Aflac Named Most Reputable Company in Insurance Industry

Reputation Institute Honors Aflac for Second Straight Year

COLUMBUS, Ga., April 29, /PRNewswire/ -- Aflac today announced that the
company has earned Reputation Institute's Global Reputation Pulse 2009 Best
Reputation in the U.S. Insurance Industry award for the second consecutive
year. The Reputation Institute uses data obtained through its annual online
survey of the general public that measures the corporate reputation of 600 of
the world's largest companies across 32 countries.

Aflac earned a Top 50 ranking in reputation among the largest 153 companies in
the U.S. measured in the study. A Pulse score is a measure of corporate
reputation calculated by averaging perceptions of four indicators -- trust,
esteem, admiration and good feeling.

"These are challenging times and customers, shareholders and stakeholders need
to know that they can trust Aflac and our successful business model," Aflac
Chairman and CEO Dan Amos said. "Our commitment to openness and transparency
has helped define Aflac for more than 50 years, so we are proud to be the most
reputable company in the insurance industry for two consecutive years."

"A strong reputation is critical to have in both good times and in bad," said
Kasper Nielsen, managing partner, Reputation Institute. "Organizations such as
Aflac that understand the importance of creating a solid connection with key
stakeholders through a broad reputation management platform will fare well in
today's economy as well as in whatever situation the future has in store."

According to the Reputation Institute, the results provide a clear snapshot of
corporate America's reputation landscape, critical information about the
pillars that drive reputation, and uncovers a direct link between the strength
of a company's reputation and the willingness of consumers to recommend it to
others.

About Aflac
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Our insurance products provide protection to more than 40 million people
worldwide. Aflac has been recognized by Ethisphere magazine as one of the
World's Most Ethical Companies for three consecutive years and was also named
by the Reputation Institute as the Most Respected Company in the Global
Insurance Industry in 2008. In 2009, Fortune magazine recognized Aflac as one
of the 100 Best Companies to Work For in America for the 11th consecutive
year. Aflac appears on Hispanic Enterprise magazine's list of the 50 Best
Companies for Supplier Diversity and on Black Enterprise magazine's list of
the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine
as America's Best-Managed Company in the insurance category. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock Exchange
(NYSE) under the symbol AFL. To find out more about Aflac, visit
www.aflac.com.

About Reputation Institute
Reputation Institute is the world's leading reputation consulting firm. As a
pioneer in the field of brand and reputation management, Reputation Institute
helps companies unlock the power of reputation. With a presence in more than
25 countries, Reputation Institute is dedicated to advancing knowledge about
reputation and shares best practices and current research through client
engagement, memberships, seminars, conferences and publications, such as
Corporate Reputation Review. Reputation Institute's Global Reputation Pulse is
the largest study of corporate reputations in the world, identifying what
drives reputation and covering more than 1,000 companies from 28 countries
annually. Reputation Institute provides specific reputation insight from more
than 15 different stakeholder groups and 24 industries, allowing clients to
create tangible value from intangible stakeholder feelings.

Visit www.ReputationInstitute.com to learn how you can unlock the power of
your reputation.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090422/CL03654LOGO )

Media Contacts:
Laura Kane
Aflac Incorporated
706.596.3493
lkane@aflac.com

Jon A. Sullivan
Aflac Incorporated
706.763.4813
jsullivan@aflac.com

Analyst and Investment Contact:
Kenneth S. Janke Jr.
Aflac Incorporated
1.800.235.2667, Option 3; Fax: 706.324.6330
kjanke@aflac.com

SOURCE Aflac Incorporated

Media, Laura Kane, Aflac Incorporated, +1-706-596-3493, lkane@aflac.com, or
Jon A. Sullivan, Aflac Incorporated, +1-706-763-4813, jsullivan@aflac.com; or
Analyst and Investment Contact, Kenneth S. Janke Jr., Aflac Incorporated,
+1-800-235-2667, Option 3; Fax: +1-706-324-6330 , kjanke@aflac.com