissions,
improve performance and enhance fuel economy. The products have been
engineered to serve as either stand alone pollution control systems or
can be used (in conjunction with catalytic converters) to create a more
effective total pollution control system that not only reduces harmful
emissions, but also decreases greenhouse gases, improves fuel efficiency
and boosts performance.

More information including a company Fact Sheet and media articles are
available at: http://www.irthcommunications.com/clients_ZERO.php, and at:
http://www.magchargr.com.

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Safe Harbor Statement

This press release contains information that constitutes forward-looking
statements made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Any such forward-looking
statements involve risks and uncertainties that could cause actual results
to differ materially from any future results described within the
forward-looking statements. Risk factors that could contribute to such
differences include those matters more fully disclosed in the Company's
reports filed with the Securities and Exchange Commission. The
forward-looking information provided herein represents the Company's
estimates as of the date of the press release, and subsequent events and
developments may cause the Company's estimates to change. The Company
specifically disclaims any obligation to update the forward-looking
information in the future. Therefore, this forward-looking information
should not be relied upon as representing the Company's estimates of its
future financial performance as of any date subsequent to the date of this
press release.

IRTH Communications, LLC
Mark B. Moline
Managing Partner
760-458-4899
Email Contact
http://www.irthcommunications.com
http://www.twitter.com/irthcomm

Save The World Air, Inc.
Charles R. Blum
President
323-932-7040

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