Young Adults Play a Vital Role in the Digital Imaging Market

WEYMOUTH, Mass.--(Business Wire)--
Young adults between the ages of 18 and 24 present an important consumer segment
for vendors in the digital imaging space, as they are extremely active in many
areas of digital photography. While total respondents to a recent InfoTrends
survey reported capturing about 120 digital camera photos every three months,
this number rose by 50% for young adult males and 85% for young adult females.
In addition, total respondents reported having about 900 photos stored, but this
number was about 120% greater for male young adults and 60% higher for female
young adults.

This consumer segment represents opportunities for all types of vendors in the
digital imaging market. The high number of photos that this group takes makes
young adults a great target for photo sharing and printing vendors. The fact
that they store such a high number of photos points to an opportunity for
storage vendors, memory card vendors, and online services. In addition, all
young adults replace their digital cameras at a faster rate than the total
population, and males spend significantly more than the general population when
purchasing a digital camera, making this segment an important one for digital
camera vendors as well. Meanwhile, female young adults save, edit, print, share,
transfer, and organize a greater percentage of their photos. Digital imaging
software and storage vendors as well as photo printing and online service
providers should pay close attention to this consumer segment.

InfoTrends` report, Spotlight on Young Adults: Digital Still Cameras, takes a
closer look at the results from InfoTrends` 2008 U.S. Digital Still Camera
End-User Survey, focusing on young adults. It examines how this important
consumer segment interacts with digital still cameras and digital photo frames.
It also provides insight into digital photography activities such as photo
sharing, editing, printing, and storage. In some cases, young adults` behaviors
are segmented by gender and/or compared to those of the total survey population.
Future reports in the new Spotlight on Young Adults series will focus on mobile
photography, photo sharing, home photo printing, and retail photo printing.

For more information or to purchase this report visit our online store or
contact Michelle Boczanowski at 781 616 2100 ext. 109 or e-mail
michelle_boczanowski@infotrends.com.

InfoTrends
Allison Jones, 781-616-2100

Copyright Business Wire 2009