Research and Markets: Hospitality Strategic Management: Concepts and Cases, 2nd Edition

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/703514/hospitality_strate) has
announced the addition of John Wiley and Sons Ltd's new report "Hospitality
Strategic Management: Concepts and Cases, 2nd Edition" to their offering.

Updated to include the current models, theories, and hospitality practices,
Hospitality Strategic Management: Concept and Cases, Second Edition is a
comprehensive guide to strategic management in the international hospitality
industry. Author Cathy A. Enz uses the case study approach to cover current
topics such as innovation, entrepreneurship, leadership, ethics, and
franchising. Eight full case studies with exhibits and documents address the
areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and
airlines, making this book ideal for executive level training courses or
hospitality industry executives interested in developing their strategic
management skills.

Key Topics Covered:

Preface.

About The Author.

Chapter 1: Strategic Management.

Chapter 2: The Environment and External Stakeholders.

Chapter 3: Strategic Direction.

Chapter 4: Organizational Resources and Competitive Advantage.

Chapter 5: Strategy Formulation at the Business Unit Level.

Chapter 6: Corporate Level Strategy and Restructuring.

Chapter 7: Strategy Implementation Through Interorganizational Relationships and
Management of Functional Resources.

Chapter 8: Strategy Implementation Through Organizational Design and Control.

Chapter 9: Strategies for Entrepreneurship and Innovation.

Chapter 10: Global Strategic Management and the Future.

Chapter 11 Reorganization.

For more information visit
http://www.researchandmarkets.com/research/703514/hospitality_strate

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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