Precious Metals Exchange Corp. Announces VolumeContact(TM) Test Results -- In-House Marketing Division Can Generate up
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ADDISON, TX, Apr 29 (MARKET WIRE) --
Precious Metals Exchange Corp. (PINKSHEETS: PRMX) announced today that
initial test marketing through its in-house marketing division,
VolumeContact(TM), demonstrated response rates of .82% average from
customers requesting Priority Gold Kits seeking to sell old gold and
other precious metal items.
Garrett Vogel, President and Director of PRMX, stated, "Initial testing
through VolumeContact(TM) shows a response rate of just less than 1%, and
preliminary results suggest these response rates should be consistently
achievable. The results will be significant in determining potential
growth and revenue projections and establishing a realistic basis for
projecting future requests for the Priority Gold Kits. These were only
tests and resulted in requests for Priority Gold Kits, not actual
precious metals received. The amount of metals returned with the kits is
a critical volumetric driver. As tested, our projected cost of
acquisition per customer could have been as low as $2.58 per request; in
volume, projected costs could be as low as $1.00 per customer. Even in
limited tests, VolumeContact(TM) represents the most cost effective
method we are aware of for acquiring new customers in the online precious
metal refining industry."
The Company's initial test results were determined by broadcasting audio
commercials to potential consumers, with prompts to request a Priority
Gold Kit. Test # 1 prompted 58 requests out of 6,773 potential consumers
and resulted in a .85% call to action response rate. Test # 2 prompted 133
requests out of 16,452 contacted consumers and a .79% call to action
response rate. Test # 2 was completed with just over 10 minutes of
broadcasting. These tests were conducted in preparation for the national
launch of www.CashOutMyGold.com.
Mr. Vogel continued, "Industry statistics peg the average pure gold
content received in a gold kit at approximately .25 Troy Ounces, valued
at about $225.00 at today's prices. Our ability to target one million or
more live prospects per week could average our company 32,000 Priority
Gold Kits per month through this method of marketing alone. If we
converted all of those, that's approximately 8000 ounces of pure gold,
generating gross monthly revenues of over $7.2 million. Obviously, we're
not going to have a 100% conversion rate, but we expect to do better than
our competitors based on our high pay-outs, and will hire staff as needed
to handle the volume of customers we generate. Our electronic marketing
equipment has high limits; we can make over 3 million calls per day and
could conceivably contact up to 500,000 potential customers per day.
Simply put, the power of numbers in direct marketing simply cannot be
denied."
Precious Metals Exchange Corp. operates in the precious metals refining
and recycling sector of the precious metals industry. The Company
provides a convenient, secure and efficient method for customers to sell
items containing precious metals. Targeted direct marketing is used to
identify potential customers, and a highly automated fulfillment process
to ensure their satisfaction through high payouts and quick service. The
Company recycles customers' broken or unwanted jewelry and other items
for gold, platinum and silver content, avoiding the risks and
environmental costs of mining. For more corporate information, please
visit www.preciousmetalsexchangecorp.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995 (the "Act")
including the fourth quarter revenue and future growth. Additionally,
words such as "seek," intend," "believe," "plan," "estimate," "expect,"
"anticipate" and other similar expressions are forward-looking statements
within the meaning of the Act. Some or all of the events or results
anticipated by these forward-looking statements may not occur. Factors
that could cause or contribute to such differences include the future
U.S. and global economies and the impact of competition. Precious Metals
Exchange Corp. does not undertake any duty nor does it intend to update
the results of these forward-looking statements.
For further information on Precious Metals Exchange Corp., please view
www.pmecusa.com.
Investor Relations Contact:
The Eversull Group, Inc.
Jack Eversull
972-378-7917
972-378-7981 (fax)
Email Contact
Copyright 2009, Market Wire, All rights reserved.
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