-Outstanding Quality of Banco Azteca Mexico's Loan Portfolio, Delinquency Rate Decreases...

-Outstanding Quality of Banco Azteca Mexico's Loan Portfolio, Delinquency Rate
Decreases Three Percentage Points To 8.4%-

-Consolidated Gross Credit Portfolio Grows 4% to Ps.26,820 Million and
Deposits Increase 6% to Ps.47,629 Million-

-Consolidated 1Q Revenue of Grupo Elektra of Ps.10,700 Million, and EBITDA of
Ps.1,405 Million-

MEXICO CITY, April 29 /PRNewswire-FirstCall/ -- Grupo Elektra, S.A. de C.V.
(BMV: ELEKTRA*; Latibex: XEKT), Latin America's leading financial services
company and specialty retailer, reported today its financial results for the
first quarter of 2009.

"Once again we achieved a positive consolidated quarterly revenue performance
thanks to the continued dynamism of our financial business. Deposits and
loans continued with a firm growth in Mexico, Central and South America; a
reflection of the trust of millions of customers in our solid deposit
products, and their preference on credit options, which effectively enhance
purchasing power," said Carlos Septien, Chief Executive Officer of Grupo
Elektra and Banco Azteca.

"The growth was in line with the outstanding strength of our assets, as the
delinquency rate of Banco Azteca Mexico decreased three percentage points
compared with the prior year, despite the adverse economic situation, due to
solid risk management and thorough knowledge of our market," added Mr.
Septien.

Consolidated First Quarter Results

Consolidated revenue was Ps.10,700 million, 5% more than the Ps.10,185 million
of the prior year. Costs and operating expenses were Ps.9,294 million, from
Ps.8,528 million in the same quarter of the prior year.

Grupo Elektra reported EBITDA of Ps.1,405 million, compared to Ps.1,656
million for 1Q08. The EBITDA margin was 13% this period. The company
registered a net loss of Ps.2,899 million, compared to net income of Ps.111
million a year ago.

Consolidated Revenue
The 5% increase in consolidated revenue resulted from a 13% rise in financial
revenue and a 3% decrease in commercial revenue.

Costs and Expenses
Consolidated costs were Ps.5,740 million, compared to Ps.5,079 million
reported in the same period a year ago.

The main items within the financial cost are the creation of loan loss
reserves and the interest paid to depositors on savings. The commercial cost
mainly includes the cost of goods sold.

Consolidated operating expenses were Ps.3,554 million, compared to Ps.3,449
million in the same period a year ago. The increase mainly resulted from
higher operating expenses related to the expansion of Grupo Elektra and Banco
Azteca in Latin America, and the selling of FAW automobiles in Mexico.

The expansion has related costs and expenses; however the outlook into future
yields is very positive in the regions where we operate.

During the quarter, the company continued important steps to continue
enhancing operating efficiency in response to difficult economic conditions.

EBITDA and Net Result
Consolidated EBITDA was Ps.1,405 million, compared to Ps.1,656 million
reported a year ago; the EBITDA margin for the quarter was 13%.

In relation to the fourth quarter 2008, EBITDA increased 75%.

Grupo Elektra registered a net loss of Ps.2,899 million, compared with net
income of Ps.111 million for the prior year, mainly due to an increase of
Ps.3,810 million in other financial expenses in this quarter. This resulted
from a 19% decrease in the market value of underlying assets in financial
instruments that the company held in the period, and did not imply cash flow.

The decrease in this quarter follows an appreciation of 52% in the market
price of the underlying assets in the fourth quarter 2008, as was previously
detailed.

Cash and Cash Equivalents
As of March 31, 2009, total cash and cash equivalents were Ps.50,176 million,
22% higher than the Ps.41,230 million of the prior year, mainly due to a
higher investment levels of the commercial business. At the end of the
quarter, the cash and investments balance of the financial business was
Ps.29,170 million, and the commercial business was Ps.21,006 million.

Consolidated Gross Loan Portfolio
As of March 31, 2009, the total consolidated gross loan portfolio for Banco
Azteca Mexico, and Banco Azteca and Elektrafin Latin America grew 4% to
Ps.26,820 million, compared to Ps.25,747 million a year prior.

Financial Business

Banco Azteca Mexico
During the first quarter, revenue from Banco Azteca Mexico was Ps.5,008
million, 12% higher than the Ps.4,457 million reported a year ago, as a result
of a rise in the main credit lines of the bank. The financial cost for the
bank during the quarter was Ps.1,670 million, compared with Ps.1,317 million
reported the previous year.

As of March 31, 2009, the preliminary capitalization index of Banco Azteca was
12.7%. The company considers the index to be at a level that optimizes its
equity's profitability.

The gross credit portfolio was Ps.22,790 million, compared to Ps.22,635
million reported on March 31, 2008.

