ESI Group Announces the Arrival of Its New Logo

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Wed Apr 29, 2009 12:40pm EDT

Get it Right with ESI
PARIS--(Business Wire)--
ESI Group (ESIN FR0004110310), a pioneer and world-leading supplier of digital
simulation software for prototyping and manufacturing processes, announced today
the advent of its new logo along with a new tagline: "get it right". 

ESI has a long history of delivering simulation solutions to the industry, from
the company`s creation in France in 1973, to the development of its flagship
product PAM-CRASH in 1985, to its IPO on the Paris Nouveau Marché stock market
in 2000 allowing several acquisitions. Throughout the years, ESI was joined by
experts from around the world and employs today more than 750 high-level
specialists worldwide. It`s now the right time for ESI to refresh its image in
support of what the company is today. 

Along with a new, innovative logo, ESI has launched its new tagline, "get it
right" in alignment with its strategy to enable End-to-End Virtual Prototyping,
essentially allowing customers to shorten their development cycle and reduce
costs by using fewer physical prototypes. Designers and engineers test a
product`s manufacturing feasibility and performance on the virtual prototype
itself. Empowering customers to "build it right", "test it right", and "deliver
it right", ESI allows industry leaders to deliver the physical prototype, and
ultimately the product, right the first time. 

"I`m very pleased to announce this latest step in ESI`s history," said Alain de
Rouvray, Chairman and CEO of ESI Group. "Our new branding is an opportunity to
send a strong, positive message to the market: ESI is an innovative solution
provider, daring and groundbreaking. We help our customers "get it rightTM" by
delivering solutions encompassing software and services for the end-to-end
virtual prototype. Simulation can now start early in the design phase to
validate step by step the performance of the complete digital model well before
the first real prototype, allowing end-users and managers to make key decisions
upstream," he continued. "This provides significant gains in reliability,
productivity and innovation, to get to a real prototype right the first time.
ESI provides here to our customers a key competitive advantage." 

With this new logo design, ESI has moved towards a simple, fresh look to embody
modernity and dynamism. The color orange represents enthusiasm, creativity and
determination, which adequately reflect ESI`s spirit of innovation, quality, and
commitment to people. 

ESI`s new logo supports a vision, a strategy, and an identity that are truly
unique on the market. Get it rightTM with ESI! 

Please visit our website for a first feel of our new look: www.esi-group.com

About ESI Group

ESI is a world-leading supplier and pioneer of digital simulation software for
prototyping and manufacturing processes that take into account the physics of
materials. ESI has developed an extensive suite of coherent, industry-oriented
applications to realistically simulate a product`s behavior during testing, to
fine-tune manufacturing processes in accordance with desired product
performance, and to evaluate the environment`s impact on product performance.
ESI`s products represent a unique collaborative and open environment for
Simulation-Based Design, enabling virtual prototypes to be improved in a
continuous and collaborative manner while eliminating the need for physical
prototypes during product development. The company employs over 750 high-level
specialists worldwide covering more than 30 countries. ESI Group is listed in
compartment C of NYSE Euronext Paris. For further information, visit
www.esi-group.com.

get it right is an ESI Group trademark. 

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Press Relations
ESI Group
Elise Lavoue
elise.lavoue@esi-group.com
Tel.: +44 (0) 1865 784 833 

Copyright Business Wire 2009

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