Pinkberry Announces New Growth Capital as Well as International and National Expansion...

Pinkberry Announces New Growth Capital as Well as International and National
Expansion Agreements

Frozen yogurt leader raises over $9 million of new capital from current and
new investors; expands brand with powerful partnerships

LOS ANGELES, April 29 /PRNewswire/ -- Pinkberry announced today two
significant milestones - over $9 million of new funding from both current and
new investors as well as global and national expansion agreements. Pinkberry
has signed its first global expansion agreement with M.H. Alshaya Co., a
leading international operator to expand the brand into the Middle East. In
addition, Pinkberry is fueling its domestic expansion via a partnership with
HMSHost as well as additional expansion in Northern California.

"Raising capital and forming partnerships of this caliber in the face of a
tough economy are significant milestones," said Ron Graves, Pinkberry CEO.
"Our current as well as new investors have reiterated their confidence in
Pinkberry and provided funding that will continue to fuel our growth."

Pinkberry has partnered with the M.H. Alshaya Co. to open 35 stores in nine
countries throughout the Middle East. "Pinkberry has international consumer
appeal and strong global brand potential," explains Graves. "We are grateful
to have the Alshaya Group as a partner - they are clearly recognized as a
leader in international, multi-unit operations with a very impressive brand
portfolio." Alshaya operates leading global brands such as H&M, Starbucks,
Dean & Deluca, Top Shop, and Le Pain Quotidien among many others.

"Alshaya is proud to be Pinkberry's first partner to take the brand
internationally. We think the product, the brand and the management team are
exceptional and we're looking forward to a very successful partnership," said
Mohammed Alshaya, Executive Chairman of M.H. Alshaya Co.

Pinkberry also announced three new partnerships focused on domestic expansion,
including HMSHost, a leading retail operator of specialty travel venues
operating in more than 80 percent of U.S. airports, which will open their
first Pinkberry store at Los Angeles International Airport (LAX) in Terminal
1. In addition, Pinkberry announced they will develop a minimum of 30 stores
in the San Francisco Bay Area and Sacramento market following the successful
recent opening of its Bay Area flagship store at Santana Row in San Jose,
Calif.

About Pinkberry
Pinkberry is the most talked about, great tasting, premium frozen yogurt and
the company that reinvented the U.S. frozen yogurt category in West Hollywood,
Calif., in January 2005. Inspired by European gelato, America's ice cream
pastime, and pop culture from around the world, Pinkberry provides a social
experience that indulges the senses. Part of a healthier snacking routine,
Pinkberry's distinctive flavors are expertly crafted to complement its daily
fresh-cut fruit and premium toppings and offer an irresistibly tangy,
incomparably refreshing taste. Pinkberry is certified by the National Yogurt
Association and carries the Live & Active Cultures Seal. Get your taste of
Swirly Goodness by visiting www.pinkberry.com.

About M.H. Alshaya Co.
Go to www.alshaya.com to learn about M.H. Alshaya Co.

About HMSHost
Go to www.hmshost.com to learn about HMSHost.

SOURCE Pinkberry

Michelle Lockhart of Formula PR, +1-212-219-0321, Lockhart@formulapr.com, for
Pinkberry