At the end of the quarter, the bank had a total of 8.3 million active
accounts, from 8.1 million at the end of the same period a year ago. The
average term of the credit portfolio in the principal credit lines --
consumer, personal loans and Tarjeta Azteca -- was 61 weeks at the end of
1Q09, unchanged from the prior year.

The company has a thorough knowledge of its customers' payment capacity and
has been proactive with measures to control credit risks to positively
influence asset quality. At the end of the quarter, Banco Azteca Mexico's
delinquency rate was 8.4%, compared to 11.2% a year ago. Allowance for loan
losses to past-due loan ratio is 1.1 times.

Deposits of Banco Azteca Mexico were Ps.46,781 million at the end of 1Q09, 6%
more than the Ps.43,968 million of the previous year. At the end of the
quarter, Banco Azteca had a total of 7.2 million active savings and deposit
accounts, a 14% increase from 6.3 million accounts at the end of the same
period a year ago.

Seguros Azteca
In the quarter, Seguros Azteca revenue was Ps.244 million, total assets were
Ps.1,367 million and stockholders' equity was Ps.679 million, 4% higher than
the Ps.650 million reported a year ago.

Afore Azteca
As of March 31, 2009, Siefore Azteca's assets under management were Ps.10,185
million. Total assets were Ps.234 million and stockholders' equity was Ps.204
million.

Commercial Business

Revenue from the commercial business in the quarter was Ps.4,756 million,
compared to Ps.4,903 million reported a year ago.

As of March 31, 2009, the total debt with cost of the commercial business was
Ps.7,079 million, compared to Ps.5,764 million reported a year ago. Net debt
of the commercial business had a negative balance of Ps.13,927 million,
compared to a negative balance of Ps.7,707 million as of March 31, 2008.

Compared to the fourth quarter 2008, net debt of the commercial business
decreased 10%.

Out of the total debt of the commercial business, 91% is denominated in pesos,
in line with the majority earnings of the company, with a weighted average
interest rate of 10.1%. The remaining 9% of the debt denominated in foreign
currency is covered with operations on the asset side in the same currency.

Expansion

In line with the company's expansion strategy -- which provides a superior
market position in Mexico and in Latin America -- Grupo Elektra grew 6%, to
2,009 points of sale as of March 31, 2009. The strongest growth came from
Central and South America, where points of sale increased 11%, to 440 points
of sale; while the number of units in Mexico grew 5%, to 1,569.

Company Profile:

Grupo Elektra (www.grupoelektra.com.mx) is Latin America's leading financial
services company focused on the mass market. The Group operates more than
2,000 points of sale in Mexico, Brazil, Guatemala, Honduras, Peru, Panama, El
Salvador and Argentina. Grupo Elektra also sells and markets its consumer
finance, banking and financial products and services through Banco Azteca
branches located in Mexico, Brazil, Panama, Guatemala, Honduras and Peru.

Grupo Elektra is a Grupo Salinas company (www.gruposalinas.com), a group of
dynamic, fast-growing, and technologically advanced companies focused on
creating shareholder value, contributing to build the middle class of the
countries in which they operate and improving society through excellence.
Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com),
Grupo Salinas operates as a management development and decision forum for the
top leaders of member companies. The companies include TV Azteca
(www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra
(www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca
(www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx) and Grupo
Iusacell (www.iusacell.com.mx). Each of the Grupo Salinas companies operates
independently, with its own management, board of directors and shareholders.
Grupo Salinas has no equity holdings. However, 6 member companies share a
common vision, values and strategies for achieving rapid growth, superior
results and world-class performance.

Except for historical information, the matters discussed in this press release
are forward-looking statements and are subject to certain risks and
uncertainties that could cause actual results to differ materially from those
projected. Other risks that may affect Grupo Elektra and its subsidiaries are
identified in documents sent to securities authorities.

Investor Relations

Dinorah Macias Bruno Rangel
Grupo Elektra S.A. de C.V. Grupo Salinas
Tel. +52 (55) 1720-1339 Tel. +52 (55) 1720 9167
dmacias@elektra.com.mx jrangelk@gruposalinas.com.mx

Press Relations

Tristan Canales Daniel Mc.Cosh
Grupo Salinas Grupo Salinas
Tel. +52 (55) 1720-1441 Tel. +52 (55) 1720-0059
tcanales@gruposalinas.com.mx dmccosh@gruposalinas.com.mx

SOURCE Grupo Elektra, S.A. de C.V.

Investors, Dinorah Macias, Grupo Elektra S.A. de C.V., +52 (55) 1720-1339,
dmacias@elektra.com.mx; or Bruno Rangel, Grupo Salinas, +52 (55) 1720 9167,
jrangelk@gruposalinas.com.mx, or Press Relations, Tristan Canales, Grupo
Salinas, +52 (55) 1720-1441, tcanales@gruposalinas.com.mx, or Daniel Mc.Cosh,
Grupo Salinas, +52 (55) 1720-0059, dmccosh@gruposalinas.com.mx