Multicast Adds to Executive Team in Response to Continued Growth

COMPANY SUCCESS CONTINUES AS DEMAND FOR MORE EFFECTIVE VIDEO- AND AUDIO-BASED
COMMUNICATIONS SOLUTIONS INCREASES ACROSS ALL MARKETS

ATLANTA, April 29 /PRNewswire/ -- Multicast, a market leader in live event
broadcasting, Internet video and multimedia communication, today announced the
addition of two senior executives.

The two new management team members are Mark Battaglia, who is Multicast's
Executive Vice President, Sales and Marketing, and Benj Smith, Multicast's
Executive Vice President, Client Management. Each brings more than twenty-five
years experience in software and information technology to Multicast.

Lou Schwartz, Multicast's CEO, commented, "Today's economic pressures are
causing organizations of all types and sizes to look for ways to work better,
faster and smarter. One of the best ways to do that is to take advantage of
advances in digital media technology to better engage with their prospects,
customers, staff, and other audiences. Because Multicast is a clear market
leader in hosted, full-service multimedia solutions, we are experiencing
continued business growth, with 170 new clients in the first four months of
this year. Adding customer-focused executives is a way for Multicast to better
meet today's increased demand and to continue to grow in the years ahead."

Battaglia leads enterprise sales and marketing, corporate marketing and
business development. He joins Multicast from Enclarity, a healthcare
information solution company, where he was Senior Vice President of Marketing.
Prior to that, Battaglia was in a series of senior roles in general
management, marketing, sales and business development at leading software and
information services companies, including Initiate Systems and SPSS.

Smith leads the client management function and oversees the operating
processes that touch Multicast's nearly 1,000 clients. He joins Multicast from
InovaOne Studios, an interactive marketing agency, where he was President.
Prior to that, Smith was in a series of senior roles in strategic planning,
customer development and information technology at various not-for-profit and
commercial organizations, including The Coca-Cola Company.

About Multicast

Multicast is a market leader in live event broadcasting, internet video and
multimedia communication. With Multicast, organizations of all types and sizes
can easily and affordably use video, audio and other digital media to inform,
educate, promote and inspire. Nearly one thousand clients around the world use
Multicast's innovative hosted solutions. Multicast broadcasts about 50,000
live events each year, more than any other business, and provides expert
support to its clients 24 hours per day, 365 days per year. For more
information about Multicast, please visit www.multicastmedia.com.

SOURCE Multicast

Pam Hege of Multicast, +1-678-325-4208, phege@multicastmedia.com