BroadSoft Receives Unified Communications(R) Magazine's 2008 Product of the Year Award

GAITHERSBURG, MD, Apr 29 (MARKET WIRE) --
BroadSoft, Inc., the worldwide leader in VoIP applications, today
announced that Technology Marketing Corporation's (TMC(R)) Unified
Communications magazine (www.uc-mag.com) has named the company's Hosted
Unified Communications solution a recipient of its 2008 Product of the
Year Award.

"BroadSoft(R) has proven they are committed to quality and excellence
while addressing real needs in the marketplace. Unified Communications is
pleased to grant a 2008 Product of the Year Award to their Hosted Unified
Communications (UC) solution," said Rich Tehrani, TMC President and
Editor-in-Chief of Unified Communications magazine. "We're proud to honor
their hard work and accomplishments and look forward to more innovative
solutions from BroadSoft in the future."

BroadSoft's Hosted UC enables service providers to deliver powerful
communications solutions to enterprises in a software as a service (SaaS)
model. It combines the Microsoft Solution for Hosted Messaging and
Collaboration (HMC) Version 4.5 with BroadSoft's Hosted Business
Telephony. The solution provides one platform for voice, presence,
instant messaging, video or web conferencing, allowing an employee to
work anywhere and collaborate in real-time.

"UC is quickly becoming the holy grail of enterprise communications for
its ability to transform business processes and increase workforce
productivity. Unfortunately, small and medium-sized businesses (SMBs) are
unable to realize its power due to the high cost and complexity of
deploying an on-premise solution," said Alex Doyle, senior director of
solutions at BroadSoft. "BroadSoft's hosted solutions eliminate this
burden, thus enabling companies of any size to reap the benefits of
advanced communications solutions. UC is not just for large enterprises
anymore."

"In the current economic climate, it's important that SMBs have access to
UC solutions that help them enhance their productivity with the resources
they have," said Alex Danyluk, industry director, global telecom business
for the Communications Sector at Microsoft Corp. "Hosted UC from BroadSoft
and Microsoft allow service providers to offer the advantages of software
plus services, enabling SMBs to decrease infrastructure costs, improve
productivity, and enhance communications integrated with their
applications and processes."

About BroadSoft

BroadSoft(R) provides VoIP application software that enables the delivery
of hosted telephony and multimedia services. After the 2008 acquisitions
of Sylantro and the GENBAND M6 product line, BroadSoft has emerged as the
undisputed market leader of VoIP application servers. BroadSoft's family
of carrier-class products, including its award-winning flagship
BroadWorks(R) technology, empowers wireless, wireline and cable carriers
to deliver next-generation voice and multimedia applications and advanced
features that enable them to increase revenue, enhance competitive
differentiation and elevate customer satisfaction. BroadSoft products
deliver the scale, open architecture and reliability that the world's
leading telecommunications companies demand to serve mission-critical
enterprise and residential broadband customers. BroadSoft provides VoIP
applications to nine of the top 10 and 14 of the top 25 largest carriers
worldwide, as measured by recent annual revenue, including KPN, Korea
Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra,
T-Systems, and Verizon. For additional information, go to
www.BroadSoft.com.

About Unified Communications magazine

Launched in July 2007, Unified Communications magazine is devoted to
educating enterprise decision makers on why and how they need to deploy
unified communications (UC) solutions. Every issue of Unified
Communications magazine features a comprehensive news section; case
studies of successful deployments and lessons learned; interviews with
leading hardware and software companies; and an 'industry' section,
featuring analysis of important mergers and acquisition, partnerships and
a Wall Street perspective on the unified communications market. Unified
Communications has a readership of 100,000. For more information, please
visit www.uc-mag.com.

BroadSoft Contact:
Kristin Martell
240.364.5147
kmartell@broadsoft.com

TMC Contact:
Jan Pierret
203-852-6800, ext. 228
jpierret@tmcnet.com

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