Fresh & Easy Family-Sized Prepared Meals Top Sales

Six larger prepared meals - serving four for just $8 - are a hit with
customers

EL SEGUNDO, Calif., April 29 /PRNewswire/ -- Fresh & Easy's 40 to 45 ounce
family-sized prepared meals, introduced last month to help customers trying to
feed their families on a budget, have proven to be a hit and are now the six
top selling lines in the range of more than 110 products produced fresh daily
in the company's Riverside, California kitchen.

Fresh & Easy's top selling kitchen product is the family-sized Chicken and
Broccoli Pasta Alfredo, with the Chicken Teriyaki with Rice and Vegetables
coming in second. The other best sellers include the larger-portioned Lasagna
with Meat Sauce, Spaghetti with Turkey Meatballs, Chicken and Bacon Macaroni
and Cheese, and Chicken Burritos with Green and Red Sauce.

"Customers told us they were looking for larger sizes to feed their families
on a budget. We introduced larger portions of our very popular kitchen meals,
so our customers can feed a family of four for only $8," said Simon Uwins,
chief marketing officer. "We are pleased customers are responding so well and
are taking advantage of being able to save money without having to compromise
on the quality of what they feed their families."

Fresh & Easy's kitchen products are developed by a team headed by Chef Mike
Ainslie and are prepared fresh daily. All Fresh & Easy branded products
contain no artificial colors or flavors, no added trans fats and only use
preservatives when absolutely necessary.

Earlier this year, following increased customer interest, Fresh & Easy added
larger packs of the most requested customer products including diapers,
laundry detergent, produce, and cereals. The company plans to introduce more
family-sized products in the future including eighteen count eggs, a
jumbo-sized fresh pizza, and larger packs of fresh fish. Fresh & Easy also
recently introduced a "Buy More and Save" promotion, helping customers save
even more by offering deep discounts when multiple items are purchased.

Pictures of Fresh & Easy's family-sized meals can be found on Flickr at
http://tinyurl.com/cqf7vw.

More information regarding Fresh & Easy can be found at www.freshandeasy.com
and to check out the company's blog or twitter account click on the newsroom
tab.

SOURCE Fresh & Easy

Brendan Wonnacott, +1-916-554-3466, cell, +1-310-384-3833, for Fresh & Easy