Jim Beam(R) Launches 'Beam Rocks' Concert Series With Galactic at Boston's Paradise...

Jim Beam(R) Launches 'Beam Rocks' Concert Series With Galactic at Boston's
Paradise Rock Club

Exclusive live concert series brings guys together to be guys and unleashes
their inner rock stars

DEERFIELD, Ill., April 29 /PRNewswire/ -- Jim Beam(R), the world's No.
1-selling Bourbon, will debut Beam Rocks, an exclusive concert series, on
Wednesday, May 6, at the Paradise Rock Club in Boston. Beam Rocks Boston will
feature Galactic, a New Orleans-based group known for their impressive
performances and contemporary blend of funk and hip-hop. Doors open at 8 p.m.

Beam Rocks Boston is the first in a series of private, VIP concerts being held
in major cities throughout the Eastern United States. Tickets for Beam Rocks
Boston are limited and are available at no charge through registration with
the Boston Phoenix and WFNX-FM 101.7. The public can get tickets by visiting
www.wfnx.com/beamrocks; participants must be at least age 21 in order to
obtain tickets and attend the concert.

"Jim Beam fans don't want to hassle with a backstage pass, but they do want
the backstage experience," said Pat Muskivitch, Vice President of Regional
Marketing, East Region, Beam Global Spirits & Wine, Inc. "The Beam Rocks
experience gives fans the best of both worlds, and it allows them to just hang
and be one of the guys."

Through the Beam Rocks Concert Series, Jim Beam brings some of the best
up-and-coming bands to an exclusive setting for the brand's biggest fans.
Other shows on the Beam Rocks tour will take place in Baltimore, Md. and
Tampa, Fla. Details on upcoming shows will be available soon on
www.jimbeam.com.

In addition to Beam Rocks Boston, Jim Beam is hosting "Jim Beam Rockstar
Nights" at local hotspots in Boston, Baltimore and Tampa. Rockstar Nights are
karaoke-style events, hosted by Jim Beam, where patrons participate in
interactive games and become the rock stars of their own live gigs. During
each Rockstar Night, participants can pick up tickets to the concerts.

Jim Beam Rockstar Nights will be taking place in the Boston area on Wednesday,
April 29, at The Whiskey; Thursday, April 30, at Jose MacIntyre's and Goodbar;
and Friday, May 1, at The Place.

Galactic - a five-man group, together for more than a decade - gained New
Orleans notoriety in its early years through impressive live performances. The
group's most recent album, From the Corner to the Block, features a modern
News Orleans sound, with horn and percussion melodies, coupled with the
hip-hop vocals of artists like platinum rapper Juvenile.

About Galactic
The New Orleans-based wizards Galactic have over a decade together under their
collective belts, and continue to carry the torch for the Crescent City's
signature funk tradition with ever-fresh innovation. Building on the success
of 2007's From the Corner to the Block, which had the group sharing tape with
a roll call of favorite hip-hop MCs, their latest recordings have them in the
studio with an all-star list of local legends - including transgendered bounce
pioneer Katey Red.

About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is
building brands people want to talk about. Consumers from all corners of the
globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila,
Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon,
Laphroaig(R) Scotch Whisky, Cruzan (R) Rum, Larios(R) Gin, Whisky DYC(R),
Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob Creek(R)
Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is part of
Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company with annual
sales exceeding $8 billion. For more information on Beam Global Spirits &
Wine, its brands, and its commitment to social responsibility, please visit
www.beamglobal.com and www.drinksmart.com.

(C) 2009 Beam Global Spirits & Wine, Inc., Deerfield, IL

SOURCE Jim Beam

Kristen Phillips of Beam Global Spirits & Wine, Inc., +1-803-665-5878,
Kristen.Phillips@Beamglobal.com; or Mick Forgey of Padilla Speer Beardsley
Inc., +1-612-455-1789, mforgey@psbpr.com, for Jim Beam