Who Will Take the Cake at Hasbro's EASY-BAKE 2009 "Baker of the Year" Contest?

Join Us as a Batch of Seven Child Bakers Compete in Final Bake-Off at WALT
DISNEY WORLD Resort
--(Business Wire)--
Hasbro, Inc. (NYSE:HAS):

WHAT: Come see what's cooking with Hasbro, Inc. and its iconic EASY-BAKE brand at the sweetest event of the season - the EASY-BAKE 2009 "Baker of the Year" Contest
finals. Join us to see how the seven adorable and talented finalists (ages 8 - 12) will measure up and find out who takes the cake to become the EASY-BAKE
"Baker of the Year!"

Representing different states across the country, the seven finalists will create their tasty treats for a panel of judges including toy, culinary, and
parenting experts at Disney's Grand Floridian Resort & Spa in WALT DISNEY WORLD Resort in Lake Buena Vista, Florida.

WHO: Seven child bakers and our prestigious panel of judges including:
-- Chris Byrne, aka The Toy Guy , Content Director, TimetoPlayMag.com
-- Joe Hardiman, President, Orlando Culinary Academy Le Cordon Bleu Program
-- Erich Herbitschek, Executive Pastry Chef, Disney's Grand Floridian Resort & Spa
-- Kim Losey, Senior Brand Manager Global Marketing and Development, Hasbro's EASY-BAKE Brand
-- Elizabeth Werner, Chief Toy Officer, iVillage.com and daughter Simone, age 7

WHEN: Thursday, May 7, 2009
9:30 AM Media Check
In (ongoing
through 12:30
PM)
10:00 AM - 12:30 PM EASY-BAKE
2009 "Baker
of the Year"
Bake-Off
12:30 PM EASY-BAKE
2009 "Baker
of the Year"
Award
Ceremony &
Media
Interviews

WHERE: Disney's Grand Floridian Resort & Spa
St. Augustine Hall D
4401 Floridian Way
Lake Buena Vista, FL 32830

**PHOTO/INTERVIEW OPPORTUNITIES**

* Interviews available with EASY-BAKE 2009 "Baker of the Year" winner,
finalists, and judges
* Culinary cuties in chef hats and aprons baking with their EASY-BAKE Ovens
* Delectable desserts created by the seven child bakers
* The 'crowning' of the EASY-BAKE 2009 "Baker of the Year"
* Chef Goofy, appearing at select times, interacting with the finalists and
their families

For more information or to RSVP, please Marni Bahniuk/Kaylie Nelson
contact:
LITZKY PUBLIC RELATIONS
(201) 222-9118
mbahniuk@litzkypr.com/knelson@litzkypr.com

For more information on WALT DISNEY WORLD Resort, news media can go to
www.wdwnews.com or call (407) 566-6397.

Litzky Public Relations
Marni Bahniuk, 201-222-9118
mbahniuk@litzkypr.com
or
Kaylie Nelson, 201-222-9118
knelson@litzkypr.com

Copyright Business Wire 2009