ASI Launches Innovative Trade Show Program

SAN FRANCISCO, CA, Apr 29 (MARKET WIRE) --
ON24, Inc. (http://www.on24.com), the global leader in webcasting and
virtual event solutions, announced today that the company has
collaborated with leading IT products distributor ASI Corporation to
develop an innovative complement to its traditional multi-city customer
"road show," leveraging the 3-D and interactive capabilities of ON24
Virtual Show to extend reach and add value.

ASI's traditional road show effort consists of day-long regional trade
shows held throughout the year in the cities in which ASI branch offices
are located, with the shows being conducted in each city every other year.
It became apparent, however, that vendors and customers needed to
communicate more frequently. In addition, travel to physical shows can be
challenging for some customers.

The ASI solution, the new ASI Trade Show package, includes the physical
events and a live virtual alternative, with content available on demand.
The first virtual show will be held May 14. All shows will feature vendor
exhibits in which new products are showcased. In addition, six seminars,
with a focus on market trends, will be available to all attendees.

"The ASI Tech Show package is a year-long communication tool for ASI
vendors. Our goal with our 'hybrid' approach is to differentiate ourselves
by adding value and extending reach in an innovative way. Supplementing
our traditional road show effort with a virtual show is a concept that our
vendors find extremely appealing; they say it is a cost-effective use of
their marketing dollars, maximizing ROI," explained ASI Vice President of
Marketing Kent Tibbils. "With ASI conducting both activities, we feel we
have positioned ourselves to leverage the benefits of both a virtual event
and live trade show to, ultimately, bring greater value to our customers,
our vendors and to ASI."

"The ASI approach is a creative use of ON24 Virtual Show because the
company is not replacing traditional trade shows with a virtual event;
instead, the ASI Virtual Tech Expo complements a series of in-person
events. Sponsors pay a fee for the package, which includes a virtual
component. The value proposition for sponsors is that they get more
high-quality leads and can reach out to a wider range of customers with
ON24 Virtual Show," said ON24 CMO Denise Persson.

The ASI Virtual Tech Expo will feature the latest technologies from more
than 25 ASI vendors, including Microsoft, Intel, NETGEAR, Hitachi,
Crucial, ASUS, NVIDIA and Linksys. Register for the May 14 event here:
https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.j
p&eventid=137813&sessionid=1&key=C57DC758A274155C3BC1
EE0DCBFBB334&sourcepage=register

About ASI

ASI has been a leader in the distribution of IT products for over 20
years. Founded in 1987, the company has rapidly grown to become the
partner of choice for over 20,000 VARs throughout North America. ASI
offers an extensive line of products, components and services, and also
provides ISO-9001 compliant system integration and value-add contract
assembly. Experienced technical support team, knowledgeable sales,
dynamic marketing, and innovative management have helped the company
achieve an impressive $1.5 billion in sales revenue.

About ON24 Virtual Show

ON24 Virtual Show is a flexible communications and demand generation
solution that provides a virtual venue for events such as trade shows,
partner pavilions, conferences and training summits. With its
professional networking capabilities, ON24 Virtual Show makes virtual
events more engaging and interactive. Without ever leaving their desks,
participants can learn from video presentations, interact with exhibitors
and communicate with peers using professional networking tools. In
addition, with its complete registration system and ability to track
attendee activity, ON24 Virtual Show delivers robust reporting analytics.

About ON24, Inc.

ON24, Inc. (http://www.ON24.com) is the global leader in webcasting and
virtual events. ON24 provides a full range of innovative solutions for
applications such as demand generation, corporate communications and
training and continuing education. More than 700 organizations in
publishing, technology, life sciences, government and financial services
rely on ON24, including IBM, Cisco, United Business Media, Credit Suisse,
GE Healthcare, Hewlett-Packard, Motorola and the National Science
Foundation. ON24 is headquartered in San Francisco, with offices in New
York, London and Singapore.

MEDIA CONTACTS:
Denise Persson
ON24, Inc.
Phone: 415-369-8320
Email Contact

Curtis Sparrer
Connecting Point Communications
Phone: 415-442-4034
Email Contact

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