Growing Internet Marketplace Attracts Businesses -- Resources Offer Guidance

CHICAGO, IL, Apr 29 (MARKET WIRE) --
Businesses of all sizes are building long-term online marketing
strategies to gain qualified, relevant customers from the growing pool of
internet traffic. To help guide businesses toward their goal, ecommerce
marketing and internet consulting experts Windy City Strategies share
their latest resource.

"Targeting qualified, relevant customers with quantifiable results is the
goal of every business, but keeping that goal over the long-term, within
the budget of your choice, is the key, especially in our current economy,"
said internet marketing expert and Windy City Strategies President Bjorn
Torling.

According to Torling, one key to a business maintaining its success over
the long haul is establishing milestones throughout the year to benchmark
the goal against industry conditions.

"The one constant in this economy is that conditions change. During the
ebbs and flows, businesses need to assess whether their plan fits the
current circumstances," he said.

Chicago-based consulting firm Windy City Strategies recently launched a
new benchmarking resource. This new Free SEO Report will help businesses
gauge their web site positioning against internet conditions. This
resource includes data from scans of the top 30 positions in major search
engine platforms, including Google and Yahoo in a report that cites 12
industry-specific keywords, detailing how they are currently positioned
in the market. The report also shows how 4 of the company's competitors
are positioned in the market using those same 12 keywords.

This data not only helps the company assess beforehand where their current
investment is compared to their original marketing goal, but it also
becomes a working base to help the company make targeted adjustments in
order to achieve specific goals throughout the long-term marketing plan.

As reported by Nielson Online, search data results for March 2009 grew to
9.5 billion, approximately 16.7% higher from the previous year. As
expected, Google AdWords advertising had the most search queries with
64.2%. This quick consistent growth suggests that pay per click
management, search engine optimization, and website internet marketing is
here to stay.

While the growing internet marketplace shows promise, companies are still
unsure exactly how to invest their limited budgets, and they are hesitant
to risk losing even more exposure from a failed strategy.

"Internet search is a growing marketplace. Businesses need the right tools
if they want to stay ahead of the curve. In this recession, money is
tight, and that is why we are pleased to offer this Free SEO Report," said
Torling.

For more information about available benchmarking resources, visit
www.WindyCityStrategies.com.

Additional industry specific information and tips can also be found on the
company's blog:
http://www.windycitystrategies.com/internet-marketing-consulting/seo-ppc-blog.ht
l

About Windy City Strategies:

Windy City Strategies will help your business soar in the
ultra-competitive web marketplace through our proven internet marketing
campaigns. We offer a wide range of affordable pay per click management
services as well as search engine optimization, website development, and
internet marketing consulting.

Contact:
Bjorn Torling
Windy City Strategies
Email Contact
866-964-5818

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