Internet Broadcasting Partners With Collective Media for Ad Targeting Solutions

NEW YORK, NY, Apr 29 (MARKET WIRE) --
Internet Broadcasting -- the leading provider of local Web sites, content
and advertising revenue solutions to media companies -- announced that it
has signed an agreement with Collective Media to deliver innovative
audience targeting technology to improve efficiency, effectiveness and
campaign results for advertisers online.

Internet Broadcasting is using AMP, Collective Media's proprietary ad
network management and audience targeting platform, to improve operations
across the ibLocal network and to deliver advertiser's messages to the
most targeted audiences across more than 1,000 quality local Web sites.
The AMP platform allows Internet Broadcasting to serve ads on local Web
sites that most closely match user interests like travel, business or
shopping -- optimizing results.

Internet Broadcasting is using AMP's state-of-the-art semantic
classification engine, which draws from more than three million words and
phrases, scans Web pages, identifies page context, and appropriately
targets ads. The technology's ability to determine context allows it, for
example, to read an article about the "heat" in Miami and determine if the
story is about the basketball team or weather.

"It is all about relevance," said Frost Prioleau, general manager of
Technology Solutions for Collective Media. "Combining our cutting-edge
technology with Internet Broadcasting's ad revenue solutions and sales
representation, we are confident our partnership will help take local
media companies into the future."

Said Luke Edson, chief revenue officer of Internet Broadcasting, "Internet
Broadcasting is offering advertisers a smarter way to allocate their
resources. AMP allows our customers to target more qualified prospects in
key local markets with the right message at the right time. Early results
show strong performance and we are eager to introduce the enhanced ibLocal
Network to advertisers in the coming weeks and months."

About Internet Broadcasting

Internet Broadcasting is the leading provider of Web sites, content and
advertising revenue solutions to the world's most successful media
companies. Internet Broadcasting operates the leading U.S. local media
network on the Internet and builds products, creates content and develops
advertising programs that make it easier for publishers and advertisers to
reach engaged local audiences in relevant environments. Internet
Broadcasting's premier partnerships include CNN, Cox Television,
Hearst-Argyle Television, McGraw-Hill Broadcasting, Meredith Broadcasting,
Post-Newsweek Stations, Scripps and Telemundo among others. For more
information, visit http://www.ibsys.com. Internet Broadcasting has offices
in St. Paul, Minn., New York, Chicago and Los Angeles.

About Collective Media

Collective Media's media and technology solutions serve online publishers,
agencies and advertisers. Collective's product suite includes the
Collective Network, the largest premium display advertising network; the
Directive Network, the only transparent performance advertising network;
AMP, its proprietary ad network management platform; and Personifi, the
leading semantic content classification and audience targeting solution.
Founded in 2005, Collective Media is a member of the Network Advertising
Initiative (NAI) and is headquartered in New York City with offices in
Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. Visit
Collective Media at http://www.collective.com.

Collective Network, Directive Network, AMP and Personifi are trademarks of
Collective Media.

Media contact:
Jill Hooper
Internet Broadcasting
651-365-4103
jhooper@ibsys.com

Michelle Theilmann
Padilla Speer Beardsley
612-455-1751
mtheilmann@psbpr.com

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