Torontonians Urged to Make Change for the Environment(TM)

TORONTO, ONTARIO, Apr 29 (MARKET WIRE) --
Attention: News editors; PSA Directors

Fear about the swine flu outbreak serves as a stark reminder about the
importance of lung health for all Canadians. This weekend - April 30 to
May 3, a new campaign called Change for the Environment(TM) is appealing
to Torontonians to dig deep and help protect everyone's lung health. By
donating the spare coins found in and around their home, Torontonians
will support clean, healthy air initiatives - an issue that affects
everyone at every age.

According to Dr. Paul Dempsey, paediatrician and co-founder of Change for
the Environment(TM), "Our air quality is getting worse not better. Lung
disease is on the rise and a recent study conducted by the Canadian
Medical Association confirms that too many Canadians are losing their
lives in the fight against smog. The time for action is now. Change for
the Environment(TM) is the way for every single person to get involved
because no donation is too small and every loonie counts."

With an estimated $470 million in coins lying around Toronto homes,
Change for the Environment(TM) is hoping everyone's small change can come
together for the big change in air quality that is urgently needed. Visit
www.changefortheenvironment.org to see the many convenient donation
locations in Toronto or to donate online.

Campaign proceeds benefit the Ontario Lung Association and Toronto and
Region Conservation.

Contacts:
Change for the Environment(TM)
Greg White
416-315-6072
www.changefortheenvironment.org

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