Subaru Announces Pricing on All-New 2010 Legacy

* Reuters is not responsible for the content in this press release.

Wed Apr 29, 2009 10:20am EDT

- Pricing starts at $19,995

- Roomiest Legacy Ever with New Levels of Comfort, Quietness and Refinement

- New 6-speed Manual and CVT Transmissions for Legacy 2.5i Models

- 2.5GT Improves to 265-hp Turbo Engine and a New 6-Speed Manual Transmission

- New Legacy 3.6R Model Features More Powerful 6-Cylinder Engine

CHERRY HILL, N.J., April 29 /PRNewswire/ -- Subaru of America, Inc. today
announced pricing for the all-new 2010 Legacy(R) sedan.  Pricing will start at
$19,995 -- $800 lower than the previous generation Legacy sedan -- which set a
sales record in 2008.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20080325/SUBARULOGO )

The new Subaru Legacy provides for a bolder design language in a larger
midsize package. The 2010 Legacy, whose predecessor is renowned for its sporty
handling and reliability, now has a longer wheelbase, four inches of extra
rear seat legroom and a new powertrain lineup featuring the new Subaru
Lineartronic(TM) CVT (Continuously Variable Transmission).  All Legacy models
now feature an all-new front McPherson strut, rear double-wishbone suspension
with front and rear stabilizer bars for improved ride & handling.
Additionally, all Legacy models are upgraded with a much larger 18.5 gallon
fuel tank for better operating range.

As with all Subaru vehicles, Symmetrical All-Wheel Drive is standard, which
helps driving performance by enhancing traction regardless of weather
conditions.

Model Pricing Highlights:

The 2.5i is equipped with a either the 6-speed manual transmission with a
starting price of $19,995 or the all-new Lineartronic CVT as an option with a
starting price of $20,995.

This base model comes complete with 4-wheel disc brakes, quick-ratio power
steering, tilt and telescope steering column, 8 cup holders, 60/40
split-folding rear seatbacks, electronic parking brake with Hill Holder(R)
system, auto on/off exterior lights (autolights), AM/FM Stereo with
single-disc CD player, auxiliary input jack and 4 speakers, dual lit visor
mirrors, variable intermittent wipers, overhead console with sunglasses holder
and remote keyless entry system.

There are a number of options available for the 2010 Legacy.  (Availability
varies by trim level):

    --  Power moonroof at $995
    --  All-Weather Package at $500 which includes: heated front seats,
        windshield wiper de-icer and heated exterior mirrors
    --  harman/kardon(R) audio system for $995 which includes: AM/FM 6 CD, 440
        Watt harman/kardon amplifier, 9 harman/kardon speakers, hands-free
        Bluetooth(R) phone capability


    --  Navigation system for $2,000 which includes: AM/FM/CD/DVD, GPS
        navigation system 8" LCD touch-screen, 440 watt harman/kardon
        amplifier, 9 harman/kardon speakers, hands-free Bluetooth phone and
        audio, USB port with iPod(TM) control and backup camera



The 2.5i Premium comes with either a 6-speed manual transmission or the option
of the all-new Lineartronic CVT and will have a starting price of $20,995
(2.5i Premium with Lineartronic CVT starts at $21,995.) Standard equipment
includes all 2.5i model features (where applicable) plus 10-way power driver's
seat, driver's side window w/automatic up and down, leather-wrapped steering
wheel, instrument storage bin w/door, overhead console with sunglass holder
and ambient light, bright exhaust tip, body-colored mirrors and 16" Alloy
Wheels . Options include: All-Weather Package, harman/kardon audio system,
power moonroof and navigation system (navigation system requires power
moonroof option).

The 2.5i Limited comes equipped with the new Lineartronic CVT and will have a
starting price of $24,995. The 2.5i Limited includes all 2.5i Premium model
features (where applicable) plus paddle shifters and a 6-speed manual shift
mode, P215/50 R17 all-season tires, 17" Alloy Wheels, perforated ivory / off
black leather-trimmed upholstery, 4-way power front passenger seat,
All-Weather Package and harman/kardon audio system. Options include: power
moonroof and navigation system (navigation system requires power moonroof
option).

