A Taste That Delivery Pizza Can't Deliver

New DiGiorno Crispy Flatbread Pizza Offers Up an Extra-Thin, Light Crispy
Crust with Italian-Inspired Ingredients

GLENVIEW, Ill., April 29 /PRNewswire/ -- Flat is the new black, from
flat-screen televisions to thin phones and even flatbread. And now, pizza
lovers who desire the crisp crunch of delicious thin-crust pizza can get it in
every bite. With new DiGiorno Crispy Flatbread Pizza, the master of rising
crust pizza is taking the flatbread trend by storm, serving up premium
restaurant-quality pizza featuring an extra-thin crust that consumers can't
currently get from pizza delivery.

New DiGiorno Crispy Flatbread Pizza delivers great value alongside
Italian-inspired toppings such as oven-roasted tomatoes and fire-roasted
peppers atop a delicate crust that can only be purchased from the grocery
store freezer case.

"With new DiGiorno Crispy Flatbread Pizza we're tapping into the growing
popularity of flatbread to give thin-crust pizza lovers a sophisticated pizza
experience with every bite," said Alexandra Infeld, Senior Associate Brand
Manager of DiGiorno Pizza.

Premium Toppings for Grown-Up Pizza Palates

DiGiorno Crispy Flatbread Pizza offers fresh-baked taste and premium pizza
toppings in four varieties to suit mature pizza tastes. Varieties include:

-- Tuscan Style Chicken - With grilled white meat chicken, spinach,
oven-roasted tomatoes, garlic and a creamy red sauce
-- Pepperoni & Fire-Roasted Bell Peppers - With pepperoni, and
fire-roasted red and yellow bell peppers
-- Italian Sausage & Onions - With Italian sausage slices, sausage
crumbles and white onion strips
-- Mushroom Medley - With roasted Portobello and button mushrooms,
roasted
red onions and a creme fraiche sauce

DiGiorno Crispy Flatbread Pizzas are available nationwide with a suggested
retail price of $6.89.

Pizza lovers can now follow DiGiorno online at
http://twitter.com/digiornopizza. Or for more information on the entire line
of DiGiorno brand products, visit www.kraftfoods.com.

About Kraft Foods
Kraft Foods (http://www.kraftfoodscompany.com) makes today delicious in 150
countries around the globe. Our 100,000 Kraft Foodies work tirelessly to make
delicious foods consumers can feel good about. From American brand icons like
Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer
meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia
cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and
Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions
of smiles every day. Kraft Foods Inc. (NYSE: KFT) is the world's second
largest food company with annual revenues of $42 billion. The company is a
member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow
Jones Sustainability Index and Ethibel Sustainability Index.

SOURCE DiGiorno Crispy Flatbread Pizza

Joyce Hodel, +1-847-646-6938, jhodel@kraft.com; or Nicole Miller,
+1-312-988-2336, nmmiller@webershandwick.com, both for DiGiorno Crispy
Flatbread Pizza