Pierce's Walmart Wellness Center Program Wins Event Marketer's 2009 Ex Award for...

Pierce's Walmart Wellness Center Program Wins Event Marketer's 2009 Ex Award
for Best Retailtainment Campaign

PORTLAND, Maine, April 29 /PRNewswire/ -- Pierce received top honors at Event
Marketer's 2009 Experiential Marketing Summit in the category of Best
Retailtainment Campaign for their Walmart Wellness Center Program. Launched in
2002, the Ex Awards have become the event industry's most prestigious honor,
the only global awards program dedicated entirely to live marketing and the
only marketing recognition effort in the world judged solely by brand-side
marketers. Winners across all 30 categories were named on April 27, 2009, in
Chicago at the annual Ex Awards gala.

Pierce partnered with Walmart and its suppliers to make Walmart stores a
destination for Health and Wellness. To help position Walmart as the Health
and Wellness leader, and to drive sales of sponsor product through
merchandising and demonstration, Pierce created the Walmart Wellness Center.
This comprehensive, interactive program delivered health and wellness
information to consumers live in-store and online.

For six consecutive weeks starting in October 2008, in-store events took place
in 1,000 Walmart Supercenters each Friday, Saturday and Sunday. Each week the
events delivered health information focused around one of Walmart's seven
priority conditions: Diabetes, Heart Health, Healthy Breathing, Pain and
Mobility, Women's Health, Cold and Flu, and Gastrointestinal Conditions. Each
event was sponsored by one pharmaceutical (RX) drug brand and two
Over-the-Counter (OTC) products. Wellness Ambassadors executed the event with
a bold Wellness Center kiosk branded with sponsor logos. A Wellness Flyer
provided information on that week's condition, with brand sponsor logos
included. A dedicated 4-way display merchandised the sponsors' products for 30
days as well as RX literature and Wellness Flyers. Lastly, the entire program
was also featured on Walmart.com, where each week consumers could learn about
various conditions.

The 2008 program featured eleven sponsors that executed over 12,000 events in
Walmart stores. The program had successful results with over 900,000 personal
interactions with consumers at the Wellness Center, and over 20,000,000
impressions. Multiple Wellness Center participants not only revealed
incremental sales occurred during the events, but also well beyond the
Wellness promotional period -- in some cases netting lifts over 440% the
pre-program baseline.

The Walmart Wellness Center is currently in its second phase of execution in
Walmart stores now, with a third phase launching later this spring.

"We are extremely proud to be recognized for the Wellness Center and thankful
to our partnership with Walmart and its suppliers. We hope to continue this
partnership through successful Wellness Center programs for years to come,"
said Bob Martin, President of Pierce.

Ranked among PROMO's top 100 marketing agencies, Pierce has been recognized
with numerous industry awards including several Event Design Awards, and 14 EX
Awards since 2003, including the Grand Ex in 2006.

About Pierce: Pierce is a top-ranked, full-service marketing agency
specializing in experiential, retail and promotional solutions. Pierce brings
stunning reality to experience unlimited(R) -- the philosophy that every brand
has an experience within it and every consumer has an experience to share.
Founded and headquartered in Portland, Maine, Pierce has grown its client
roster to include leading corporations such as Kraft Foods, Verizon
Communications, Procter & Gamble, Discovery Communications, TD Banknorth,
Diageo, Scotts, SAM'S CLUB and Del Monte. Pierce is fully-owned by Omnicom
Group, Inc., and part of the Radiate Group of agencies, 25 best-in-class
marketing services agencies. It has regional offices in New York, Washington
DC, Chicago, and Bentonville. Creators of strategic brand experiences since
1990. For more information, visit www.piercepromotions.com.

SOURCE Pierce

Caitlin Van Til, of Pierce, +1-207-523-1387,
Caitlin.Vantil@piercepromotions.com