Yankee Group and AsiaFootPrint Partner to Expand Presence in Australia and New Zealand

* Reuters is not responsible for the content in this press release.

Mon May 4, 2009 10:00am EDT

BOSTON--(Business Wire)--
Yankee Grouptoday announced the appointment of AsiaFootPrint, a Melbourne-based
firm, as its exclusive partner for Australia and New Zealand. This strategic
relationship will extend the reach of Yankee Group`s research through the
regional expertise and sales support of AsiaFootPrint. 

Australia`s recently announced National Broadband Network initiative will
transform the country`s telecommunications landscape. Yankee Group is uniquely
suited to help businesses navigate these changes, with research focused
exclusively on Anywhere, the emergence of ubiquitous connectivity. The company`s
Anywhere Index, which measures the number of broadband lines in a region per
person, shows Australia and New Zealand as "Transforming," with one broadband
line for every three individuals. 

"With Australia and New Zealand emerging as growth sectors in connectivity, it
is natural for us to expand our presence there," said Emily Green, president and
CEO of Yankee Group. "AsiaFootPrint`s ability to establish relationships in the
region allows us to ramp up quickly to meet demand." 

Craig Stockdale, managing director of AsiaFootPrint, said, "With the National
Broadband Network as the largest national building infrastructure project in
Australian history, there is a need for meaningful global connectivity analysis
and counsel. We`re excited to team with Yankee Group at such an opportune time."


Yankee Group

The people of Yankee Group are the global connectivity experts-the leading
source of insight and counsel trusted by builders, operators and users of
connectivity solutions for nearly 40 years. We are uniquely focused on the
evolution of Anywhere, and chart the pace of technology change and its effect on
networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a
global presence, including operations in North America, Europe, the Middle East,
Africa, Latin America and Asia-Pacific. Visit www.yankeegroup.com. 

AsiaFootPrint

AsiaFootPrint provides a range of hands-on services focused on accelerating
growth for emerging technology companies across the Asia Pacific Region. From
start-up to rollout, inception to transaction, AsiaFootPrint offers unique value
to companies at the early stage of their development life cycle. The company
provides on-the-ground senior management, experienced local resources and
tailored infrastructure to assist technology companies enter the Asia-Pacific
markets and expand their operations internationally. Visit
www.asiafootprint.com. 





AsiaFootPrint
Craig Stockdale, +61418390354
cstockdale@asiafootprint.com
or
Yankee Group
Ashlee Clevenger, 617-598-7268
mediarelations@yankeegroup.com

Copyright Business Wire 2009

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