Definition 6 Continues Growth with Four New Accounts
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ATLANTA, April 29 /PRNewswire/ -- Definition 6, the Southeast's largest
full-service interactive agency and consulting firm, recently won four new
clients. Carter's, Inc., Cox Enterprises, Safeguard Self Storage and Square 1
Art have turned to Definition 6 for its proven experience in redefining brands
through the use of online technology.
"This economy poses a critical turning point for corporations," said Michael
Kogon, founder and CEO of Definition 6. "Companies understand that by
investing in their online presence now, they position themselves for ongoing
market leadership. We are excited to work with these clients to build their
brands through e-mail marketing, website development and search engine
marketing."
Carter's is the largest branded marketer in the United States of apparel
exclusively for babies and young children. The company selected Definition 6
to execute its e-mail marketing efforts due to Definition 6's expertise and
thought leadership in e-mail best practices. The campaign was launched in
February 2009 and already has shown positive results:
-- Average weekend open rate has increased by 100 percent.
-- "Tell-a-Friend" referrals have more than doubled.
In addition, Definition 6 will continue to provide website maintenance for
Carter's.
Cox Enterprises, Inc., a leading communications, media and automotive services
company, engaged Definition 6 to design and develop an interactive map and
micro-site. The interactive map (http://locations.coxinc.com) launched in
April 2009 and provides an engaging user interface for visitors to search for
Cox locations by type of office and then drill down by region, state and city.
The micro-site, Cox Conserves Heroes (http://www.coxconservesheroes.com/), was
developed for an awards program developed by Cox Enterprises and The Trust for
Public Land to honor heroes among us who work to create, preserve, improve or
enhance the shared outdoor places in our communities.
Safeguard Self Storage has been providing storage solutions since 1989. To
drive conversions, the company tapped Definition 6 to complete interactive
marketing work, including interactive strategy consulting, website
enhancements and transitioning the existing website to a .NET with Umbraco
CMS. Definition 6 also will implement a search engine marketing (SEM)
campaign, and manage and optimize both the SEM and paid search campaign
efforts.
Square 1 Art, an art fundraiser program for schools, selected Definition 6 for
its website development efforts. Definition 6 will provide strategic
consulting while using its technical expertise and award-winning creativity to
design, produce and host the website. The site will integrate with a CRM/ERP
application to help manage customer data and order fulfillment. The project
also includes the design and execution of a website portal that will allow
school coordinators to set pricing, print order receipts, view reservation
status and communicate with Square 1 directly.
To learn more about Definition 6 and its interactive marketing services, visit
www.Definition6.com.
About Definition 6, LLC
Definition 6 is the largest independent full-service interactive marketing
agency in the Southeast. Combining innovative marketing and ebusiness
solutions, ranging from eCommerce and website design to rich media and Web 2.0
technology, with a consultative approach, Definition 6 ensures desired client
outcomes are met. With solid infrastructure and web application development
expertise, Definition 6 helps bridge the gap between marketing and IT.
Definition 6 maintains key partnerships with both Microsoft and Google, and
for more than a decade, has generated real business results for clients such
as Carter's, Gables Residential, La Quinta Inn and Suites, NIOXIN Research
Laboratories (a Procter & Gamble company) and VeriFone. For more information,
visit http://www.Definition6.com.
SOURCE Definition 6
Whitney Boudreaux, +1-404-929-0091 x206, wboudreaux@arketi.com
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