Generational Equity Announces Sale of Pittman & Davis to Southern Fulfillment Services

DALLAS, TX, Apr 30 (MARKET WIRE) --
Generational Equity, an advisor to privately held and family-owned
businesses for mergers, acquisitions, and strategic growth initiatives,
today announced the sale of its client Pittman & Davis, a catalog gift
food company headquartered in Harlingen, Texas, to Southern Fulfillment
Services LLC, a Vero Beach, Fla.-based holding company. The value of the
transaction was not disclosed.

Family-owned and operated since 1926, Pittman & Davis has specialized in
providing tree-ripened fruit, specialty food items, and other catalog
gifts for more than 82 years. With this acquisition, Southern Fulfillment
Services adds a complementary catalog brand to its Hale Groves catalog.
The combined operations will have more than 50 full-time professionals
and up to 1,000 seasonal employees.

"This strategic acquisition is a testament to our company and the people
who have helped develop it," said Frank Davis, president of Pittman &
Davis. "We are proud to be aligning with this fine group of people."

"The union of our firms enables Southern Fulfillment Services to expand
geographically into Texas, diversify our operations, and take advantage of
cross-marketing opportunities," said Don Wright, president of Southern
Fulfillment Services. "Pittman & Davis is a well-run organization and we
are happy to welcome their employee and management team to our group."

Generational Equity was engaged by Pittman & Davis to identify the best
potential buyers and negotiate the deal, allowing its owners to pursue
retirement, and to align the business with another firm.

"There were many suitors for Pittman & Davis, but this buyer was
exceptional in terms of the quality of their people, their financial and
operational qualifications, and their vision for the future," said Brenen
Hofstadter, Generational Equity managing director on the deal.

About Southern Fulfillment Services

Southern Fulfillment Services LLC is a holding company based in Vero
Beach, Fla. It owns and operates Hale Groves, a catalog and online company
specializing in food gifts since 1939. Hale Groves operates out of Vero
Beach and ships gift baskets across the United States and Canada. It also
provides full service order fulfillment, packaging and shipping for other
firms. Visit www.halegroves.com for more information.

About Pittman & Davis

Family-owned and operated since 1926, Pittman & Davis specializes in the
delivery of orchard-fresh fruit, smoked meats, cheeses, pastries, candies
and other gift food items. Pittman & Davis gift food selections are
meticulously prepared to assure the finest quality possible and come fully
guaranteed. It is headquartered in Harlingen, Texas and has a second
packaging and shipping operation in Vero Beach, Fla. Visit
www.pittmandavis.com for more information.

About Generational Equity

Generational Equity is one of the nation's leading middle-market mergers
and acquisitions companies, providing private business owners with the
information and expertise they require to exit their business
successfully. A unique, four-phase approach that includes education,
financial analysis and reporting, sales documentation and deal-making
ability combine to offer business owners an unparalleled level of
commitment and experience, all focused on helping to release the
generational equity and wealth in every business.

Generational Equity has more than 300 professionals and affiliates
nationwide and is headquartered in Dallas, with affiliate offices in New
York, Chicago and Irvine, Calif. For more information, contact
Generational Equity at 877-213-1792 or info-us@genequityco.com, or visit
www.genequityco.com.

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