One-Third of American Women Choose Youth Over Savings

Thu Apr 30, 2009 10:00am EDT

* Reuters is not responsible for the content in this press release.

In the midst of the worst economic downturn since the Great Depression, a
recent study reveals women are willing to give up 10% of their savings to look
10 years younger

NEW YORK, April 30 /PRNewswire/ -- No woman wants her skin to reveal, or
worse, belie her age -- and now a new study finds that many women are willing
to pay a significant price to prevent this from ever happening.  The study,
conducted by Sustainable Youth(R) in conjunction with Kelton Research, finds
that, despite the economic downturn, a full one-third (33%) of American women
say they are willing to give up 10 percent of their savings in order to look a
decade younger for the rest of their lives, and this sentiment rises among
younger ladies.  

Facing the Facts

An Admirable Asset. Forget 401(K)'s and savings accounts -- many women know
the dividends are better when they invest in their looks. One in three (33%)
admit they'd give up 10 percent of their savings to look 10 years younger than
they are for the rest of their life.

Fighting Father Time. Almost one in two (44%) women ages 25-44 would give up
one tenth of their savings to look a decade younger forever, compared to 26
percent of those 45 and older.

Disposable Dollars. Over two in five (41%) women with a household income of
$40,000 or more would give up 10 percent of their savings if it meant they'd
look 10 years younger, compared to less than three in ten (26%) who earn less.

The Parenting Effect. More mothers than women without children would give up
10 percent of their savings in order to eternally look a decade younger.

Women have traditionally spent a great deal of money on products to reverse
the hands of time -- now more than ever, they are looking for a skincare
regimen that will help them reach their goals without breaking the bank. 
Fortunately, recent scientific breakthroughs offer a whole host of affordable
options that can systemically prevent premature signs of aging.  Even better,
"sustainable" companies are introducing evidence-based anti-aging skincare
products that are good for the consumer and good for the environment.  

Sustainable Youth(R) Technologies is one such company.  "We are pleased to be
able to help men and women reverse the signs of aging with clinically-proven
products that are value priced," according to Denise DeBaun, the company's
president.  "Sustainable Youth(R) is helping consumers achieve 'Beauty from
the Inside Out' with its Immune Performance(TM) line of anti-aging products
that are natural, organic and green."  

The line consists of an oral supplement, elasticity cream and revitalizing
serum featuring Alasta(TM), the patent-pending organic active clinically
proven to help improve the skin's elasticity and firmness by boosting the
body's overall immune system. The science: A stronger immune system is better
able to resist inflammation and combat free radical damage, collagen fiber
degradation, and elastin cross-linking -- all major contributors to skin
aging.

SOURCE  Sustainable Youth Technologies

Andrea Leonarz of BOLD PR, +1-646-214-5727, Ext. 101,
andrea@boldpublicrelations.com
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