Americans Still Eating Out According to a New National Survey by Dairy Queen®

MINNEAPOLIS--(Business Wire)--
A recent national survey administered by Harris Interactive® on behalf of Dairy
Queen®,a Berkshire Hathaway (BRKA/BRKB) company, revealed that almost half of
U.S. adults (46%) are eating out at restaurants about the same or more as they
did one year ago.

Celebrities including the Oracle of Omaha himself, Warren Buffett, and Dallas
Mavericks owner Mark Cuban also weighed in independently of the survey, which
was commissioned to discover just how the economy has affected dining decisions.

Cuban, who several years ago took a challenge to manage a Dairy Queen for a day,
says he would most likely take advantage of a value menu when asked about
different economic incentives to eating out at a restaurant. He's not alone
according to the survey:

A majority (89%) of those that eat out in restaurants say that when dining out
they would take advantage of discounts including value meals, coupons, frequent
custom cards/membership programs, etc.

When it comes to choosing a restaurant, almost three quarters of adults (71%)
said price and menu variety were the most important factors in determining their
choice of restaurant.

"Today more than ever consumers look for value, price and menu variety which is
exactly why we introduced Sweet Deals, our new, permanent value menu," said
Michael Keller, chief brand officer for International Dairy Queen, Inc. "Sales
have been trending up since we launched Sweet Deals and this survey supports the
fact that people still like to treat themselves, but are taking the extra time
to find the best value."

Sweet Deals allows Dairy Queen customers to mix and match nine menu items,
choosing two for $3, three for $4 or four for $5. The menu combines both food
and treats and gives customers the opportunity to customize their orders, not
only in terms of what they would like to order but also how much they would like
to order, how much they would like to spend and how much they would like to
save. The menu includes a classic cheeseburger, all-beef hot dog, premium
chicken wrap, regular sized French fries and onion rings, medium soft drink,
side salad, and a small sundae or dipped cone.

What`s Buffett`s classic Sweet Deal? When visiting his favorite Dairy Queen in
Omaha, he opts for the four for $5 Sweet Deals meal, a combination of a
cheeseburger, chicken wrap, medium beverage and a sundae.

Sweet Deals will be supported by national advertising in May. For more
information, visit www.dq.com.

Harris Interactive® fielded the study on behalf of Dairy Queen from March 5 - 9,
2009 via its QuickQuerSM online omnibus service, interviewing a nationwide
sample of 2,852 U.S. adults aged 18 years and older. Data were weighted using
propensity score weighting to be representative of the total U.S. adult
population on the basis of region, age within gender, education, household
income, race/ethnicity, and propensity to be online. No estimates of theoretical
sampling error can be calculated. For complete survey results and a full
methodology statement, please contact Chris Feeley.

About IDQ:

International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn.,
develops licenses and services a system of more than 5,600 Dairy Queen® stores
in the United States, Canada and other foreign countries, offering world famous
dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire
Hathaway family, a company run by Warren Buffett, the legendary investor and CEO
of Berkshire Hathaway Inc. For more information, visit www.dq.com.

About Harris Interactive

Harris Interactive is a global leader in custom market research. With a long and
rich history in multimodal research that is powered by our science and
technology, we assist clients in achieving business results. Harris Interactive
serves clients globally through our North American, European and Asian offices
and a network of independent market research firms. For more information, please
visit www.harrisinteractive.com.

For International Dairy Queen
Chris Feeley, 954-776-1999, ext. 237
cfeeley@piersongrant.com
or
Maria Pierson, 954-776-1999, ext. 222
mpierson@piersongrant.com

Copyright Business Wire 2009