The 2010 Legacy 2.5GT Premium and Limited are powered by a 265-hp turbocharged
/ intercooled Boxer engine and mated with a new 6-speed manual transmission.
The engine features a unique turbocharger configuration that is mounted below
the engine. This new location contributes to 30 percent quicker turbocharger
response. Designed for the discerning enthusiast, the Legacy 2.5GT models are
equipped to challenge some of the best names in the sport sedan field.

The 2.5GTPremium will have a starting price of $27,995 and includes all 2.5i
Premium model features (where applicable) plus hood scoop, P225/45 R18 summer
tires, 18" Alloy Wheels, dual chrome exhaust tips and All-Weather Package.
Options include: harman/kardon audio system and power moonroof.

The 2.5GT Limited will have a starting price of $29,995 and includes all 2.5GT
Premium model features (where applicable) plus perforated ivory / off black
leather-trimmed upholstery, 4-way power front passenger seat, and
harman/kardon audio system. Options include: power moonroof and navigation
system (navigation system requires power moonroof option).

The all-new Legacy 3.6R, which replaces the 3.0R model -- is smoother and more
refined, with more torque and power. The 3.6R is powered by a 256-hp 3.6-liter
6-cylinder Boxer engine matched to a 5-speed electronic automatic
transmission. Compared to the 3.0-liter 6-cylinder engine it replaces, the
more powerful 3.6R has similar external size and uses regular-grade fuel,
rather than premium as the 3.0L 6-cylinder recommended to achieve its rated
power.

The Legacy 3.6R will have a starting price of $24,995 (a $1,600 reduction over
the outgoing 3.0R) and includes all 2.5i model features (where applicable)
plus P225/50 R17 all-season tires, 17" Alloy Wheels, paddle shifters, driver's
side window w/automatic up and down, instrument storage bin w/door, overhead
console with sunglass holder and ambient light, and dual chrome exhaust tips.

The 3.6R Premium will have a starting price of $25,995 and includes all 3.6R
model features (where applicable) plus a 10-way power driver's seat,
leather-wrapped steering wheel and All-Weather Package. Options include:
harman/kardon audio system and power moonroof.

The 3.6R Limited will have a starting price of $27,995 and includes all 3.6R
Premium model features plus perforated ivory / off black leather-trimmed
upholstery, 4-Way power front passenger seat, and harman/kardon audio system.
Options include: power moonroof and navigation system (navigation system
requires power moonroof option).

Accessory items for all 2010 Legacy models include 16" Alloy Wheels, fog
lights, a Blueconnect Bluetooth hands-free phone device, iPod auxiliary
connector, puddle lights, cargo tray and trunk lid spoiler.  A complete list
of accessories will be available soon on www.subaru.com.

Destination and Delivery charge is $695 for all 2010MY Legacy and Outback
models in the Contiguous 48 States. The MSRP of PZEV (Partial Zero Emissions
Vehicle) models is $300 more than the federal specification model. For more
information about the 2010 Subaru Legacy, visit www.media.subaru.com

Bluetooth(R) is a registered trademark of Bluetooth SIG, Inc.

harman/kardon(R) is a registered trademark of Harman International Industries,
Inc.

About Subaru of America, Inc. 

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries
Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and
distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories
through a network of nearly 600 dealers across the United States. Subaru
boasts the most fuel-efficient line-up of all-wheel drive products sold in the
market today based on Environmental Protection Agency (EPA) fuel economy
standards.  All Subaru products are manufactured in zero-landfill production
plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile
production plant to be designated a backyard wildlife Habitat by the National
Wildlife Federation. For additional information visit www.subaru.com.

    Contact:  Heather Ward
              Subaru of America, Inc.
              856-488-5093
              hward@subaru.com

              Michael McHale
              Subaru of America, Inc.
              856-499-3326
              mmchale@subaru.com


SOURCE  Subaru of America, Inc.

Heather Ward, +1-856-488-5093, hward@subaru.com, or Michael McHale,
+1-856-499-3326, mmchale@subaru.com, both of Subaru of America, Inc.
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