Chico's FAS, Inc. Names Rochelle Udell Senior Vice President, Creative Director for...

Chico's FAS, Inc. Names Rochelle Udell Senior Vice President, Creative
Director for Chico's

FORT MYERS, Fla., April 29 /PRNewswire-FirstCall/ -- Chico's FAS, Inc. (NYSE:
CHS) announced today that Rochelle Udell, an industry leader with
distinguished experience in key design, creative and marketing roles, has been
named Senior Vice President, Creative Director for the Chico's brand,
effective May 11, 2009.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080211/CHICOSLOGO)

"Rochelle Udell has time and again proved that she is one of the truly
inspired designers and brand builders working today. It's thrilling to
contemplate the excitement she will bring to the creative, marketing, and
advertising efforts at Chico's. We are delighted and proud to welcome this
extraordinary talent to the company," said Lee Eisenberg, Director of Creative
Strategy, Chico's FAS, Inc.

Ms. Udell joins Chico's from the Arnell Group, where she served as Chief
Talent Officer. Prior to Arnell, Ms. Udell was Executive Vice President, Chief
Creative Officer for Revlon, Inc. where she was responsible for the brand
image, packaging, advertising and creative direction for Revlon and Almay.
Ms. Udell has also served as President, Fairchild Internet, leading the
company's internet strategy for WWD.com. Prior to joining Fairchild, she had
an illustrious twenty year career at Conde Nast Publications, Inc., where she
served as the Art Director of Vogue, Editor-In-Chief of SELF magazine,
President of CondeNet and founder of Epicurious.com. Ms. Udell has received
numerous professional awards, including the esteemed Matrix Award and has been
inducted into the Art Director's Hall of Fame.

About Chico's, FAS Inc.:
The Company is a specialty retailer of private branded, sophisticated,
casual-to-dressy clothing, intimates, complementary accessories, and other
non-clothing gift items. The Company operates 1,069 women's specialty stores,
including stores in 48 states, the District of Columbia, the U.S. Virgin
Islands and Puerto Rico operating under the Chico's, White House | Black
Market, and Soma Intimates names. The Company has 614 Chico's front-line
stores, 41 Chico's outlet stores, 327 White House | Black Market front-line
stores, 17 White House | Black Market outlet stores, 69 Soma Intimates
front-line stores and 1 Soma Intimates outlet store. The Company also
conducts e-commerce on its brand websites, www.chicos.com,
www.whitehouseblackmarket.com and www.soma.com.

SOURCE Chico's FAS, Inc.

Jessica Wells of Chico's FAS, Inc., +1-239-274-4798, jessica.wells@chicos.com