MultiVu Video Feed: The Latest Rumor: LG & Heidi Klum Partner to Promote Personal...

* Reuters is not responsible for the content in this press release.

Wed Apr 29, 2009 1:00am EDT 

MultiVu Video Feed: The Latest Rumor: LG & Heidi Klum Partner to Promote
Personal Style and New Mobile Device

    Fashion icon Heidi Klum, will host stylists, fashionistas and celebrities
for an exclusive party on the evening of Tuesday, April 28th. The
star-studded event at the Andaz Hotel in Los Angeles will celebrate Heidi's
new designs for back plates and skins of the LG Rumor (2)
    Celebrities who will be in attendance: Anna Faris, Christina Aguilera,
David Spade, Hilary Duff, Jennifer Love Hewitt, Jamie Kennedy and Rosario
Dawson, and more.
    The five new designs demonstrate how consumers can express their personal
style with their mobile phones. The new designs will be unveiled alongside
separate exhibits at the event which portray the essence of the designs.
    In conjunction with this campaign, Heidi will also host eight webisodes,
featuring aspiring fashionistas vying for the chance to win a seat at Heidi's
Style Council. They will be judged on their creativity and design execution.
The winner will have his or her design featured in the exclusive collection,
alongside Heidi's creations. The webisodes will go live on www.lgrumor2.com.
    The LG Rumor (2) is an updated version of the LG Rumor, one of Sprint's
most popular messaging devices.
    SATELLITE FEEDS:
    Wednesday, April 29th, 2009        Wednesday, April 29th, 2009
    3:00 AM - 3:30 AM ET               1:00 PM - 1:15 PM ET
    AMC 3                              AMC 3
    C-Band                             C-Band
    Transponder 3                      Transponder 3
    Downlink Freq. 3760 Horizontal     Downlink Freq. 3760 Horizontal

    NEWS: Heidi Klum Hosts Star-Studded Party at the Andaz Hotel in Los
Angeles
    FORMAT: B-roll and Soundbites
    ADDITIONAL RESOURCES: Video, contact information and more available at:
http://www.prnewswire.com/broadcast/37789/press.html

    SOUNDBITES:
    * Heidi Klum, LG's Ambassador of Style
    * Tim O'Brien, Sr. Director of Marketing, LG Mobile Phones

    B-ROLL INCLUDES:
    * Heidi Klum Hosting
    * Other Style Celebrities at Event
    * New Designs for Backplates and Skins
    * Design-Inspired Exhibits

    VIDEO PROVIDED BY: LG Mobile Phones
   Contact:  FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3
SOURCE  LG Mobile Phones

FOR TECHNICAL INFORMATION OR HARD COPY, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3
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