The Levi's(R) Brand and Goodwill Ask Consumers to "Give Jeans"

ROCKVILLE, MD, Apr 29 (MARKET WIRE) --
When shoppers "give jeans" of any brand at select Levi's(R) stores
nationwide between May 1 and May 10, they will receive a 25 percent
discount off a new pair of Levi's(R) jeans. The denim collected during
Levi's(R) "Give Jeans" campaign will be donated to Goodwill Industries(R)
to be sold in local Goodwill(R) stores. Jeans are the top-selling apparel
product in Goodwill stores, and revenues from the sales will help fund
Goodwill job training programs that benefit hundreds of thousands of
people each year. The "Give Jeans" program is part of Levi Strauss & Co.'s
long-standing commitment to community involvement and is intended to
encourage customer participation in Levi's(R) annual "501(R) Day."

"Supporting local community organizations and helping people in need are
important parts of Levi Strauss & Co.'s corporate citizenship agenda and
date all the way back to our founder, Levi Strauss, who was both a smart
businessman and major contributor to local organizations that served
people in need," says Joelle Maher, Senior Vice President, Levi's(R)
Retail Operations. "Partnering with Goodwill Industries is exciting
because it gives consumers the opportunity to join in this tradition by
donating their gently used jeans to support Goodwill's job training and
career advancement programs."

"When you donate your jeans to Levi's(R), you are ensuring that job
seekers in your local community are finding a job that meets their
interests and abilities," says Jim Gibbons, President and CEO of Goodwill
Industries International. "The partnership with Levi's(R) generates
revenues to provide job training while allowing consumers to benefit from
great savings on new Levi's(R) jeans at the same time."

For the second year in a row, the Levi(R) Brand's partnership with
Goodwill Industries is part of Levi's(R) annual "501(R) Day" activities,
encouraging employees and consumers across the country to do what they
can to support people and community organizations in need.

Held each year on May 1 (5/01), the name "501(R) Day" is adopted from the
classic 501(R) jean, which was invented by Levi Strauss & Co. in 1873. On
May 1, hundreds of employees from Levi Strauss & Co. headquarters and
offices around the world will volunteer with nonprofit organizations in
their local communities. Cash grants donated on 501(R) Day (aka
"Community Day") since its inception nine years ago now total more than
$1.64 million.

At the Levi's(R) flagship store on Union Square in San Francisco,
Goodwill assistant store managers will "shadow" Levi's(R) retail
employees to learn about everything from store operations and greeting
customers to stocking the displays. The Goodwill managers, who also train
program participants for jobs in the retail industry, will apply their
lessons learned in job training programs.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world's largest branded apparel companies
and the global leader in jeanswear, marketing its products in more than
110 countries worldwide. The company designs and markets jeans, casual
wear and related accessories for men, women and children under the
Levi's(R), Dockers(R) San Francisco and Signature by Levi Strauss &
Co.(TM) brands. For more information, go to http://levistrauss.com.

Community Involvement at Levi Strauss & Co.

Employee community involvement is an important part of Levi Strauss &
Co.'s culture and history. Levi Strauss was a businessman and
philanthropist who was deeply involved in his community. His work and
commitment have been carried forward by Levi Strauss & Co. and the Levi
Strauss Foundation for more than 156 years. Through matching-gift
programs, company-supported group and individual volunteering programs,
paid time off to volunteer and other initiatives, the company and the
Levi Strauss foundation offer employees and retirees a variety of ways to
make a difference in their local communities. Employees in 43 countries
will take a day away from work in the month of May to assist local
community organizations and the company's foundation will recognize the
efforts with cash grants. In 2008 LS&CO. employees around the world
volunteered on 167 projects and the foundation made nearly $300,000 in
grants to recognize employee' donations of time and talent.

About Goodwill Industries

Goodwill Industries International is a network of 184 community-based,
independent member organizations in the United States, Canada, and 14
other countries. Each organization serves people with disabilities,
people who lack education or job experience, low-wage workers and other
job seekers by providing education and career services, as well as job
placement opportunities and post-employment support. To pay for its
programs, Goodwill sells donated clothes and other household items in
more than 2,200 retail stores, and online at www.shopgoodwill.com, the
first Internet nonprofit auction site. Through its services, the network
helps people who are having a hard time finding employment become
independent, tax-paying members of their communities. Goodwill Industries
International channels 84 percent of its revenues directly into its
programs and services. For more information about Goodwill Industries
visit www.goodwill.org. To find your local Goodwill, use the online
locator or call (800) 664-6577

Levi's stores participating in "Give Jeans" program:

Chicago area:
600 North Michigan Avenue, Chicago, (312) 642-9613
808 Church Street, Evanston, (847) 733-2914
1552 North Milwaukee Ave, Bucktown, (773) 486-3900
5 Woodfield Shopping Center, Schaumberg, (847) 619-0655

Los Angeles area:
1409 3rd Street Promenade, Santa Monica, (310) 393-4899 Westfield Topanga
Mall, Canoga Park, (818) 274-.0283
186 W. Hillcrest Dr., Thousand Oaks, (805) 373-3800

New York City:
750 Lexington Avenue, (212) 826-5957
536 Broadway, SOHO, (646) 613-1847
25 W. 14th Street, (212) 242-2128
1501 Broadway, Times Square, (212) 944-8555

San Francisco:
Union Square Flagship Store, (415) 501-0100
525 Castro Street, (415) 255-6726

CONTACT:

E.J Bernacki
Levi Strauss & Co.
(415) 501-6262
ebernacki@levi.com

Lauren Lawson
Goodwill Industries International
(240) 333-5266
lauren.lawson@goodwill.org

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