Summit Hops Bring Refreshing Citrus Twist to New Pale Ale from Widmer Brothers Brewing

* Reuters is not responsible for the content in this press release.

Wed Apr 29, 2009 12:09pm EDT

PORTLAND, Ore.--(Business Wire)--
Kurt and Rob Widmer, innovators of American-style Hefeweizen, may be laid back
guys but they are serious about brewing great beer. Their latest creation,
Drifter Pale Ale,is no exception. Brewed with Summit hops, a new variety known
for its intense and abundant citrus aroma and flavors, Drifter`s taste is unique
to the category. True to the pale ale style, Drifter`s light bittering hops give
the brew a crisp, clean and refreshing finish ideal for those longing for lazy
days adrift on the lake. 

"We crafted Drifter to make waves in the category and provide beer lovers with a
new pale ale experience," said Kurt Widmer, co-founder of Widmer Brothers
Brewing. "Most pale ales are brewed with Cascade hops. Ours is truly an
original, made with Summit hops known for their delicate flavor and undertones
of tangerine, mandarin orange and grapefruit." 

Drifter is a laid back, smooth and inviting pale ale; its subtle caramel malt
sweetness balances the tangy hops and leaves drinkers feeling refreshed and
satisfied. Drifter was a Silver Medal winner in the Pale Ale category at the
2006 Great American Beer Festival (GABF); the beer sails in at an ABV of 5.7%
and 32 IBUs. 

Drifter will be available year-round on draft and in stores nationwide beginning
April 20th. A Drifter six-pack retails for approximately $8.99. 

Widmer Brothers Brewing Celebrates 25 Years

On April 2, 2009, Kurt and Rob Widmer celebrated the 25th Anniversary of their
dream - Widmer Brothers Brewing - which has become an established and revered
name in the world of craft beer. The company`s humble founders have been
instrumental in shaping the American craft brewing industry and earning Portland
the well-deserved nickname "Beervana." 

To celebrate their milestone, the Brothers will release a commemorative 25th
Anniversary limited-edition brew, a double alt dubbed 84/09. Though inspired by
the brothers` very first offering, Widmer Alt, 84/09 will provide drinkers with
a whole new beer experience at a whopping 9.8% ABV. The 25th Anniversary 22 oz
bottle will be available in select West Coast markets* in May, with an SRP of
$5.99. 

About Widmer Brothers Brewing

What started as a dream for two ordinary brothers who just loved beer has now
become a reality for two ordinary brothers who still just love beer. Kurt and
Rob Widmer helped lead the Pacific Northwest craft beer movement in 1984 when,
in their twenties, they dreamed of brewing American interpretations of authentic
European style beers. In 1986, Widmer Brothers Brewing introduced the first
American-style Hefeweizen; today, the unfiltered cloudy beer is the company`s
signature brew and one of the best selling wheat beers in the country. Based in
Portland, Ore., the brewery currently produces a variety of beers including Drop
Top Amber Ale and Broken Halo IPA. For more information about Widmer Brothers
Brewing, visit www.widmer.com. 

*Look for Widmer`s 84/09 on shelves in AK, AZ, CA, CO, HI, ID, OR, NM, NV, TX,
WA and WY. 





Maxwell PR
Sam Burton, 503-231-3086
sam@maxwellpr.com




Copyright Business Wire 2009

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.