Fox Sports en Español Maximizes Advertiser Experience at 2009 Upfront

* Reuters is not responsible for the content in this press release.

Wed Apr 29, 2009 6:28pm EDT

Network to Unveil New Platforms, Announce Original Programming, Launch Exciting
Scavenger Hunt and Stream Event Live Online


NEW YORK--(Business Wire)--
Fox Sports en Español, the country`s top Spanish-language sports brand,
announced today that it will host its annual Upfront event in New York City on
May 19th, from 12:00 - 2:00 pm. Twelve years after launching as the first
Spanish-language sports network in the U.S., Fox Sports en Español will unveil
an array of exciting developments, including new original programming, rights to
prestigious sporting event properties, and its first foray into online gaming, a
booming sector of the global sports market. The event will also serve as a
launch pad for its annual scavenger hunt, an interactive promotion which pits
the country`s top advertising professionals against each other in a fun
experiential contest to receive a variety of prizes. For the first year in its
history, the network will also stream these activities live online, for those
unable to physically attend the event at Manhattan`s famed Cipriani`s. 

"We relish the opportunity to update our advertising partners on exciting
developments for the year ahead, both in person as well as online through live
streaming video of the event," said Tom Maney, Senior Vice President of
Advertising Sales for Fox Sports en Español. "The Upfront event and webcast
occur during a difficult economic period, when most other networks have forgone
the Upfront season. In contrast, we are thrilled to be doing well and investing
in this important interactive process." 

In order to accommodate those who will not be able to attend, Fox Sports en
Español encourages participants to feel the passion online, through its live
streaming video of the entire Upfront event at
http://www.fseadsales.com/webcast. 

Although many new announcements will be made in 2009, the network is also proud
to bring back one aspect that has been part of the event for 5 years. The Fox
Sports en Español Scavenger Hunt will feature many new elements this year,
including social networking, competitive team play, and a combination of
real-life and online action. The game will be housed at
www.ChatterballRun2009.com, asking participant teams to solve multi-layered
clues across the web universe, interact with aspects of the network`s virtual
world, and develop a team page as part of the competitive game. The grand prize
winner of this year`s scavenger hunt will receive a nighttime helicopter ride
over Manhattan, among other exciting prizes yet to be announced. 

With the 2010 World Cup around the corner, Fox Sports en Español is excited to
serve as the home for some of the world`s best-known soccer tournaments,
including its recent acquisition of the U.S. Spanish-language rights to the UEFA
Champions League. The network will televise 94 live and premiere UEFA Champions
League and SuperCup matches each season, and will also have the rights to
broadcast ancillary UEFA Champions League programming. 

"We are thrilled to bring the UEFA Champions League to the first and biggest
Spanish-language sports network in the United States," said David Sternberg,
Executive Vice President and General Manager of Fox Sports en Español. "This
prestigious tournament will strengthen our programming lineup immeasurably and
deliver outstanding year-round action on multiple platforms to Latino soccer
fans around the country." 

This recent acquisition bolsters the network`s reputation of having the most
relevant and exciting soccer content available in the country, including new
tournament properties and original programming options timed perfectly for the
2010 World Cup. Capitalizing on the exponential growth of on-line gaming and its
appeal to sports fans across the country, the network will also be introducing
an exciting new interactive property for consumers and advertisers nationwide. 

At the Upfront, Fox Sports en Español will also highlight the return of its
national promotion El Sueño de Tu Vida, the only national tour that enables
Mexican League and MLS teams to scout Hispanic soccer talent. This annual tour
creates national media attention for sponsors at a local level. 

"We are in the unique and enviable position of being inundated with exciting new
announcements and growth plans for the year ahead," added Maney. "We look
forward to enhancing our long-standing partnerships with key advertisers, and
taking them along for this exciting ride." 

About Fox Sports en Español

Reaching more than 14 million cable and satellite households in the country, of
which over 5 million are U.S. Hispanic Households, Fox Sports en Español is the
leader in Spanish-language sports media. We feature premier soccer programming
with exclusive coverage of the top leagues and tournaments in Latin America and
Europe; coverage of the Major League Baseball regular season, All-Star Game,
American League Championship Series and World Series; championship boxing and
UFC and mixed-martial arts across four compelling media platforms. With more
than 1,600 hours of live and exclusive programming, a robust web site brimming
with streaming video, portable content from FSE Móvil and the Fox Sports en
Español Magazine, we are and will continue to be the first name in the U.S.
Hispanic sports space. 

Fox Sports en Español is distributed by Fox Cable Networks Group and operated by
Fox Pan American Sports LLC, an international sports programming and production
entity jointly owned by HM Capital Partners, LLC and News Corporation`s (NYSE:
NWS) Fox Sports International. For more information, visit Fox Sports en Español
online at foxsportsla.msn.com. 





Fox Sports en Español
Jennifer Serna, 310-444-8736
jennifer.serna@fox.com
or
The Jeffrey Group
Jeffrey Berger, 212-620-4100 ext. 111
jberger@jeffreygroup.com


Copyright Business Wire 2009

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