Internet-Enabled TVs In High Demand, According to CEA Study

14.5 Million Consumers Thinking of Buying Net-Enabled TV in Next 12 Months
ARLINGTON, Va.--(Business Wire)--
Demand for Internet-enabled televisions is growing rapidly, according to a new
study by the Consumer Electronics Association (CEA). The study, Net-Enabled
Video: Early Adopters Only?, found that about half of prospective TV buyers say
they are likely to purchase an Internet-connected TV.

The study reveals numerous ways consumers would use an Internet-enabled TV.
Nearly half (48 percent) of U.S. online adults would use their web-enabled TV to
find out more information on upcoming shows and identify a song that played
during the show. Forty-four percent also would use the web to find out more
information about the actors featured on-screen. Having anytime-access to
content, and accessing the Internet and television broadcasts together were the
top benefits of an Internet-enabled TV, according to consumers.

"As we saw at the 2009 International CES, Internet-enabled devices are taking
the consumer technology experience to the next level, and nowhere is this more
pronounced than with television," said Shawn DuBravac, CEA`s economist and
director of research. "Consumers want more from their TV experience and marrying
traditional television with Internet access is providing the next frontier of
the television experience."

The study also found that most adults are already online while watching TV.
Almost a third of online adults (30 percent) say they always or usually surf the
Internet while watching television and another third (32 percent) say they
sometimes do. Consumers are increasingly willing to shift online activities to
the TV. Watching online video has the highest potential conversion rate (62
percent) followed by weather updates (59 percent) and playing online games (57
percent).

"Consumers are already using the Internet while they watch TV. The next frontier
is to create a seamless experience bringing the two together," said DuBravac.
"Consumers want a variety of content that they can access anytime. An
Internet-enabled TV is perfectly positioned to provide consumers with exactly
what they are looking for in their next television experience."

Net-Enabled Video: Early Adopters Only? (April 2009) was conducted in December
2008. It was designed and formulated by CEA Market Research, the most
comprehensive source of sales data, forecasts, consumer research and historical
trends for the consumer electronics industry. Please cite any information to the
Consumer Electronics Association (CEA). The complete study is available free to
CEA member companies. Non-members may purchase the study for $699 at
myCEA.CE.org.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association
promoting growth in the $172 billion U.S. consumer electronics industry. More
than 2,200 companies enjoy the benefits of CEA membership, including legislative
advocacy, market research, technical training and education, industry promotion
and the fostering of business and strategic relationships. CEA also sponsors and
manages the International CES - Where Entertainment, Technology and Business
Converge. All profits from CES are reinvested into CEA`s industry services. Find
CEA online at www.CE.org.

UPCOMING EVENTS

* LA Games Conference
April 28-29, 2009, Hollywood, CA

* CONNECTIONSTM: The Digital Living Conference and Showcase
June 2 - 4, 2009, Santa Clara, CA
* CEA Line Shows and Digital Downtown Conference Program
June 10-11, 2009, New York, NY

* 13th Annual CEO Summit
June 17-20, 2009, Dana Point, CA

* SINOCES 2009
July 9-12, 2009, Qingdao, China

* 2009 CEA Industry Forum
October 18-21, 2009, Phoenix, AZ

* Digital Hollywood Fall
October 19-22, 2009, Phoenix, AZ

* CES New York Press Preview featuring CES Unveiled @ NY
November 10, 2009, New York, NY

* Future of Television East
November 18-19, 2009, New York, NY

* 2010 International CES
January 7-10, 2010, Las Vegas, NV

CEA
Steve Kidera
703-907-4358
skidera@CE.org
www.CE.org
or
Meghan Henning
703-907- 7654
mhenning@CE.org

Copyright Business Wire 2009