McDonald`s® McCafé® Perks up Coffee Lovers Coast-to-Coast

McCafé Invites Customers to "McCafé Your Day" with New Espresso-Based Coffees
And Chance to Win $50,000 Visa® Gift Card
OAK BROOK, Ill.--(Business Wire)--
McDonald`s new McCafé coffees launched nationwide today, bringing a variety of
customizable beverages to our national menu, including lattes, cappuccinos and
mochas. To celebrate, McDonald's is giving consumers a chance to win a $50,000
Visa® Gift card and other prizes through an online contest and sweepstakes at
www.mcdonalds.com/mccafe.

"This is an exciting day for McDonald`s and our customers," said Don Thompson,
president of McDonald`s USA. "Our customers can now enjoy a premium quality
espresso-based coffee with their favorite McDonald`s breakfast or at any time
when they want to treat themselves to a great-tasting beverage at a tremendous
value. For McDonald`s, today marks our largest product launch in 30 years and
just the beginning of many McCafé experiences to come."

How Would You Like Your McCafé?

McDonald's McCafé beverages include espresso-based coffees such as cappuccinos,
lattes, mochas, iced lattes and iced mochas, as well as hot and iced Premium
Roast brewed coffees and hot chocolate. All McCafé Coffees start with
fully-ripened Arabica coffee beans from Central and South America and Indonesia.
From there, each drink is made to order with quality ingredients like flavored
syrups, including caramel, hazelnut, vanilla and sugar-free vanilla, rich
chocolate, frothy steamed milk and whipped cream.

Lattes, cappuccinos, mochas and hot chocolates are available in small (12
ounces), medium (16 ounces) and large (22 ounces). All iced coffees are
available in medium.

McCafé Coffees are available at more than 11,000 McDonald`s restaurants in the
U.S. Prices for McCafé Coffees vary by restaurant and can be purchased with
cash, McDonald`s Arch Cards® or other forms of cashless payment options at the
drive-thru or in restaurant.

"McCafé Your Day" Contest and Sweepstakes from McDonald`s and Visa

Today through June 21, consumers are invited to visit www.mcdonalds.com/mccafe
to submit a story and photo about why they or someone they know deserve a chance
to be one of two grand prize winners, each taking home a $50,000 Visa Gift card
and $500 McDonald`s Arch Card®.** Five lucky finalists will be selected by an
independent panel, with the two grand prize winners selected on August 3 after
an online consumer vote. Each finalist will receive a $1,000 Visa Gift card and
$50 McDonald`s Arch Card.

Also steaming up today through August 2, consumers can enter to win one of 10
weekly sweepstakes prizes: a $1,000 Visa Gift card and $50 McDonald`s Arch
Card.**

For complete official rules and to learn more, visit www.mcdonalds.com/mccafe.

McDonald's Coffees: A Dedication to Innovation

In 2006, McDonald`s successfully introduced Premium Roast drip coffee. In 2007,
the company introduced Iced Coffees to the menu and began testing the full-line
of espresso-based specialty coffees in select U.S. markets. The national
introduction of McCafé marks McDonald's largest product launch in 30 years,
since the introduction of the Egg McMuffin® sandwich to our national breakfast
menu in 1977.

McCafé Accented in National Marketing & @McCafeYourDay On Twitter

Playing off the fun of the accent mark in McCafé, the McCafé Theatré, featured
in national advertising and online at www.mcdonalds.com/mccafe, seeks to
showcase how any ordinary situation can become a whole lot better when you enjoy
it with McCafé. Your morning commute becomes a commuté (comm_u_táy) and your
office cubicle becomes a cubiclé, all to show that when you "McCafé Your Day," a
better day is possiblé. The site also helps consumers take the guesswork out of
ordering McCafé Lattes, Cappuccinos, Mochas and Hot Chocolates by explaining the
quality ingredients in each beverage (in English and en Español).

Customers can also find McCafé on Twitter by following Jessie Thompson, a
manager of U.S. Communications at McDonald`s, at @McCafeYourDay
(http://www.twitter.com/mccafeyourday), where Jessie will be engaging in
conversations with customers and answering their questions about McCafé, while
keeping them posted on the "McCafé Your Day" Contest and Sweepstakes.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States
serving a variety of wholesome foods made from quality ingredient to millions of
customers every day. More than 80 percent of McDonald's 14,000 U.S. restaurants
are independently owned and operated by local franchisees. For more information
on McDonald's visit www.mcdonalds.com or log on at any of the 10,000 Wi-Fi
enabled McDonald's U.S. restaurants.

For further information from our press kit, please click here.

To view a PDF of this release, please click here.

©2009 McDonald`s

** McCafé Your Day Contest and Sweepstakes - no purchase necessary to enter or
win.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5956652&lang=en

Danya Proud, McDonald`s
danya.proud@us.mcd.com
630-623-5063
or
Kate Brennan, GolinHarris
kbrennan@golinharris.com
312-729-4263

Copyright Business Wire 2009