Premiere Paella Parade! Celebrate Spain`s Foods with EL COTO DE RIOJA Wines

NEW YORK--(Business Wire)--
On Sunday, June 7, 2009 from 11am to 3pm, the first annual Paella Parade will
take place outdoors at the new South Street Seaport location of New York Water
Taxi Beach. Spanish chefs and restaurateurs from the tri-state area will unite
for this first-of-its-kind event to showcase and highlight their Paella making
skills accompanied by wines from Spain`s leader, El Coto de Rioja. Tempranillo
and Spanish food fans are expected to turn out in droves to witness Paella
making at its best! The ticket price will be $25 and available for purchase at
watertaxibeach.com will allow aficionados to taste every Paella presented as
well as a selection of Rioja wines from the Baron De Ley Group (El Coto, Baron
de Ley, Museum and Maximo wines), imported by Frederick Wildman & Sons. A
portion of the ticket proceeds will go to Action Against Hunger, a global
humanitarian organization committed to eliminating world hunger, and the Wine
Course at the Department of Hospitality Management at New York City College of
Technology.

"We are excited to be joining forces with Tri-State Spanish chefs at this
event", commented Victor Charcan, Grupo Baron de Ley`s Export Manager. "It is a
natural marriage of wine, food and comraderie, and one that the Spaniards know
how to do well!" "It is also the first time an event of this nature has ever
been organized in the states", continued Charcan "and one that El Coto de
Rioja-Spain`s premier Rioja wine-is very proud to be sponsoring."

Throughout the afternoon, gourmets and gourmands alike will witness chefs in
action and taste their culinary results. Chefs and restaurants slated to
participate include Solera, Don Pedro, 1492 Food, Mercat, Cap I Pota, Xicala
Wine & Tapas Bar, La Paella Tapas Wine Bar and Restaurant, and many more. At
2pm, a Paella Parade Panel consisting of press, celebrities, renowned chefs, and
familiar local personalities, will announce, in the spirit of friendly
competition, the winners in the following categories: Prettiest Paella
Presentation; Most Creative Paella; Best Use of Ingredients in a Paella; Best
Overall Taste; and finally, Paella Parade Pleaser will be determined by the
Public in attendance.

The Paella Parade is sponsored by Frederick Wildman and Sons, importers of El
Coto de Rioja, Baron de Ley, Museum and Maximo wines; New York Water Taxi Beach;
Paris Gourmet; PaellaPans; Miguel and Valentino; Action Against Hunger and New
York City College of Technology.

For more information on the first annual Paella Parade:
Millissime, Ltd.
Tamara Stanfill, 212-366-4864
tamara@millissime.com

Copyright Business Wire 2009